Keith Cunningham

119 POSTS
Keith Cunningham is a music industry and Rock/Alternative columnist for Barrett Media and the founder of Black Box Group, a modern-modeled creative & strategic consultancy built for brands that need strategies with teeth. He’s the former Master of Mayhem at 95.5 KLOS-FM in Los Angeles for over a decade, a nationwide consultant, and has been repeatedly voted one of America’s top Program Directors and strategic thinkers. Keith has built his career by taking multi-million-dollar brands from worst to first and leading Marconi & Gracie award winners along the way. A data nerd with a rock-and-roll heart, he is an advisory council member for St. Jude fundraising, a fantasy football champion, and lover of his daughters & dogs. Reach him at keithblackboxgroup@gmail.com or on LinkedIn or X.

The Industry According To….Pat Paxton, Saga Communications

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"There is some amazing radio being done in smaller markets. Incredibly talented people who could be working in major markets but choose not to. I think they are underappreciated and underestimated in our industry."

Own the Chaos: Why Imperfection Is Rock Radio’s Greatest Asset

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Own your issues. Own the moments that go sideways. Because those create better moments than any perfect tease can.

The Industry According To….Randy Lane, The Randy Lane Company

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"If you want ratings and revenue, the radio show must be priority #1. The ROI still favors the show first and digital as an important second."

What If the Next New Rock Radio Hit Isn’t New at All?

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To be clear, this is not a call for being the "deep cut" and "B-side" station or format. This is far more strategic.

The Industry According To….Kevin LeGrett, Beasley Media Group

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"We have a much more intentional mission: to be the most effective, highly trained marketing team in the local markets we serve."
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Breaking

Howard Stern’s HBO Max Deal Is a Win for Everyone Involved

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Audio built Stern's legend, yet television extends it to a generation that discovers shows through streaming platforms rather than satellite dials.

Salem Media’s Allen Power Reflects on 50-Year Radio Career Before Retirement

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"It's bittersweet. What I will do is just be grateful. I'll be grateful for the 26 years with Salem, and the 50 years in the business, and the wonderful people that I've worked with."

How Freezing Cold Takes Turned Sports’ Worst Predictions Into An Entertainment Phenomenon

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"I was only going to use it to mess with people. I did not plan on it being big at all. But it lends to what I do, which is find stuff. And because it’s sports, it makes it that much better for me."

When Artists Die: Streaming Data Tells the Story

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"The genuine shock of losing someone whose voice shaped your entire life. That can't be planned. That's real."