The Two Nielsen Numbers That Should Be Running Radio (But Aren’t)
Both metrics have value, and it's easy to see why they can cause sleepless nights — or even celebrations at the pub.
The Industry According To….Katie Miller, Harker Bos Group
"Research has to be sequential. It's important to know your station's position before you dive into your content."
Rock Radio Keeps Slicing the Pie — But the Pie Isn’t Growing
While strategic boundaries and expectations matter, at what point do we end up with so much focus or strategic segmentation that it has an adverse effect and stunts growth?
The Industry According To….Dave & Mahoney, Compass Media Networks
"If you don’t have an angle on something, you can probably skip it. Find the things, no matter how trivial, that you really care about."
Rock Radio Hosts Need to Be Sure to Never Make a Trip to Lake Me
It’s ok to celebrate yourself. Just make sure that seesaw comes down after your personal high and gives a ride up for others, because they're expecting it.