Keith Cunningham

138 POSTS
Keith Cunningham is a music industry and Rock/Alternative columnist for Barrett Media and the founder of Black Box Group, a modern-modeled creative & strategic consultancy built for brands that need strategies with teeth. He’s the former Master of Mayhem at 95.5 KLOS-FM in Los Angeles for over a decade, a nationwide consultant, and has been repeatedly voted one of America’s top Program Directors and strategic thinkers. Keith has built his career by taking multi-million-dollar brands from worst to first and leading Marconi & Gracie award winners along the way. A data nerd with a rock-and-roll heart, he is an advisory council member for St. Jude fundraising, a fantasy football champion, and lover of his daughters & dogs. Reach him at keithblackboxgroup@gmail.com or on LinkedIn or X.

Why Rock is in the ‘Group of Death’

Columns Keith Cunningham Keith Cunningham -
"Let's fire up a few World Cup-isms and hit the pitch."

The Industry According To: Jeff Sottolano, Audacy

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"We have to understand the distinction between local content and local relevance."

When Radical Becomes Rational: A New Case for Bold Radio Ideas

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"Ninety percent of the ideas will end up on the floor. But some won't."

The Industry According to: Jill Weindorf, Concord Label Group

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"Overall, radio helps contextualize the artist. It creates cultural awareness, drives more curated exposure, and can help build community."

Radio Keeps Earning a C+ When It Has A-Level Talent

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"Today's system rewards tenure over talent, safeness over boldness, and sameness over creativity."
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Breaking

Why Gordon Borrell Believes Digital Is Winning Over Local Advertisers

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“It comes with statistics. You place a radio ad, and the station can’t tell you how many people heard it, how many people liked the ad or liked the program.”

Why Heidi Raphael Returned Home to Lead the New York State Broadcasters Association

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“I have met and worked with so many wonderful people. I don’t take that for granted. I’m grateful every single day.”

Bru’s Rocket Ride: From Polka Hour to Coast-to-Coast Radio

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"It was one of those places where I really got to mess up and find my voice,"

MLB Network’s Intentional Talk Reversal Proves Connection Is Media’s Most Valuable Currency

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"Intentional Talk has become, and continues to be, your favorite baseball player's favorite baseball show."