Keith Cunningham

138 POSTS
Keith Cunningham is a music industry and Rock/Alternative columnist for Barrett Media and the founder of Black Box Group, a modern-modeled creative & strategic consultancy built for brands that need strategies with teeth. He’s the former Master of Mayhem at 95.5 KLOS-FM in Los Angeles for over a decade, a nationwide consultant, and has been repeatedly voted one of America’s top Program Directors and strategic thinkers. Keith has built his career by taking multi-million-dollar brands from worst to first and leading Marconi & Gracie award winners along the way. A data nerd with a rock-and-roll heart, he is an advisory council member for St. Jude fundraising, a fantasy football champion, and lover of his daughters & dogs. Reach him at keithblackboxgroup@gmail.com or on LinkedIn or X.

The Industry According To: Leigh Jacobs, NuVoodoo

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"Stations MUST work to build cume all the time."

Why Rock Radio Brands Must Stay Loud Between Memorial Day and Labor Day

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"Every radio show or brand is one Lake Powell boat trip away from being replaced by whatever a friend puts on Bluetooth."

The Industry According To: Peter Katsis

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"All your work and creative ideas should stem from the art itself."

How PPM Made Rock Afraid of Its Own Shadow

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"PPM was the tipping point — the moment the industry shifted from programming to P1s to programming almost exclusively for cume."

The Industry According To: Zack Zalon, Super Hi-Fi

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"Radio's biggest threat is actually coming from inside the building, not from exogenous sources."
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Breaking

Why Gordon Borrell Believes Digital Is Winning Over Local Advertisers

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“It comes with statistics. You place a radio ad, and the station can’t tell you how many people heard it, how many people liked the ad or liked the program.”

Why Heidi Raphael Returned Home to Lead the New York State Broadcasters Association

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“I have met and worked with so many wonderful people. I don’t take that for granted. I’m grateful every single day.”

Bru’s Rocket Ride: From Polka Hour to Coast-to-Coast Radio

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"It was one of those places where I really got to mess up and find my voice,"

MLB Network’s Intentional Talk Reversal Proves Connection Is Media’s Most Valuable Currency

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"Intentional Talk has become, and continues to be, your favorite baseball player's favorite baseball show."