Keith Cunningham

110 POSTS
Keith Cunningham is a music industry and Rock/Alternative columnist for Barrett Media and the founder of Black Box Group, a modern-modeled creative & strategic consultancy built for brands that need strategies with teeth. He’s the former Master of Mayhem at 95.5 KLOS-FM in Los Angeles for over a decade, a nationwide consultant, and has been repeatedly voted one of America’s top Program Directors and strategic thinkers. Keith has built his career by taking multi-million-dollar brands from worst to first and leading Marconi & Gracie award winners along the way. A data nerd with a rock-and-roll heart, he is an advisory council member for St. Jude fundraising, a fantasy football champion, and lover of his daughters & dogs. Reach him at keithblackboxgroup@gmail.com or on LinkedIn or X.

The Industry According To…Nick Attaway, BMG

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"In a world full of content, radio can still cut through when it spotlights something new."

Why Rock Radio Should Stop Programming Like Listeners Are There 24/7

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Radio works hard to fill 24 hours with mostly unique content every hour. That isn’t necessary in 2026.

The Industry According To….Susan Larkin

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"A local advertiser doesn’t need “the industry’s reach”. They need trusted voices that move behavior in a market."

Why Radio’s Silent Goodbyes Are Bad for Business

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There’s rarely closure. There’s almost never an on-air “goodbye,” and once they’re escorted out of the building, it’s usually crickets.

The Industry According To…Rob Goldklang, Warner Records

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"What Warner brings is a deeply experienced team across streaming, sync, A&R, physical, publicity, marketing—and radio."
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Breaking

Chuck Tiller Announces Departure From Salem Media Houston

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"I met many great people while there. I had great staff, too."

DAZN Strikes Exclusive Partnership Becoming Streaming Home For YES Network, MSG Networks

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"The New York sports landscape has a rich heritage of teams and DAZN is honored to partner with both the YES Network and MSG Networks to become their exclusive direct-to-consumer streaming home."

Amended Suit Claims Spotify Ignored Streaming Fraud

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"This case may reshape how platforms audit and report suspicious streaming activity going forward."

How LeBron James Arrival Ignited Renewed Radio Tension Between 97.5 The Fanatic, 94WIP

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"I’m not looking to pick fights. However, when I hear or see something that puts me over the line, enough is enough. When I hit a boiling point with their nonsense is when I choose to chirp about it."