Keith Cunningham

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Keith Cunningham is a music industry and Rock/Alternative columnist for Barrett Media and the founder of Black Box Group, a modern-modeled creative & strategic consultancy built for brands that need strategies with teeth. He’s the former Master of Mayhem at 95.5 KLOS-FM in Los Angeles for over a decade, a nationwide consultant, and has been repeatedly voted one of America’s top Program Directors and strategic thinkers. Keith has built his career by taking multi-million-dollar brands from worst to first and leading Marconi & Gracie award winners along the way. A data nerd with a rock-and-roll heart, he is an advisory council member for St. Jude fundraising, a fantasy football champion, and lover of his daughters & dogs. Reach him at keithblackboxgroup@gmail.com or on LinkedIn or X.

How Rock Radio Can Still Be the One That Matters to the Next Arena Act

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Programmers have to be honest with themselves: a lot of the "new" music being played on RockTernative stations isn't "new" to many listeners. Calling it "new" doesn't make it a discovery if the audience already knows it.

The Industry According To….Woody, Premiere Networks

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"I don’t believe in “local for the sake of being local.” Just because it’s local doesn’t mean it’s interesting."

Why Rock Radio Needs to Stop Ghosting The Audience

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Just because a brand has a table — a website, app, and social pages accessible on phones — it doesn't mean they're really meeting the audience on their turf.

The Industry According To….RJ Curtis, CRS

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"Radio is the original street team for country artists and music."

The Two Nielsen Numbers That Should Be Running Radio (But Aren’t)

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Both metrics have value, and it's easy to see why they can cause sleepless nights — or even celebrations at the pub.
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Breaking

Howard Stern’s HBO Max Deal Is a Win for Everyone Involved

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Audio built Stern's legend, yet television extends it to a generation that discovers shows through streaming platforms rather than satellite dials.

Salem Media’s Allen Power Reflects on 50-Year Radio Career Before Retirement

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"It's bittersweet. What I will do is just be grateful. I'll be grateful for the 26 years with Salem, and the 50 years in the business, and the wonderful people that I've worked with."

How Freezing Cold Takes Turned Sports’ Worst Predictions Into An Entertainment Phenomenon

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"I was only going to use it to mess with people. I did not plan on it being big at all. But it lends to what I do, which is find stuff. And because it’s sports, it makes it that much better for me."

When Artists Die: Streaming Data Tells the Story

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"The genuine shock of losing someone whose voice shaped your entire life. That can't be planned. That's real."