Keith Cunningham

110 POSTS
Keith Cunningham is a music industry and Rock/Alternative columnist for Barrett Media and the founder of Black Box Group, a modern-modeled creative & strategic consultancy built for brands that need strategies with teeth. He’s the former Master of Mayhem at 95.5 KLOS-FM in Los Angeles for over a decade, a nationwide consultant, and has been repeatedly voted one of America’s top Program Directors and strategic thinkers. Keith has built his career by taking multi-million-dollar brands from worst to first and leading Marconi & Gracie award winners along the way. A data nerd with a rock-and-roll heart, he is an advisory council member for St. Jude fundraising, a fantasy football champion, and lover of his daughters & dogs. Reach him at keithblackboxgroup@gmail.com or on LinkedIn or X.

Seattle vs. Boston: The Rock Halftime Show the Super Bowl Will Never Give Us

Columns Keith Cunningham Keith Cunningham -
What if the halftime show had to represent Rock history from each team’s city or state? Two of the heavy favorites in this fake halftime showdown — Seattle and Boston — are on display this weekend.

The Industry According To….Dave Van Dyke, Bridge Ratings

Columns Keith Cunningham Keith Cunningham -
"A radio station does not need an audience of millions; it needs to be relevant to your bubble. Why does a listener choose this station over silence? What emotional work does radio perform in a distracted world?"

What Bad Bunny and the Super Bowl Halftime Show Teaches Rock Radio About Cume Building

Columns Keith Cunningham Keith Cunningham -
The NFL is doing it right. Bad Bunny will be growing cume for the league on Super Bowl Sunday.

The Industry According To…Scott Borchetta, Big Machine Label Groups

Features Keith Cunningham Keith Cunningham -
"I think that Rock has suffered greatly over the last 30 years because there hasn’t been a real rock scene since Seattle in the ‘90’s."

Human Is the New Vinyl — And Rock Radio Can’t Afford to Forget It

Columns Keith Cunningham Keith Cunningham -
Outside of the fear of being replaced, what I hear most about AI from fans is a fear of being misled — and a desire for real human connections with people they can trust, not digital hangouts with randoms who might be bots.
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