Keith Cunningham

138 POSTS
Keith Cunningham is a music industry and Rock/Alternative columnist for Barrett Media and the founder of Black Box Group, a modern-modeled creative & strategic consultancy built for brands that need strategies with teeth. He’s the former Master of Mayhem at 95.5 KLOS-FM in Los Angeles for over a decade, a nationwide consultant, and has been repeatedly voted one of America’s top Program Directors and strategic thinkers. Keith has built his career by taking multi-million-dollar brands from worst to first and leading Marconi & Gracie award winners along the way. A data nerd with a rock-and-roll heart, he is an advisory council member for St. Jude fundraising, a fantasy football champion, and lover of his daughters & dogs. Reach him at keithblackboxgroup@gmail.com or on LinkedIn or X.

The Ultimate Memorial Day Weekend Guide for Rock Radio Programmers

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"One’s a party, one’s very music-intensive, and the other is sentimental. But Memorial Day weekend isn’t just one lane — it’s a spectrum."

The Industry According To: Michael Starr, Glassnote Records

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"How many of today's artists and hits from this decade will still be in core libraries with steady touring careers 2 decades from now?"

What Does Real Rock Radio Growth Look Like in 2026?

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"2026 growth is about growing audience love, not audience size."

The Industry According To: Tyson Haller, Shelter Music Group

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"Giving radio access to the band for interviews, meet and greets, sessions and stuff like that is just as important as when I am working a single up the charts."

Radio Research Means Nothing If You’re Reading It Wrong

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I've seen an entire room agree on data, then someone new comes in and sees something different — something they'd like to believe.
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Breaking

Why Gordon Borrell Believes Digital Is Winning Over Local Advertisers

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“It comes with statistics. You place a radio ad, and the station can’t tell you how many people heard it, how many people liked the ad or liked the program.”

Why Heidi Raphael Returned Home to Lead the New York State Broadcasters Association

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“I have met and worked with so many wonderful people. I don’t take that for granted. I’m grateful every single day.”

Bru’s Rocket Ride: From Polka Hour to Coast-to-Coast Radio

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"It was one of those places where I really got to mess up and find my voice,"

MLB Network’s Intentional Talk Reversal Proves Connection Is Media’s Most Valuable Currency

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"Intentional Talk has become, and continues to be, your favorite baseball player's favorite baseball show."