Keith Cunningham

119 POSTS
Keith Cunningham is a music industry and Rock/Alternative columnist for Barrett Media and the founder of Black Box Group, a modern-modeled creative & strategic consultancy built for brands that need strategies with teeth. He’s the former Master of Mayhem at 95.5 KLOS-FM in Los Angeles for over a decade, a nationwide consultant, and has been repeatedly voted one of America’s top Program Directors and strategic thinkers. Keith has built his career by taking multi-million-dollar brands from worst to first and leading Marconi & Gracie award winners along the way. A data nerd with a rock-and-roll heart, he is an advisory council member for St. Jude fundraising, a fantasy football champion, and lover of his daughters & dogs. Reach him at keithblackboxgroup@gmail.com or on LinkedIn or X.

The Industry According To….Katie Miller, Harker Bos Group

Features Keith Cunningham Keith Cunningham -
"Research has to be sequential. It's important to know your station's position before you dive into your content."

Rock Radio Keeps Slicing the Pie — But the Pie Isn’t Growing

Columns Keith Cunningham Keith Cunningham -
While strategic boundaries and expectations matter, at what point do we end up with so much focus or strategic segmentation that it has an adverse effect and stunts growth?

The Industry According To….Dave & Mahoney, Compass Media Networks

Features Keith Cunningham Keith Cunningham -
"If you don’t have an angle on something, you can probably skip it. Find the things, no matter how trivial, that you really care about."

Rock Radio Hosts Need to Be Sure to Never Make a Trip to Lake Me

Columns Keith Cunningham Keith Cunningham -
It’s ok to celebrate yourself. Just make sure that seesaw comes down after your personal high and gives a ride up for others, because they're expecting it.

The Industry According To…Nick Attaway, BMG

Features Keith Cunningham Keith Cunningham -
"In a world full of content, radio can still cut through when it spotlights something new."
1...101112...24Page 11 of 24

Breaking

Howard Stern’s HBO Max Deal Is a Win for Everyone Involved

Columns 0
Audio built Stern's legend, yet television extends it to a generation that discovers shows through streaming platforms rather than satellite dials.

Salem Media’s Allen Power Reflects on 50-Year Radio Career Before Retirement

Features 0
"It's bittersweet. What I will do is just be grateful. I'll be grateful for the 26 years with Salem, and the 50 years in the business, and the wonderful people that I've worked with."

How Freezing Cold Takes Turned Sports’ Worst Predictions Into An Entertainment Phenomenon

Features 0
"I was only going to use it to mess with people. I did not plan on it being big at all. But it lends to what I do, which is find stuff. And because it’s sports, it makes it that much better for me."

When Artists Die: Streaming Data Tells the Story

Columns 0
"The genuine shock of losing someone whose voice shaped your entire life. That can't be planned. That's real."