Keith Cunningham

102 POSTS
Keith Cunningham is a music industry and Rock/Alternative columnist for Barrett Media and the founder of Black Box Group, a modern-modeled creative & strategic consultancy built for brands that need strategies with teeth. He’s the former Master of Mayhem at 95.5 KLOS-FM in Los Angeles for over a decade, a nationwide consultant, and has been repeatedly voted one of America’s top Program Directors and strategic thinkers. Keith has built his career by taking multi-million-dollar brands from worst to first and leading Marconi & Gracie award winners along the way. A data nerd with a rock-and-roll heart, he is an advisory council member for St. Jude fundraising, a fantasy football champion, and lover of his daughters & dogs. Reach him at keithblackboxgroup@gmail.com or on LinkedIn or X.

The Resolutions Rock Radio Needs In 2026

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Here’s to 2026. Make it a great year for the listeners, and they’ll make it a great year for you.

The Industry According To….Jeffrey Naumann, Jeffrey Naumann Promotion

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"A promotion person's real job is to get enough of radio to play it to determine if it's truly a hit - because they aren't all hits."

Bidding Farewell to Sydney Sweeney

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"No one pays as much attention as we think they do or hope they will."

The Elves of RockMas

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"If you’re a radio talent or leader, don’t forget your elves this season."

The Industry According To….Larry Rosin, Edison Research

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"Have we created stations that maybe people are less likely to tune out of, but also less like to tune into?"
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"You made one dream come true, who says you can't make another?"

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"The great thing about women’s sports is there are still a lot of stories that haven’t been told."

2026 Barrett Media Audio Summit Presented by Point to Point Marketing Day 3 Recap

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John Skipper: FIFA World Cup on FOX Sports Is “Second Greatest” Production of Event Ever

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"Does it bother me that I [turn] on the television and I have to watch Fox in order to see the World Cup? Hell yeah, it bothers me."