Keith Cunningham

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Keith Cunningham is a music industry and Rock/Alternative columnist for Barrett Media and the founder of Black Box Group, a modern-modeled creative & strategic consultancy built for brands that need strategies with teeth. He’s the former Master of Mayhem at 95.5 KLOS-FM in Los Angeles for over a decade, a nationwide consultant, and has been repeatedly voted one of America’s top Program Directors and strategic thinkers. Keith has built his career by taking multi-million-dollar brands from worst to first and leading Marconi & Gracie award winners along the way. A data nerd with a rock-and-roll heart, he is an advisory council member for St. Jude fundraising, a fantasy football champion, and lover of his daughters & dogs. Reach him at keithblackboxgroup@gmail.com or on LinkedIn or X.

The Industry According To….Elliot Segal, DC 101

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Thank you for checking out ‘The Industry According To’. This series runs each Tuesday, and features radio and record industry executives, managers, programmers, talent,...

If You Can’t Sell the Rock Radio Brand, Don’t Sell the Rock Radio Brand

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Data will remain important for sales. But with more platforms, options, and endless data that isn’t always compatible, the era of purely quantitative selling is fading.

The Industry According To…Todd Sievers, CO5 Music

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"Radio has lost some of its leverage because it has aged with its audience. It needs to get back to breaking artists, and showing the audience what is next and why youthful listeners should care."

The Resolutions Rock Radio Needs In 2026

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Here’s to 2026. Make it a great year for the listeners, and they’ll make it a great year for you.

The Industry According To….Jeffrey Naumann, Jeffrey Naumann Promotion

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"A promotion person's real job is to get enough of radio to play it to determine if it's truly a hit - because they aren't all hits."
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Breaking

The Wall Street Journal Hires Samantha Henig to Lead Audio and Video

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Previously, Henig founded the Audio division at The New York Times, helping build one of podcasting's most influential networks.

SiriusXM Radio Announces All-in-One Audio Subscription for Sports Fans Beginning September 1

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"SiriusXM Sports Pass brings that vision to life for sports fans by putting every game and event we carry, hometown voices, national personalities and the daily sports conversation into one simple, affordable subscription."

Ian Rambo Named Fredericksburg Radio Operations Manager

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Ian Rambo becomes Connoisseur Media's new operations manager for...

The Volume Lands ‘Nothing Major’ Tennis Podcast In Multi-Year Deal

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"When you look at the portfolio, it was clear tennis was missing. With ‘Nothing Major,’ that gap is filled while staying true to The Volume’s core focus: working with digital creators who combine personality and authority."