Keith Cunningham

119 POSTS
Keith Cunningham is a music industry and Rock/Alternative columnist for Barrett Media and the founder of Black Box Group, a modern-modeled creative & strategic consultancy built for brands that need strategies with teeth. He’s the former Master of Mayhem at 95.5 KLOS-FM in Los Angeles for over a decade, a nationwide consultant, and has been repeatedly voted one of America’s top Program Directors and strategic thinkers. Keith has built his career by taking multi-million-dollar brands from worst to first and leading Marconi & Gracie award winners along the way. A data nerd with a rock-and-roll heart, he is an advisory council member for St. Jude fundraising, a fantasy football champion, and lover of his daughters & dogs. Reach him at keithblackboxgroup@gmail.com or on LinkedIn or X.

Why Rock Radio Should Stop Programming Like Listeners Are There 24/7

Radio works hard to fill 24 hours with mostly unique content every hour. That isn’t necessary in 2026.

The Industry According To….Susan Larkin

"A local advertiser doesn’t need “the industry’s reach”. They need trusted voices that move behavior in a market."

Why Radio’s Silent Goodbyes Are Bad for Business

There’s rarely closure. There’s almost never an on-air “goodbye,” and once they’re escorted out of the building, it’s usually crickets.

The Industry According To…Rob Goldklang, Warner Records

"What Warner brings is a deeply experienced team across streaming, sync, A&R, physical, publicity, marketing—and radio."

Seattle vs. Boston: The Rock Halftime Show the Super Bowl Will Never Give Us

What if the halftime show had to represent Rock history from each team’s city or state? Two of the heavy favorites in this fake halftime showdown — Seattle and Boston — are on display this weekend.

Breaking

Mike Couchman Named Chief Programming Officer Pillar

"His experience, programming expertise, heart, and vision align with our mission."

Chase Daniel Joins Bussin’ With The Boys For Sunday Evening NFL Podcast

"Every Sunday, we’re breaking down the biggest games, quarterbacks, storylines, and moments from around the league giving you a former QB’s perspective on everything that happened that weekend."

Samantha Blake Exits 103.5 The Arrow Morning Show After Six Years

Samantha Blake exits 103.5 The Arrow/KRSP morning show. The...

Why Pat McAfee On Monday Night Countdown Will Outshine Every Network’s 2026 Football Moves

"With a potential $60 million-$65 million annual extension reportedly waiting in the wings, ESPN is clearly wanting to make a significant investment in his future. Whether you love McAfee, tolerate him or cannot stand him, there is little denying his ability to generate attention."