Keith Cunningham

138 POSTS
Keith Cunningham is a music industry and Rock/Alternative columnist for Barrett Media and the founder of Black Box Group, a modern-modeled creative & strategic consultancy built for brands that need strategies with teeth. He’s the former Master of Mayhem at 95.5 KLOS-FM in Los Angeles for over a decade, a nationwide consultant, and has been repeatedly voted one of America’s top Program Directors and strategic thinkers. Keith has built his career by taking multi-million-dollar brands from worst to first and leading Marconi & Gracie award winners along the way. A data nerd with a rock-and-roll heart, he is an advisory council member for St. Jude fundraising, a fantasy football champion, and lover of his daughters & dogs. Reach him at keithblackboxgroup@gmail.com or on LinkedIn or X.

The Industry According To: Sean Ross, Advantage Music Research

"If you look at Top 40 ratings now, just following callout and keeping “Ordinary” or “Golden” in power indefinitely isn’t working for people."

The NFL Draft Mindset Rock Radio Programmers Need Right Now

Imagine if RockTernative radio was run like the Premier League. Where bottom-ranked stations didn't just have lower ratings, they were fighting to avoid being...

The Industry According To: Gene ‘Bean’ Baxter, SiriusXM Lithium

"I’ve been in radio for 49 years this year and still love it as much as ever but there is no doubt these are challenging times."

The Dianna Russini Story Had 20 Angles — Did Your Music Radio Show Find Three?

No one has to celebrate the mess of a potential scandal, but the key is having relatability to what the audience is already talking about — and even opening their minds to things they haven't considered yet.

The Industry According To….Pat Paxton, Saga Communications

"There is some amazing radio being done in smaller markets. Incredibly talented people who could be working in major markets but choose not to. I think they are underappreciated and underestimated in our industry."

Breaking

Why Gordon Borrell Believes Digital Is Winning Over Local Advertisers

“It comes with statistics. You place a radio ad, and the station can’t tell you how many people heard it, how many people liked the ad or liked the program.”

Why Heidi Raphael Returned Home to Lead the New York State Broadcasters Association

“I have met and worked with so many wonderful people. I don’t take that for granted. I’m grateful every single day.”

Bru’s Rocket Ride: From Polka Hour to Coast-to-Coast Radio

"It was one of those places where I really got to mess up and find my voice,"

MLB Network’s Intentional Talk Reversal Proves Connection Is Media’s Most Valuable Currency

"Intentional Talk has become, and continues to be, your favorite baseball player's favorite baseball show."