The Pros, Cons, and Realities of the Radio Budget Process
"Budgets shouldn’t be excuses. They should be truths. A goal continually worked towards."
The Industry According To….Rich Tunkel, Nielsen
"Radio is perceived to be the least effective media, when the data shows just the opposite."
Radio Content Fails When Expectations Don’t Match
"It’s natural to want to create excitement, urgency or to convey “bigness”. Just make sure it’s for the right moment and that the payoff meets the promise."
The Industry According To…Jackie Kajzer aka Full Metal Jackie
"TikTok can spark a moment. Instagram builds personality. Spotify gives you data and stability. But YouTube is where fans actually watch you become a band."
Why Radio Stations Can’t ‘Tweak’ Their Way to Growth
"Tweaks may seem small, but if a brand makes a lot of them, they’ll add up quickly. That can be a problem."