Keith Cunningham

126 POSTS
Keith Cunningham is a music industry and Rock/Alternative columnist for Barrett Media and the founder of Black Box Group, a modern-modeled creative & strategic consultancy built for brands that need strategies with teeth. He’s the former Master of Mayhem at 95.5 KLOS-FM in Los Angeles for over a decade, a nationwide consultant, and has been repeatedly voted one of America’s top Program Directors and strategic thinkers. Keith has built his career by taking multi-million-dollar brands from worst to first and leading Marconi & Gracie award winners along the way. A data nerd with a rock-and-roll heart, he is an advisory council member for St. Jude fundraising, a fantasy football champion, and lover of his daughters & dogs. Reach him at keithblackboxgroup@gmail.com or on LinkedIn or X.

The Industry According To….RJ Curtis, CRS

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"Radio is the original street team for country artists and music."

The Two Nielsen Numbers That Should Be Running Radio (But Aren’t)

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Both metrics have value, and it's easy to see why they can cause sleepless nights — or even celebrations at the pub.

The Industry According To….Katie Miller, Harker Bos Group

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"Research has to be sequential. It's important to know your station's position before you dive into your content."

Rock Radio Keeps Slicing the Pie — But the Pie Isn’t Growing

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While strategic boundaries and expectations matter, at what point do we end up with so much focus or strategic segmentation that it has an adverse effect and stunts growth?

The Industry According To….Dave & Mahoney, Compass Media Networks

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"If you don’t have an angle on something, you can probably skip it. Find the things, no matter how trivial, that you really care about."
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Breaking

ESPN Posts Most Watched WNBA Regular Season In Network History

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"Across 29 games, the WNBA on ESPN networks averaged 1.37 million viewers, up 17% year-over-year."

Michelle Beadle To Co-Host New Program With Matthew Berry on Roku

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"He did have an offer I couldn’t refuse. The opportunity to do TV daily, and laugh, was a no-brainer. Plus, if you don’t like it, Mo and I blame Matthew."

SiriusXM Director Jordan Greenberg Departing For PWHL

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"The countless adventures, friends, experiences, and knowledge I’ll take from that journey are immeasurable."

102.5 The Game Tabs Nick Frazier, Connor Nute As New Hosts Of ‘Next Man Up’

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"They are young voices and have a lot of great ideas that this market has been missing. I think they are going to continue to add to not only our team here at 102.5 The Game, but the market as well."