Keith Cunningham

119 POSTS
Keith Cunningham is a music industry and Rock/Alternative columnist for Barrett Media and the founder of Black Box Group, a modern-modeled creative & strategic consultancy built for brands that need strategies with teeth. He’s the former Master of Mayhem at 95.5 KLOS-FM in Los Angeles for over a decade, a nationwide consultant, and has been repeatedly voted one of America’s top Program Directors and strategic thinkers. Keith has built his career by taking multi-million-dollar brands from worst to first and leading Marconi & Gracie award winners along the way. A data nerd with a rock-and-roll heart, he is an advisory council member for St. Jude fundraising, a fantasy football champion, and lover of his daughters & dogs. Reach him at keithblackboxgroup@gmail.com or on LinkedIn or X.

The Industry According To….Dave Van Dyke, Bridge Ratings

"A radio station does not need an audience of millions; it needs to be relevant to your bubble. Why does a listener choose this station over silence? What emotional work does radio perform in a distracted world?"

What Bad Bunny and the Super Bowl Halftime Show Teaches Rock Radio About Cume Building

The NFL is doing it right. Bad Bunny will be growing cume for the league on Super Bowl Sunday.

The Industry According To…Scott Borchetta, Big Machine Label Groups

"I think that Rock has suffered greatly over the last 30 years because there hasn’t been a real rock scene since Seattle in the ‘90’s."

Human Is the New Vinyl — And Rock Radio Can’t Afford to Forget It

Outside of the fear of being replaced, what I hear most about AI from fans is a fear of being misled — and a desire for real human connections with people they can trust, not digital hangouts with randoms who might be bots.

The Industry According To….Elliot Segal, DC 101

Thank you for checking out ‘The Industry According To’. This series runs each Tuesday, and features radio and record industry executives, managers, programmers, talent,...

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"His experience, programming expertise, heart, and vision align with our mission."

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"Every Sunday, we’re breaking down the biggest games, quarterbacks, storylines, and moments from around the league giving you a former QB’s perspective on everything that happened that weekend."