Keith Cunningham

102 POSTS
Keith Cunningham is a music industry and Rock/Alternative columnist for Barrett Media and the founder of Black Box Group, a modern-modeled creative & strategic consultancy built for brands that need strategies with teeth. He’s the former Master of Mayhem at 95.5 KLOS-FM in Los Angeles for over a decade, a nationwide consultant, and has been repeatedly voted one of America’s top Program Directors and strategic thinkers. Keith has built his career by taking multi-million-dollar brands from worst to first and leading Marconi & Gracie award winners along the way. A data nerd with a rock-and-roll heart, he is an advisory council member for St. Jude fundraising, a fantasy football champion, and lover of his daughters & dogs. Reach him at keithblackboxgroup@gmail.com or on LinkedIn or X.

The Industry According To…Fred Jacobs, Jacobs Media

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"I would expect more consolidation in all forms of media and entertainment. The more sources for content, including thousands of YouTube channels, the harder it will be to amass a big audience and make a profit."

Say Thanks to the Biggest Turkeys in Rock and Alternative

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"Say no to cranberry, yes to Rock"

The Industry According To….Heather Luke, General Manager of Big Machine Rock

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"Radio isn’t the gate keeper anymore, but it’s still a powerful amplifier."

How AI Is Shaking Up Radio, Playlists, and Programming (And Why That’s OK)

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"Despite all the hate, music fans aren’t running from AI, they’re enjoying it."

The Industry According To….Matt Pinfield, 88.5 The SoCal Sound

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"Algorithms don’t necessarily account for what your friends and neighbors are listening to or liking."
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From HOT 97 to the Operating Room: Megan Ryte’s Next Chapter

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"You made one dream come true, who says you can't make another?"

Omaha Productions Creates First Women’s Sports Series For Roku

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"The great thing about women’s sports is there are still a lot of stories that haven’t been told."

2026 Barrett Media Audio Summit Presented by Point to Point Marketing Day 3 Recap

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The Consultant Conversation Fred Jaobs (Jacobs Media)Mike McVay (McVay Media)Moderatir:...

John Skipper: FIFA World Cup on FOX Sports Is “Second Greatest” Production of Event Ever

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"Does it bother me that I [turn] on the television and I have to watch Fox in order to see the World Cup? Hell yeah, it bothers me."