Keith Cunningham

126 POSTS
Keith Cunningham is a music industry and Rock/Alternative columnist for Barrett Media and the founder of Black Box Group, a modern-modeled creative & strategic consultancy built for brands that need strategies with teeth. He’s the former Master of Mayhem at 95.5 KLOS-FM in Los Angeles for over a decade, a nationwide consultant, and has been repeatedly voted one of America’s top Program Directors and strategic thinkers. Keith has built his career by taking multi-million-dollar brands from worst to first and leading Marconi & Gracie award winners along the way. A data nerd with a rock-and-roll heart, he is an advisory council member for St. Jude fundraising, a fantasy football champion, and lover of his daughters & dogs. Reach him at keithblackboxgroup@gmail.com or on LinkedIn or X.

Rock Radio Hosts Need to Be Sure to Never Make a Trip to Lake Me

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It’s ok to celebrate yourself. Just make sure that seesaw comes down after your personal high and gives a ride up for others, because they're expecting it.

The Industry According To…Nick Attaway, BMG

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"In a world full of content, radio can still cut through when it spotlights something new."

Why Rock Radio Should Stop Programming Like Listeners Are There 24/7

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Radio works hard to fill 24 hours with mostly unique content every hour. That isn’t necessary in 2026.

The Industry According To….Susan Larkin

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"A local advertiser doesn’t need “the industry’s reach”. They need trusted voices that move behavior in a market."

Why Radio’s Silent Goodbyes Are Bad for Business

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There’s rarely closure. There’s almost never an on-air “goodbye,” and once they’re escorted out of the building, it’s usually crickets.
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Breaking

ESPN Posts Most Watched WNBA Regular Season In Network History

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"Across 29 games, the WNBA on ESPN networks averaged 1.37 million viewers, up 17% year-over-year."

Michelle Beadle To Co-Host New Program With Matthew Berry on Roku

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"He did have an offer I couldn’t refuse. The opportunity to do TV daily, and laugh, was a no-brainer. Plus, if you don’t like it, Mo and I blame Matthew."

SiriusXM Director Jordan Greenberg Departing For PWHL

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"The countless adventures, friends, experiences, and knowledge I’ll take from that journey are immeasurable."

102.5 The Game Tabs Nick Frazier, Connor Nute As New Hosts Of ‘Next Man Up’

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"They are young voices and have a lot of great ideas that this market has been missing. I think they are going to continue to add to not only our team here at 102.5 The Game, but the market as well."