Keith Cunningham

110 POSTS
Keith Cunningham is a music industry and Rock/Alternative columnist for Barrett Media and the founder of Black Box Group, a modern-modeled creative & strategic consultancy built for brands that need strategies with teeth. He’s the former Master of Mayhem at 95.5 KLOS-FM in Los Angeles for over a decade, a nationwide consultant, and has been repeatedly voted one of America’s top Program Directors and strategic thinkers. Keith has built his career by taking multi-million-dollar brands from worst to first and leading Marconi & Gracie award winners along the way. A data nerd with a rock-and-roll heart, he is an advisory council member for St. Jude fundraising, a fantasy football champion, and lover of his daughters & dogs. Reach him at keithblackboxgroup@gmail.com or on LinkedIn or X.

Bidding Farewell to Sydney Sweeney

Columns Keith Cunningham Keith Cunningham -
"No one pays as much attention as we think they do or hope they will."

The Elves of RockMas

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"If you’re a radio talent or leader, don’t forget your elves this season."

The Industry According To….Larry Rosin, Edison Research

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"Have we created stations that maybe people are less likely to tune out of, but also less like to tune into?"

The Pros, Cons, and Realities of the Radio Budget Process

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"Budgets shouldn’t be excuses. They should be truths. A goal continually worked towards."

The Industry According To….Rich Tunkel, Nielsen

Features Keith Cunningham Keith Cunningham -
"Radio is perceived to be the least effective media, when the data shows just the opposite."
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"This was information I was told by multiple people on background, off the record. This was something that ethically I couldn't report. Because it wasn't told to me in a way that I was able to have a report or go double check and triple check."