Keith Cunningham

110 POSTS
Keith Cunningham is a music industry and Rock/Alternative columnist for Barrett Media and the founder of Black Box Group, a modern-modeled creative & strategic consultancy built for brands that need strategies with teeth. He’s the former Master of Mayhem at 95.5 KLOS-FM in Los Angeles for over a decade, a nationwide consultant, and has been repeatedly voted one of America’s top Program Directors and strategic thinkers. Keith has built his career by taking multi-million-dollar brands from worst to first and leading Marconi & Gracie award winners along the way. A data nerd with a rock-and-roll heart, he is an advisory council member for St. Jude fundraising, a fantasy football champion, and lover of his daughters & dogs. Reach him at keithblackboxgroup@gmail.com or on LinkedIn or X.

Radio Content Fails When Expectations Don’t Match

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"It’s natural to want to create excitement, urgency or to convey “bigness”. Just make sure it’s for the right moment and that the payoff meets the promise."

The Industry According To…Jackie Kajzer aka Full Metal Jackie

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"TikTok can spark a moment. Instagram builds personality. Spotify gives you data and stability. But YouTube is where fans actually watch you become a band."

Why Radio Stations Can’t ‘Tweak’ Their Way to Growth

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"Tweaks may seem small, but if a brand makes a lot of them, they’ll add up quickly. That can be a problem."

The Industry According To…Fred Jacobs, Jacobs Media

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"I would expect more consolidation in all forms of media and entertainment. The more sources for content, including thousands of YouTube channels, the harder it will be to amass a big audience and make a profit."

Say Thanks to the Biggest Turkeys in Rock and Alternative

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"Say no to cranberry, yes to Rock"
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Breaking

Chuck Tiller Announces Departure From Salem Media Houston

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"I met many great people while there. I had great staff, too."

DAZN Strikes Exclusive Partnership Becoming Streaming Home For YES Network, MSG Networks

Sports 0
"The New York sports landscape has a rich heritage of teams and DAZN is honored to partner with both the YES Network and MSG Networks to become their exclusive direct-to-consumer streaming home."

Amended Suit Claims Spotify Ignored Streaming Fraud

Music 0
"This case may reshape how platforms audit and report suspicious streaming activity going forward."

How LeBron James Arrival Ignited Renewed Radio Tension Between 97.5 The Fanatic, 94WIP

Features 0
"I’m not looking to pick fights. However, when I hear or see something that puts me over the line, enough is enough. When I hit a boiling point with their nonsense is when I choose to chirp about it."