Keith Cunningham

119 POSTS
Keith Cunningham is a music industry and Rock/Alternative columnist for Barrett Media and the founder of Black Box Group, a modern-modeled creative & strategic consultancy built for brands that need strategies with teeth. He’s the former Master of Mayhem at 95.5 KLOS-FM in Los Angeles for over a decade, a nationwide consultant, and has been repeatedly voted one of America’s top Program Directors and strategic thinkers. Keith has built his career by taking multi-million-dollar brands from worst to first and leading Marconi & Gracie award winners along the way. A data nerd with a rock-and-roll heart, he is an advisory council member for St. Jude fundraising, a fantasy football champion, and lover of his daughters & dogs. Reach him at keithblackboxgroup@gmail.com or on LinkedIn or X.

If You Can’t Sell the Rock Radio Brand, Don’t Sell the Rock Radio Brand

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Data will remain important for sales. But with more platforms, options, and endless data that isn’t always compatible, the era of purely quantitative selling is fading.

The Industry According To…Todd Sievers, CO5 Music

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"Radio has lost some of its leverage because it has aged with its audience. It needs to get back to breaking artists, and showing the audience what is next and why youthful listeners should care."

The Resolutions Rock Radio Needs In 2026

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Here’s to 2026. Make it a great year for the listeners, and they’ll make it a great year for you.

The Industry According To….Jeffrey Naumann, Jeffrey Naumann Promotion

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"A promotion person's real job is to get enough of radio to play it to determine if it's truly a hit - because they aren't all hits."

Bidding Farewell to Sydney Sweeney

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"No one pays as much attention as we think they do or hope they will."
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Breaking

Mike Couchman Named Chief Programming Officer Pillar

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"His experience, programming expertise, heart, and vision align with our mission."

Chase Daniel Joins Bussin’ With The Boys For Sunday Evening NFL Podcast

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"Every Sunday, we’re breaking down the biggest games, quarterbacks, storylines, and moments from around the league giving you a former QB’s perspective on everything that happened that weekend."

Samantha Blake Exits 103.5 The Arrow Morning Show After Six Years

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Samantha Blake exits 103.5 The Arrow/KRSP morning show. The...

Why Pat McAfee On Monday Night Countdown Will Outshine Every Network’s 2026 Football Moves

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"With a potential $60 million-$65 million annual extension reportedly waiting in the wings, ESPN is clearly wanting to make a significant investment in his future. Whether you love McAfee, tolerate him or cannot stand him, there is little denying his ability to generate attention."