Keith Cunningham

119 POSTS
Keith Cunningham is a music industry and Rock/Alternative columnist for Barrett Media and the founder of Black Box Group, a modern-modeled creative & strategic consultancy built for brands that need strategies with teeth. He’s the former Master of Mayhem at 95.5 KLOS-FM in Los Angeles for over a decade, a nationwide consultant, and has been repeatedly voted one of America’s top Program Directors and strategic thinkers. Keith has built his career by taking multi-million-dollar brands from worst to first and leading Marconi & Gracie award winners along the way. A data nerd with a rock-and-roll heart, he is an advisory council member for St. Jude fundraising, a fantasy football champion, and lover of his daughters & dogs. Reach him at keithblackboxgroup@gmail.com or on LinkedIn or X.

The Elves of RockMas

Columns Keith Cunningham Keith Cunningham -
"If you’re a radio talent or leader, don’t forget your elves this season."

The Industry According To….Larry Rosin, Edison Research

Features Keith Cunningham Keith Cunningham -
"Have we created stations that maybe people are less likely to tune out of, but also less like to tune into?"

The Pros, Cons, and Realities of the Radio Budget Process

Columns Keith Cunningham Keith Cunningham -
"Budgets shouldn’t be excuses. They should be truths. A goal continually worked towards."

The Industry According To….Rich Tunkel, Nielsen

Features Keith Cunningham Keith Cunningham -
"Radio is perceived to be the least effective media, when the data shows just the opposite."

Radio Content Fails When Expectations Don’t Match

Columns Keith Cunningham Keith Cunningham -
"It’s natural to want to create excitement, urgency or to convey “bigness”. Just make sure it’s for the right moment and that the payoff meets the promise."
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Breaking

Howard Stern’s HBO Max Deal Is a Win for Everyone Involved

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Audio built Stern's legend, yet television extends it to a generation that discovers shows through streaming platforms rather than satellite dials.

Salem Media’s Allen Power Reflects on 50-Year Radio Career Before Retirement

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"It's bittersweet. What I will do is just be grateful. I'll be grateful for the 26 years with Salem, and the 50 years in the business, and the wonderful people that I've worked with."

How Freezing Cold Takes Turned Sports’ Worst Predictions Into An Entertainment Phenomenon

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"I was only going to use it to mess with people. I did not plan on it being big at all. But it lends to what I do, which is find stuff. And because it’s sports, it makes it that much better for me."

When Artists Die: Streaming Data Tells the Story

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"The genuine shock of losing someone whose voice shaped your entire life. That can't be planned. That's real."