Keith Cunningham

126 POSTS
Keith Cunningham is a music industry and Rock/Alternative columnist for Barrett Media and the founder of Black Box Group, a modern-modeled creative & strategic consultancy built for brands that need strategies with teeth. He’s the former Master of Mayhem at 95.5 KLOS-FM in Los Angeles for over a decade, a nationwide consultant, and has been repeatedly voted one of America’s top Program Directors and strategic thinkers. Keith has built his career by taking multi-million-dollar brands from worst to first and leading Marconi & Gracie award winners along the way. A data nerd with a rock-and-roll heart, he is an advisory council member for St. Jude fundraising, a fantasy football champion, and lover of his daughters & dogs. Reach him at keithblackboxgroup@gmail.com or on LinkedIn or X.

Human Is the New Vinyl — And Rock Radio Can’t Afford to Forget It

Outside of the fear of being replaced, what I hear most about AI from fans is a fear of being misled — and a desire for real human connections with people they can trust, not digital hangouts with randoms who might be bots.

The Industry According To….Elliot Segal, DC 101

Thank you for checking out ‘The Industry According To’. This series runs each Tuesday, and features radio and record industry executives, managers, programmers, talent,...

If You Can’t Sell the Rock Radio Brand, Don’t Sell the Rock Radio Brand

Data will remain important for sales. But with more platforms, options, and endless data that isn’t always compatible, the era of purely quantitative selling is fading.

The Industry According To…Todd Sievers, CO5 Music

"Radio has lost some of its leverage because it has aged with its audience. It needs to get back to breaking artists, and showing the audience what is next and why youthful listeners should care."

The Resolutions Rock Radio Needs In 2026

Here’s to 2026. Make it a great year for the listeners, and they’ll make it a great year for you.

Breaking

ESPN Posts Most Watched WNBA Regular Season In Network History

"Across 29 games, the WNBA on ESPN networks averaged 1.37 million viewers, up 17% year-over-year."

Michelle Beadle To Co-Host New Program With Matthew Berry on Roku

"He did have an offer I couldn’t refuse. The opportunity to do TV daily, and laugh, was a no-brainer. Plus, if you don’t like it, Mo and I blame Matthew."

SiriusXM Director Jordan Greenberg Departing For PWHL

"The countless adventures, friends, experiences, and knowledge I’ll take from that journey are immeasurable."

102.5 The Game Tabs Nick Frazier, Connor Nute As New Hosts Of ‘Next Man Up’

"They are young voices and have a lot of great ideas that this market has been missing. I think they are going to continue to add to not only our team here at 102.5 The Game, but the market as well."