Keith Cunningham

102 POSTS
Keith Cunningham is a music industry and Rock/Alternative columnist for Barrett Media and the founder of Black Box Group, a modern-modeled creative & strategic consultancy built for brands that need strategies with teeth. He’s the former Master of Mayhem at 95.5 KLOS-FM in Los Angeles for over a decade, a nationwide consultant, and has been repeatedly voted one of America’s top Program Directors and strategic thinkers. Keith has built his career by taking multi-million-dollar brands from worst to first and leading Marconi & Gracie award winners along the way. A data nerd with a rock-and-roll heart, he is an advisory council member for St. Jude fundraising, a fantasy football champion, and lover of his daughters & dogs. Reach him at keithblackboxgroup@gmail.com or on LinkedIn or X.

Radio is No Longer at the Center of the Concert Ecosystem

"Concerts may not need radio like they used to, but they’ll always need what radio can uniquely deliver: real fans, real emotion, real results"

The Psychology of Feedback: What Every Radio Program Director Should Know

"Getting the best out of talent and knowing what and how to coach are learned skills."

From AOR to Today: What Rock Radio Must Remember About Its Roots

"Would you rather have 100% format cume and average TSL or 75% potential cume and market leading TSL?"

The Balancing Act for Rock and Alternative Radio

"Threading the needle between spice and smart is what separates good programming from great programming. It’s where the game is really played."

Aerosmith and Yungblud Remind Us Why Rock Collaborations Still Matter

"Marketing budgets aren’t going up in 2026. How do you market without marketing? Merge some tribes."

Breaking

Omaha Productions Creates First Women’s Sports Series For Roku

"The great thing about women’s sports is there are still a lot of stories that haven’t been told."

2026 Barrett Media Audio Summit Presented by Point to Point Marketing Day 3 Recap

The Consultant Conversation Fred Jaobs (Jacobs Media)Mike McVay (McVay Media)Moderatir:...

John Skipper: FIFA World Cup on FOX Sports Is “Second Greatest” Production of Event Ever

"Does it bother me that I [turn] on the television and I have to watch Fox in order to see the World Cup? Hell yeah, it bothers me."

Paul Finebaum Hints At Desire To Host On WFAN

"Everybody always wanted to go to the networks. Everybody wanted to work at WFAN. I still do."