Keith Cunningham

138 POSTS
Keith Cunningham is a music industry and Rock/Alternative columnist for Barrett Media and the founder of Black Box Group, a modern-modeled creative & strategic consultancy built for brands that need strategies with teeth. He’s the former Master of Mayhem at 95.5 KLOS-FM in Los Angeles for over a decade, a nationwide consultant, and has been repeatedly voted one of America’s top Program Directors and strategic thinkers. Keith has built his career by taking multi-million-dollar brands from worst to first and leading Marconi & Gracie award winners along the way. A data nerd with a rock-and-roll heart, he is an advisory council member for St. Jude fundraising, a fantasy football champion, and lover of his daughters & dogs. Reach him at keithblackboxgroup@gmail.com or on LinkedIn or X.

Rock Radio Keeps Slicing the Pie — But the Pie Isn’t Growing

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While strategic boundaries and expectations matter, at what point do we end up with so much focus or strategic segmentation that it has an adverse effect and stunts growth?

The Industry According To….Dave & Mahoney, Compass Media Networks

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"If you don’t have an angle on something, you can probably skip it. Find the things, no matter how trivial, that you really care about."

Rock Radio Hosts Need to Be Sure to Never Make a Trip to Lake Me

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It’s ok to celebrate yourself. Just make sure that seesaw comes down after your personal high and gives a ride up for others, because they're expecting it.

The Industry According To…Nick Attaway, BMG

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"In a world full of content, radio can still cut through when it spotlights something new."

Why Rock Radio Should Stop Programming Like Listeners Are There 24/7

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Radio works hard to fill 24 hours with mostly unique content every hour. That isn’t necessary in 2026.
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Breaking

Why Gordon Borrell Believes Digital Is Winning Over Local Advertisers

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“It comes with statistics. You place a radio ad, and the station can’t tell you how many people heard it, how many people liked the ad or liked the program.”

Why Heidi Raphael Returned Home to Lead the New York State Broadcasters Association

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“I have met and worked with so many wonderful people. I don’t take that for granted. I’m grateful every single day.”

Bru’s Rocket Ride: From Polka Hour to Coast-to-Coast Radio

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"It was one of those places where I really got to mess up and find my voice,"

MLB Network’s Intentional Talk Reversal Proves Connection Is Media’s Most Valuable Currency

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"Intentional Talk has become, and continues to be, your favorite baseball player's favorite baseball show."