Keith Cunningham

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Keith Cunningham is a music industry and Rock/Alternative columnist for Barrett Media and the founder of Black Box Group, a modern-modeled creative & strategic consultancy built for brands that need strategies with teeth. He’s the former Master of Mayhem at 95.5 KLOS-FM in Los Angeles for over a decade, a nationwide consultant, and has been repeatedly voted one of America’s top Program Directors and strategic thinkers. Keith has built his career by taking multi-million-dollar brands from worst to first and leading Marconi & Gracie award winners along the way. A data nerd with a rock-and-roll heart, he is an advisory council member for St. Jude fundraising, a fantasy football champion, and lover of his daughters & dogs. Reach him at keithblackboxgroup@gmail.com or on LinkedIn or X.

The Industry According To…Jackie Kajzer aka Full Metal Jackie

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"TikTok can spark a moment. Instagram builds personality. Spotify gives you data and stability. But YouTube is where fans actually watch you become a band."

Why Radio Stations Can’t ‘Tweak’ Their Way to Growth

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"Tweaks may seem small, but if a brand makes a lot of them, they’ll add up quickly. That can be a problem."

The Industry According To…Fred Jacobs, Jacobs Media

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"I would expect more consolidation in all forms of media and entertainment. The more sources for content, including thousands of YouTube channels, the harder it will be to amass a big audience and make a profit."

Say Thanks to the Biggest Turkeys in Rock and Alternative

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"Say no to cranberry, yes to Rock"

The Industry According To….Heather Luke, General Manager of Big Machine Rock

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"Radio isn’t the gate keeper anymore, but it’s still a powerful amplifier."
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Breaking

Howard Stern’s HBO Max Deal Is a Win for Everyone Involved

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Audio built Stern's legend, yet television extends it to a generation that discovers shows through streaming platforms rather than satellite dials.

Salem Media’s Allen Power Reflects on 50-Year Radio Career Before Retirement

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"It's bittersweet. What I will do is just be grateful. I'll be grateful for the 26 years with Salem, and the 50 years in the business, and the wonderful people that I've worked with."

How Freezing Cold Takes Turned Sports’ Worst Predictions Into An Entertainment Phenomenon

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"I was only going to use it to mess with people. I did not plan on it being big at all. But it lends to what I do, which is find stuff. And because it’s sports, it makes it that much better for me."

When Artists Die: Streaming Data Tells the Story

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"The genuine shock of losing someone whose voice shaped your entire life. That can't be planned. That's real."