The Industry According To….Susan Larkin
"A local advertiser doesn’t need “the industry’s reach”. They need trusted voices that move behavior in a market."
Why Radio’s Silent Goodbyes Are Bad for Business
There’s rarely closure. There’s almost never an on-air “goodbye,” and once they’re escorted out of the building, it’s usually crickets.
The Industry According To…Rob Goldklang, Warner Records
"What Warner brings is a deeply experienced team across streaming, sync, A&R, physical, publicity, marketing—and radio."
Seattle vs. Boston: The Rock Halftime Show the Super Bowl Will Never Give Us
What if the halftime show had to represent Rock history from each team’s city or state? Two of the heavy favorites in this fake halftime showdown — Seattle and Boston — are on display this weekend.
The Industry According To….Dave Van Dyke, Bridge Ratings
"A radio station does not need an audience of millions; it needs to be relevant to your bubble. Why does a listener choose this station over silence? What emotional work does radio perform in a distracted world?"