Keith Cunningham

95 POSTS
Keith Cunningham is a music industry and Rock/Alternative columnist for Barrett Media and the founder of Black Box Group, a modern-modeled creative & strategic consultancy built for brands that need strategies with teeth. He’s the former Master of Mayhem at 95.5 KLOS-FM in Los Angeles for over a decade, a nationwide consultant, and has been repeatedly voted one of America’s top Program Directors and strategic thinkers. Keith has built his career by taking multi-million-dollar brands from worst to first and leading Marconi & Gracie award winners along the way. A data nerd with a rock-and-roll heart, he is an advisory council member for St. Jude fundraising, a fantasy football champion, and lover of his daughters & dogs. Reach him at keithblackboxgroup@gmail.com or on LinkedIn or X.

How a Pop Quiz Can Tune Up Your Rock Radio Team

The goal is to take the temperature of the room and spark insights you won’t get from Slack threads, a bagel meeting, or a group text.

Sydney Sweeney, Topicality & Rock Radio’s Lost Edge

Many at Radio have forgotten the lost art of, or the importance of, topicality.

Rock Radio Won’t Grow Until It Stops Worshipping the Playlist

The industry loves saying, “Content is radio’s secret sauce.” But what “content” are we really talking about?

Ozzy Osbourne’s Death Is a Personal Loss for Rock Radio

Ozzy’s voice will echo forever, and even in his final days, he brought out the best in us. Not because he passed, because he meant something real.

Rock Radio & 7-Eleven: Same War, Different Street

From Big Gulps to Big Cume, It’s All About Location, Loyalty & Foot Traffic

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iHeart Media Reshuffles Hot 99.5 and Z104.3 Lineups After Fred Show Launch

"iHeart is clearly investing in Gomez, moving him into a higher-profile slot — a vote of confidence in his growing company role."

Provident Entertainment Promotes Josie Hardin and Reagan Hughes to Director Roles

"A unique combination of strategic thinking, marketing expertise, and genuine passion for both our artists and industry."

‘Move the Sticks’ Podcast Officially Comes to an End

"It's been a fantastic run for the MTS podcast. Partnering with a respected colleague and friend on 1K+ episodes has been a career milestone."

Five ESPN Studio Programs Earn Best May Viewership Ever

"PTI led all studio shows with 703K viewers, its best May since 2019."