Keith Cunningham

102 POSTS
Keith Cunningham is a music industry and Rock/Alternative columnist for Barrett Media and the founder of Black Box Group, a modern-modeled creative & strategic consultancy built for brands that need strategies with teeth. He’s the former Master of Mayhem at 95.5 KLOS-FM in Los Angeles for over a decade, a nationwide consultant, and has been repeatedly voted one of America’s top Program Directors and strategic thinkers. Keith has built his career by taking multi-million-dollar brands from worst to first and leading Marconi & Gracie award winners along the way. A data nerd with a rock-and-roll heart, he is an advisory council member for St. Jude fundraising, a fantasy football champion, and lover of his daughters & dogs. Reach him at keithblackboxgroup@gmail.com or on LinkedIn or X.

The New Rock Timeline Has Changed

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"That new song you like might already be over."

Why Rock Radio Needs an Executive with the Purse Strings

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The industry can’t allow real solutions for the future to take a back seat to this week’s bottom line.

What Music Radio Can Learn from the NFL’s Winning Playbook

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With the new season, here are ten reminders of what makes the league so successful — and RockTernative can steal every one of them.

Pepsi Falls, Dr. Pepper Rises And A Rock Radio Lesson

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Pepsi may treat this as a short-term slip, but there’s no guarantee. The trendline suggests otherwise.

Nielsen 101: Share vs. Rating and What It Really Means

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Why Your Share Doesn’t Equal Sales.
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Breaking

Omaha Productions Creates First Women’s Sports Series For Roku

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"The great thing about women’s sports is there are still a lot of stories that haven’t been told."

2026 Barrett Media Audio Summit Presented by Point to Point Marketing Day 3 Recap

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The Consultant Conversation Fred Jaobs (Jacobs Media)Mike McVay (McVay Media)Moderatir:...

John Skipper: FIFA World Cup on FOX Sports Is “Second Greatest” Production of Event Ever

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"Does it bother me that I [turn] on the television and I have to watch Fox in order to see the World Cup? Hell yeah, it bothers me."

Paul Finebaum Hints At Desire To Host On WFAN

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"Everybody always wanted to go to the networks. Everybody wanted to work at WFAN. I still do."