Keith Cunningham

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Keith Cunningham is a music industry and Rock/Alternative columnist for Barrett Media and the founder of Black Box Group, a modern-modeled creative & strategic consultancy built for brands that need strategies with teeth. He’s the former Master of Mayhem at 95.5 KLOS-FM in Los Angeles for over a decade, a nationwide consultant, and has been repeatedly voted one of America’s top Program Directors and strategic thinkers. Keith has built his career by taking multi-million-dollar brands from worst to first and leading Marconi & Gracie award winners along the way. A data nerd with a rock-and-roll heart, he is an advisory council member for St. Jude fundraising, a fantasy football champion, and lover of his daughters & dogs. Reach him at keithblackboxgroup@gmail.com or on LinkedIn or X.

From AOR to Today: What Rock Radio Must Remember About Its Roots

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"Would you rather have 100% format cume and average TSL or 75% potential cume and market leading TSL?"

The Balancing Act for Rock and Alternative Radio

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"Threading the needle between spice and smart is what separates good programming from great programming. It’s where the game is really played."

Aerosmith and Yungblud Remind Us Why Rock Collaborations Still Matter

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"Marketing budgets aren’t going up in 2026. How do you market without marketing? Merge some tribes."

The New Rock Timeline Has Changed

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"That new song you like might already be over."

Why Rock Radio Needs an Executive with the Purse Strings

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The industry can’t allow real solutions for the future to take a back seat to this week’s bottom line.
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The Kyle Shanahan News Timeline Exposed Sports Media’s Biggest Credibility Problem

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"If the people with the best access aren't willing to report one of the biggest stories in the NFL until the team decides it's time, then they're no longer setting the news agenda."

Key Industries That Reinvented With Technology or Just Simply Disappeared

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"In today's economy, adaptability may be the most valuable competitive advantage any organization can possess."

Let Sid Rosenberg’s Fox News Comments Be a Reminder to News/Talk Radio Hosts

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Hosts don't need slurs or hyperbole to make an argument land.

Music Labels Demand AI Disclosure Accountability Standards

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"Did AI help a human make the recording, or did AI make the recording for the human?"