Keith Cunningham

102 POSTS
Keith Cunningham is a music industry and Rock/Alternative columnist for Barrett Media and the founder of Black Box Group, a modern-modeled creative & strategic consultancy built for brands that need strategies with teeth. He’s the former Master of Mayhem at 95.5 KLOS-FM in Los Angeles for over a decade, a nationwide consultant, and has been repeatedly voted one of America’s top Program Directors and strategic thinkers. Keith has built his career by taking multi-million-dollar brands from worst to first and leading Marconi & Gracie award winners along the way. A data nerd with a rock-and-roll heart, he is an advisory council member for St. Jude fundraising, a fantasy football champion, and lover of his daughters & dogs. Reach him at keithblackboxgroup@gmail.com or on LinkedIn or X.

What If Your Radio Brand Went Full Savannah Bananas?

When most songs are only singles or doubles, it’s the plays around them that can drive in more runs or become grand slams of their own.

Howard Stern Keeps His Edge in a Culture Gone Soft

The fear of being cancelled has paralyzed many to the point of being plain and boring. Or worse, fake.

How a Pop Quiz Can Tune Up Your Rock Radio Team

The goal is to take the temperature of the room and spark insights you won’t get from Slack threads, a bagel meeting, or a group text.

Sydney Sweeney, Topicality & Rock Radio’s Lost Edge

Many at Radio have forgotten the lost art of, or the importance of, topicality.

Rock Radio Won’t Grow Until It Stops Worshipping the Playlist

The industry loves saying, “Content is radio’s secret sauce.” But what “content” are we really talking about?

Breaking

Omaha Productions Creates First Women’s Sports Series For Roku

"The great thing about women’s sports is there are still a lot of stories that haven’t been told."

2026 Barrett Media Audio Summit Presented by Point to Point Marketing Day 3 Recap

The Consultant Conversation Fred Jaobs (Jacobs Media)Mike McVay (McVay Media)Moderatir:...

John Skipper: FIFA World Cup on FOX Sports Is “Second Greatest” Production of Event Ever

"Does it bother me that I [turn] on the television and I have to watch Fox in order to see the World Cup? Hell yeah, it bothers me."

Paul Finebaum Hints At Desire To Host On WFAN

"Everybody always wanted to go to the networks. Everybody wanted to work at WFAN. I still do."