Keith Cunningham

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Keith Cunningham is a music industry and Rock/Alternative columnist for Barrett Media and the founder of Black Box Group, a modern-modeled creative & strategic consultancy built for brands that need strategies with teeth. He’s the former Master of Mayhem at 95.5 KLOS-FM in Los Angeles for over a decade, a nationwide consultant, and has been repeatedly voted one of America’s top Program Directors and strategic thinkers. Keith has built his career by taking multi-million-dollar brands from worst to first and leading Marconi & Gracie award winners along the way. A data nerd with a rock-and-roll heart, he is an advisory council member for St. Jude fundraising, a fantasy football champion, and lover of his daughters & dogs. Reach him at keithblackboxgroup@gmail.com or on LinkedIn or X.

What Music Radio Can Learn from the NFL’s Winning Playbook

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With the new season, here are ten reminders of what makes the league so successful — and RockTernative can steal every one of them.

Pepsi Falls, Dr. Pepper Rises And A Rock Radio Lesson

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Pepsi may treat this as a short-term slip, but there’s no guarantee. The trendline suggests otherwise.

Nielsen 101: Share vs. Rating and What It Really Means

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Why Your Share Doesn’t Equal Sales.

What If Your Radio Brand Went Full Savannah Bananas?

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When most songs are only singles or doubles, it’s the plays around them that can drive in more runs or become grand slams of their own.

Howard Stern Keeps His Edge in a Culture Gone Soft

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The fear of being cancelled has paralyzed many to the point of being plain and boring. Or worse, fake.
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The Kyle Shanahan News Timeline Exposed Sports Media’s Biggest Credibility Problem

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"If the people with the best access aren't willing to report one of the biggest stories in the NFL until the team decides it's time, then they're no longer setting the news agenda."

Key Industries That Reinvented With Technology or Just Simply Disappeared

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"In today's economy, adaptability may be the most valuable competitive advantage any organization can possess."

Let Sid Rosenberg’s Fox News Comments Be a Reminder to News/Talk Radio Hosts

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Hosts don't need slurs or hyperbole to make an argument land.

Music Labels Demand AI Disclosure Accountability Standards

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"Did AI help a human make the recording, or did AI make the recording for the human?"