What If Dave Grohl Wrote Your Radio Station’s Liners
Would Dave read our liners as written? Would he hype a remote like it’s Coachella? How would he invite you to a bar night?
Rock And Alternative Radio Need To Cultivate The X-Factor
There isn’t a blood test that can determine if you have it. Those infected usually don’t know. Identifying Xers is also subjective, but talent coaches and scouts become pros at finding the haves and have-nots.
How Should RockTernative Radio Be Covering Diddy?
Most RockTernative brands won’t be broadcasting the Diddy verdict, but the question is how the formats should cover the trial, if at all.
AI Chooses Rock Over Pop: An Exclusive Interview With AI
This is my exclusive interview with AI, meant to tackle the real issues facing RockTernative. Soon after the interview started, I realized AI likes to jump on its soapbox and hear itself type.
Red, White & Rock Your Memorial Day Weekend
Let’s get some Memorial Day housekeeping out of the way. For RockTernative programmers and talent, it’s an important time of year to pause and make sure messaging is properly balanced.