Keith Cunningham

95 POSTS
Keith Cunningham is a music industry and Rock/Alternative columnist for Barrett Media and the founder of Black Box Group, a modern-modeled creative & strategic consultancy built for brands that need strategies with teeth. He’s the former Master of Mayhem at 95.5 KLOS-FM in Los Angeles for over a decade, a nationwide consultant, and has been repeatedly voted one of America’s top Program Directors and strategic thinkers. Keith has built his career by taking multi-million-dollar brands from worst to first and leading Marconi & Gracie award winners along the way. A data nerd with a rock-and-roll heart, he is an advisory council member for St. Jude fundraising, a fantasy football champion, and lover of his daughters & dogs. Reach him at keithblackboxgroup@gmail.com or on LinkedIn or X.

How Rock Radio Avoids Being Told ‘I’ve Never Heard Of You’

This is it; our time is now; boxes are checked. Order a round of doubles, $how us the money. Great, but I’ve never heard of you.

Where Does Rock Radio Find Its Next Tom Brady?

There are some out there trying to develop Rock’s next Tom Brady, but the pipeline isn’t what it once was.

Everything Is The Future Of Rock And Alternative

What if the answer is Everything – what if Everything is the future of Rock and Alternative?

The Girls Have Arrived For The Rock Radio Party

One factor that stands out so positively in the Rock genre is that the ladies are truly legit; they always have been, and they must be.

Rock & Roll Is Back And A Force For Radio And Advertising

Rock continues to be a dominant genre in physical album sales, trailing only Jazz and World Music on the ranker.

Breaking

iHeart Media Reshuffles Hot 99.5 and Z104.3 Lineups After Fred Show Launch

"iHeart is clearly investing in Gomez, moving him into a higher-profile slot — a vote of confidence in his growing company role."

Provident Entertainment Promotes Josie Hardin and Reagan Hughes to Director Roles

"A unique combination of strategic thinking, marketing expertise, and genuine passion for both our artists and industry."

‘Move the Sticks’ Podcast Officially Comes to an End

"It's been a fantastic run for the MTS podcast. Partnering with a respected colleague and friend on 1K+ episodes has been a career milestone."

Five ESPN Studio Programs Earn Best May Viewership Ever

"PTI led all studio shows with 703K viewers, its best May since 2019."