Keith Cunningham

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Keith Cunningham is a music industry and Rock/Alternative columnist for Barrett Media and the founder of Black Box Group, a modern-modeled creative & strategic consultancy built for brands that need strategies with teeth. He’s the former Master of Mayhem at 95.5 KLOS-FM in Los Angeles for over a decade, a nationwide consultant, and has been repeatedly voted one of America’s top Program Directors and strategic thinkers. Keith has built his career by taking multi-million-dollar brands from worst to first and leading Marconi & Gracie award winners along the way. A data nerd with a rock-and-roll heart, he is an advisory council member for St. Jude fundraising, a fantasy football champion, and lover of his daughters & dogs. Reach him at keithblackboxgroup@gmail.com or on LinkedIn or X.

The Balancing Act for Rock and Alternative Radio

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"Threading the needle between spice and smart is what separates good programming from great programming. It’s where the game is really played."

Aerosmith and Yungblud Remind Us Why Rock Collaborations Still Matter

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"Marketing budgets aren’t going up in 2026. How do you market without marketing? Merge some tribes."

The New Rock Timeline Has Changed

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"That new song you like might already be over."

Why Rock Radio Needs an Executive with the Purse Strings

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The industry can’t allow real solutions for the future to take a back seat to this week’s bottom line.

What Music Radio Can Learn from the NFL’s Winning Playbook

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With the new season, here are ten reminders of what makes the league so successful — and RockTernative can steal every one of them.
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Breaking

Howard Stern’s HBO Max Deal Is a Win for Everyone Involved

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Audio built Stern's legend, yet television extends it to a generation that discovers shows through streaming platforms rather than satellite dials.

When Artists Die: Streaming Data Tells the Story

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"The genuine shock of losing someone whose voice shaped your entire life. That can't be planned. That's real."

Salem Media’s Allen Power Reflects on 50-Year Radio Career Before Retirement

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"It's bittersweet. What I will do is just be grateful. I'll be grateful for the 26 years with Salem, and the 50 years in the business, and the wonderful people that I've worked with."

How Freezing Cold Takes Turned Sports’ Worst Predictions Into An Entertainment Phenomenon

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"I was only going to use it to mess with people. I did not plan on it being big at all. But it lends to what I do, which is find stuff. And because it’s sports, it makes it that much better for me."