Keith Cunningham

110 POSTS
Keith Cunningham is a music industry and Rock/Alternative columnist for Barrett Media and the founder of Black Box Group, a modern-modeled creative & strategic consultancy built for brands that need strategies with teeth. He’s the former Master of Mayhem at 95.5 KLOS-FM in Los Angeles for over a decade, a nationwide consultant, and has been repeatedly voted one of America’s top Program Directors and strategic thinkers. Keith has built his career by taking multi-million-dollar brands from worst to first and leading Marconi & Gracie award winners along the way. A data nerd with a rock-and-roll heart, he is an advisory council member for St. Jude fundraising, a fantasy football champion, and lover of his daughters & dogs. Reach him at keithblackboxgroup@gmail.com or on LinkedIn or X.

How a Pop Quiz Can Tune Up Your Rock Radio Team

The goal is to take the temperature of the room and spark insights you won’t get from Slack threads, a bagel meeting, or a group text.

Sydney Sweeney, Topicality & Rock Radio’s Lost Edge

Many at Radio have forgotten the lost art of, or the importance of, topicality.

Rock Radio Won’t Grow Until It Stops Worshipping the Playlist

The industry loves saying, “Content is radio’s secret sauce.” But what “content” are we really talking about?

Ozzy Osbourne’s Death Is a Personal Loss for Rock Radio

Ozzy’s voice will echo forever, and even in his final days, he brought out the best in us. Not because he passed, because he meant something real.

Rock Radio & 7-Eleven: Same War, Different Street

From Big Gulps to Big Cume, It’s All About Location, Loyalty & Foot Traffic

Breaking

The Kyle Shanahan News Timeline Exposed Sports Media’s Biggest Credibility Problem

"If the people with the best access aren't willing to report one of the biggest stories in the NFL until the team decides it's time, then they're no longer setting the news agenda."

Key Industries That Reinvented With Technology or Just Simply Disappeared

"In today's economy, adaptability may be the most valuable competitive advantage any organization can possess."

Let Sid Rosenberg’s Fox News Comments Be a Reminder to News/Talk Radio Hosts

Hosts don't need slurs or hyperbole to make an argument land.

Music Labels Demand AI Disclosure Accountability Standards

"Did AI help a human make the recording, or did AI make the recording for the human?"