Keith Cunningham

138 POSTS
Keith Cunningham is a music industry and Rock/Alternative columnist for Barrett Media and the founder of Black Box Group, a modern-modeled creative & strategic consultancy built for brands that need strategies with teeth. He’s the former Master of Mayhem at 95.5 KLOS-FM in Los Angeles for over a decade, a nationwide consultant, and has been repeatedly voted one of America’s top Program Directors and strategic thinkers. Keith has built his career by taking multi-million-dollar brands from worst to first and leading Marconi & Gracie award winners along the way. A data nerd with a rock-and-roll heart, he is an advisory council member for St. Jude fundraising, a fantasy football champion, and lover of his daughters & dogs. Reach him at keithblackboxgroup@gmail.com or on LinkedIn or X.

The Industry According To….Larry Rosin, Edison Research

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"Have we created stations that maybe people are less likely to tune out of, but also less like to tune into?"

The Pros, Cons, and Realities of the Radio Budget Process

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"Budgets shouldn’t be excuses. They should be truths. A goal continually worked towards."

The Industry According To….Rich Tunkel, Nielsen

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"Radio is perceived to be the least effective media, when the data shows just the opposite."

Radio Content Fails When Expectations Don’t Match

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"It’s natural to want to create excitement, urgency or to convey “bigness”. Just make sure it’s for the right moment and that the payoff meets the promise."

The Industry According To…Jackie Kajzer aka Full Metal Jackie

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"TikTok can spark a moment. Instagram builds personality. Spotify gives you data and stability. But YouTube is where fans actually watch you become a band."
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Breaking

Why Gordon Borrell Believes Digital Is Winning Over Local Advertisers

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“It comes with statistics. You place a radio ad, and the station can’t tell you how many people heard it, how many people liked the ad or liked the program.”

Why Heidi Raphael Returned Home to Lead the New York State Broadcasters Association

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“I have met and worked with so many wonderful people. I don’t take that for granted. I’m grateful every single day.”

Bru’s Rocket Ride: From Polka Hour to Coast-to-Coast Radio

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"It was one of those places where I really got to mess up and find my voice,"

MLB Network’s Intentional Talk Reversal Proves Connection Is Media’s Most Valuable Currency

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"Intentional Talk has become, and continues to be, your favorite baseball player's favorite baseball show."