Keith Cunningham

102 POSTS
Keith Cunningham is a music industry and Rock/Alternative columnist for Barrett Media and the founder of Black Box Group, a modern-modeled creative & strategic consultancy built for brands that need strategies with teeth. He’s the former Master of Mayhem at 95.5 KLOS-FM in Los Angeles for over a decade, a nationwide consultant, and has been repeatedly voted one of America’s top Program Directors and strategic thinkers. Keith has built his career by taking multi-million-dollar brands from worst to first and leading Marconi & Gracie award winners along the way. A data nerd with a rock-and-roll heart, he is an advisory council member for St. Jude fundraising, a fantasy football champion, and lover of his daughters & dogs. Reach him at keithblackboxgroup@gmail.com or on LinkedIn or X.

Dear Rock Radio: Will They Remember You?

Sell or buy all the video ads you want; they CAN work, but the audio in the spots may be the real star.

Six Weeks That Changed Rock Music Forever

Several genre-changing albums were released in a short period of time, sometimes on the same day, and the rest is history.

How Rock Radio Avoids Being Told ‘I’ve Never Heard Of You’

This is it; our time is now; boxes are checked. Order a round of doubles, $how us the money. Great, but I’ve never heard of you.

Where Does Rock Radio Find Its Next Tom Brady?

There are some out there trying to develop Rock’s next Tom Brady, but the pipeline isn’t what it once was.

Everything Is The Future Of Rock And Alternative

What if the answer is Everything – what if Everything is the future of Rock and Alternative?

Breaking

Omaha Productions Creates First Women’s Sports Series For Roku

"The great thing about women’s sports is there are still a lot of stories that haven’t been told."

2026 Barrett Media Audio Summit Presented by Point to Point Marketing Day 3 Recap

The Consultant Conversation Fred Jaobs (Jacobs Media)Mike McVay (McVay Media)Moderatir:...

John Skipper: FIFA World Cup on FOX Sports Is “Second Greatest” Production of Event Ever

"Does it bother me that I [turn] on the television and I have to watch Fox in order to see the World Cup? Hell yeah, it bothers me."

Paul Finebaum Hints At Desire To Host On WFAN

"Everybody always wanted to go to the networks. Everybody wanted to work at WFAN. I still do."