Keith Cunningham

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Keith Cunningham is a music industry and Rock/Alternative columnist for Barrett Media and the founder of Black Box Group, a modern-modeled creative & strategic consultancy built for brands that need strategies with teeth. He’s the former Master of Mayhem at 95.5 KLOS-FM in Los Angeles for over a decade, a nationwide consultant, and has been repeatedly voted one of America’s top Program Directors and strategic thinkers. Keith has built his career by taking multi-million-dollar brands from worst to first and leading Marconi & Gracie award winners along the way. A data nerd with a rock-and-roll heart, he is an advisory council member for St. Jude fundraising, a fantasy football champion, and lover of his daughters & dogs. Reach him at keithblackboxgroup@gmail.com or on LinkedIn or X.

Pepsi Falls, Dr. Pepper Rises And A Rock Radio Lesson

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Pepsi may treat this as a short-term slip, but there’s no guarantee. The trendline suggests otherwise.

Nielsen 101: Share vs. Rating and What It Really Means

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Why Your Share Doesn’t Equal Sales.

What If Your Radio Brand Went Full Savannah Bananas?

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When most songs are only singles or doubles, it’s the plays around them that can drive in more runs or become grand slams of their own.

Howard Stern Keeps His Edge in a Culture Gone Soft

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The fear of being cancelled has paralyzed many to the point of being plain and boring. Or worse, fake.

How a Pop Quiz Can Tune Up Your Rock Radio Team

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The goal is to take the temperature of the room and spark insights you won’t get from Slack threads, a bagel meeting, or a group text.
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Howard Stern’s HBO Max Deal Is a Win for Everyone Involved

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Audio built Stern's legend, yet television extends it to a generation that discovers shows through streaming platforms rather than satellite dials.

When Artists Die: Streaming Data Tells the Story

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"The genuine shock of losing someone whose voice shaped your entire life. That can't be planned. That's real."

Salem Media’s Allen Power Reflects on 50-Year Radio Career Before Retirement

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"It's bittersweet. What I will do is just be grateful. I'll be grateful for the 26 years with Salem, and the 50 years in the business, and the wonderful people that I've worked with."

How Freezing Cold Takes Turned Sports’ Worst Predictions Into An Entertainment Phenomenon

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"I was only going to use it to mess with people. I did not plan on it being big at all. But it lends to what I do, which is find stuff. And because it’s sports, it makes it that much better for me."