Keith Cunningham

138 POSTS
Keith Cunningham is a music industry and Rock/Alternative columnist for Barrett Media and the founder of Black Box Group, a modern-modeled creative & strategic consultancy built for brands that need strategies with teeth. He’s the former Master of Mayhem at 95.5 KLOS-FM in Los Angeles for over a decade, a nationwide consultant, and has been repeatedly voted one of America’s top Program Directors and strategic thinkers. Keith has built his career by taking multi-million-dollar brands from worst to first and leading Marconi & Gracie award winners along the way. A data nerd with a rock-and-roll heart, he is an advisory council member for St. Jude fundraising, a fantasy football champion, and lover of his daughters & dogs. Reach him at keithblackboxgroup@gmail.com or on LinkedIn or X.

Why Radio Stations Can’t ‘Tweak’ Their Way to Growth

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"Tweaks may seem small, but if a brand makes a lot of them, they’ll add up quickly. That can be a problem."

The Industry According To…Fred Jacobs, Jacobs Media

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"I would expect more consolidation in all forms of media and entertainment. The more sources for content, including thousands of YouTube channels, the harder it will be to amass a big audience and make a profit."

Say Thanks to the Biggest Turkeys in Rock and Alternative

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"Say no to cranberry, yes to Rock"

The Industry According To….Heather Luke, General Manager of Big Machine Rock

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"Radio isn’t the gate keeper anymore, but it’s still a powerful amplifier."

How AI Is Shaking Up Radio, Playlists, and Programming (And Why That’s OK)

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"Despite all the hate, music fans aren’t running from AI, they’re enjoying it."
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Breaking

Why Gordon Borrell Believes Digital Is Winning Over Local Advertisers

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“It comes with statistics. You place a radio ad, and the station can’t tell you how many people heard it, how many people liked the ad or liked the program.”

Why Heidi Raphael Returned Home to Lead the New York State Broadcasters Association

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“I have met and worked with so many wonderful people. I don’t take that for granted. I’m grateful every single day.”

Bru’s Rocket Ride: From Polka Hour to Coast-to-Coast Radio

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"It was one of those places where I really got to mess up and find my voice,"

MLB Network’s Intentional Talk Reversal Proves Connection Is Media’s Most Valuable Currency

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"Intentional Talk has become, and continues to be, your favorite baseball player's favorite baseball show."