Keith Cunningham

126 POSTS
Keith Cunningham is a music industry and Rock/Alternative columnist for Barrett Media and the founder of Black Box Group, a modern-modeled creative & strategic consultancy built for brands that need strategies with teeth. He’s the former Master of Mayhem at 95.5 KLOS-FM in Los Angeles for over a decade, a nationwide consultant, and has been repeatedly voted one of America’s top Program Directors and strategic thinkers. Keith has built his career by taking multi-million-dollar brands from worst to first and leading Marconi & Gracie award winners along the way. A data nerd with a rock-and-roll heart, he is an advisory council member for St. Jude fundraising, a fantasy football champion, and lover of his daughters & dogs. Reach him at keithblackboxgroup@gmail.com or on LinkedIn or X.

Why Rock Radio Needs an Executive with the Purse Strings

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The industry can’t allow real solutions for the future to take a back seat to this week’s bottom line.

What Music Radio Can Learn from the NFL’s Winning Playbook

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With the new season, here are ten reminders of what makes the league so successful — and RockTernative can steal every one of them.

Pepsi Falls, Dr. Pepper Rises And A Rock Radio Lesson

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Pepsi may treat this as a short-term slip, but there’s no guarantee. The trendline suggests otherwise.

Nielsen 101: Share vs. Rating and What It Really Means

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Why Your Share Doesn’t Equal Sales.

What If Your Radio Brand Went Full Savannah Bananas?

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When most songs are only singles or doubles, it’s the plays around them that can drive in more runs or become grand slams of their own.
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Breaking

ESPN Posts Most Watched WNBA Regular Season In Network History

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"Across 29 games, the WNBA on ESPN networks averaged 1.37 million viewers, up 17% year-over-year."

Michelle Beadle To Co-Host New Program With Matthew Berry on Roku

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"He did have an offer I couldn’t refuse. The opportunity to do TV daily, and laugh, was a no-brainer. Plus, if you don’t like it, Mo and I blame Matthew."

SiriusXM Director Jordan Greenberg Departing For PWHL

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"The countless adventures, friends, experiences, and knowledge I’ll take from that journey are immeasurable."

102.5 The Game Tabs Nick Frazier, Connor Nute As New Hosts Of ‘Next Man Up’

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"They are young voices and have a lot of great ideas that this market has been missing. I think they are going to continue to add to not only our team here at 102.5 The Game, but the market as well."