The Industry According To….Matt Pinfield, 88.5 The SoCal Sound
"Algorithms don’t necessarily account for what your friends and neighbors are listening to or liking."
What if Radio Ratings Were Based on Production?
"Those of us inside radio obsess over imaging. We hang on every word and share our epic creations like we’ve just solved all tune-out. For regular listeners, though — our zips and zaps are just commercials."
The Industry According To: Jeff Varner, Revelation Management Group
"Radio will always be relevant for an artist, whatever stage of their career they are in."
Overcoming Decision Exhaustion Starts With Your Uniform
"Eliminate the small stuff, and save brain power for what really moves the brand forward."
The Industry According To….Mike McVay
Welcome to the first installment of 'The Industry According To'. This series will run each Tuesday, and feature radio and record industry executives, managers,...