Keith Cunningham

126 POSTS
Keith Cunningham is a music industry and Rock/Alternative columnist for Barrett Media and the founder of Black Box Group, a modern-modeled creative & strategic consultancy built for brands that need strategies with teeth. He’s the former Master of Mayhem at 95.5 KLOS-FM in Los Angeles for over a decade, a nationwide consultant, and has been repeatedly voted one of America’s top Program Directors and strategic thinkers. Keith has built his career by taking multi-million-dollar brands from worst to first and leading Marconi & Gracie award winners along the way. A data nerd with a rock-and-roll heart, he is an advisory council member for St. Jude fundraising, a fantasy football champion, and lover of his daughters & dogs. Reach him at keithblackboxgroup@gmail.com or on LinkedIn or X.

Howard Stern Keeps His Edge in a Culture Gone Soft

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The fear of being cancelled has paralyzed many to the point of being plain and boring. Or worse, fake.

How a Pop Quiz Can Tune Up Your Rock Radio Team

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The goal is to take the temperature of the room and spark insights you won’t get from Slack threads, a bagel meeting, or a group text.

Sydney Sweeney, Topicality & Rock Radio’s Lost Edge

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Many at Radio have forgotten the lost art of, or the importance of, topicality.

Rock Radio Won’t Grow Until It Stops Worshipping the Playlist

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The industry loves saying, “Content is radio’s secret sauce.” But what “content” are we really talking about?

Ozzy Osbourne’s Death Is a Personal Loss for Rock Radio

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Ozzy’s voice will echo forever, and even in his final days, he brought out the best in us. Not because he passed, because he meant something real.
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ESPN Posts Most Watched WNBA Regular Season In Network History

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"Across 29 games, the WNBA on ESPN networks averaged 1.37 million viewers, up 17% year-over-year."

Michelle Beadle To Co-Host New Program With Matthew Berry on Roku

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"He did have an offer I couldn’t refuse. The opportunity to do TV daily, and laugh, was a no-brainer. Plus, if you don’t like it, Mo and I blame Matthew."

SiriusXM Director Jordan Greenberg Departing For PWHL

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"The countless adventures, friends, experiences, and knowledge I’ll take from that journey are immeasurable."

102.5 The Game Tabs Nick Frazier, Connor Nute As New Hosts Of ‘Next Man Up’

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"They are young voices and have a lot of great ideas that this market has been missing. I think they are going to continue to add to not only our team here at 102.5 The Game, but the market as well."