Keith Cunningham

138 POSTS
Keith Cunningham is a music industry and Rock/Alternative columnist for Barrett Media and the founder of Black Box Group, a modern-modeled creative & strategic consultancy built for brands that need strategies with teeth. He’s the former Master of Mayhem at 95.5 KLOS-FM in Los Angeles for over a decade, a nationwide consultant, and has been repeatedly voted one of America’s top Program Directors and strategic thinkers. Keith has built his career by taking multi-million-dollar brands from worst to first and leading Marconi & Gracie award winners along the way. A data nerd with a rock-and-roll heart, he is an advisory council member for St. Jude fundraising, a fantasy football champion, and lover of his daughters & dogs. Reach him at keithblackboxgroup@gmail.com or on LinkedIn or X.

The Top 10 Scariest Rock Bands

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"Lock the doors and send the kids to grandma’s, this isn’t an AC/DC list — this is stuff you can’t unsee."

Radio is No Longer at the Center of the Concert Ecosystem

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"Concerts may not need radio like they used to, but they’ll always need what radio can uniquely deliver: real fans, real emotion, real results"

The Psychology of Feedback: What Every Radio Program Director Should Know

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"Getting the best out of talent and knowing what and how to coach are learned skills."

From AOR to Today: What Rock Radio Must Remember About Its Roots

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"Would you rather have 100% format cume and average TSL or 75% potential cume and market leading TSL?"

The Balancing Act for Rock and Alternative Radio

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"Threading the needle between spice and smart is what separates good programming from great programming. It’s where the game is really played."
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NBC News’ Steve Kornacki Election Night Livestream Hits Nearly 30 Million Views

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The NBC News political correspondent spent 10.5 hours live on YouTube Tuesday, providing viewers with election analysis and updates throughout the evening.

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"FOX's promotion all week is the fact that Tom Brady's going back to Foxborough? This is going to be fun. Who the hell cares? I don't care. Call the game on the moon. This is the dumbest thing in the world."

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The move follows a controversy involving Henson that kept him off the air for approximately a month.

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"The guy is winning in every sense of the word and yet is constantly acting like the world is attacking him baselessly."