Keith Cunningham

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Keith Cunningham is a music industry and Rock/Alternative columnist for Barrett Media and the founder of Black Box Group, a modern-modeled creative & strategic consultancy built for brands that need strategies with teeth. He’s the former Master of Mayhem at 95.5 KLOS-FM in Los Angeles for over a decade, a nationwide consultant, and has been repeatedly voted one of America’s top Program Directors and strategic thinkers. Keith has built his career by taking multi-million-dollar brands from worst to first and leading Marconi & Gracie award winners along the way. A data nerd with a rock-and-roll heart, he is an advisory council member for St. Jude fundraising, a fantasy football champion, and lover of his daughters & dogs. Reach him at keithblackboxgroup@gmail.com or on LinkedIn or X.

Aerosmith and Yungblud Remind Us Why Rock Collaborations Still Matter

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"Marketing budgets aren’t going up in 2026. How do you market without marketing? Merge some tribes."

The New Rock Timeline Has Changed

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"That new song you like might already be over."

Why Rock Radio Needs an Executive with the Purse Strings

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The industry can’t allow real solutions for the future to take a back seat to this week’s bottom line.

What Music Radio Can Learn from the NFL’s Winning Playbook

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With the new season, here are ten reminders of what makes the league so successful — and RockTernative can steal every one of them.

Pepsi Falls, Dr. Pepper Rises And A Rock Radio Lesson

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Pepsi may treat this as a short-term slip, but there’s no guarantee. The trendline suggests otherwise.
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