Keith Cunningham

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Keith Cunningham is a music industry and Rock/Alternative columnist for Barrett Media and the founder of Black Box Group, a modern-modeled creative & strategic consultancy built for brands that need strategies with teeth. He’s the former Master of Mayhem at 95.5 KLOS-FM in Los Angeles for over a decade, a nationwide consultant, and has been repeatedly voted one of America’s top Program Directors and strategic thinkers. Keith has built his career by taking multi-million-dollar brands from worst to first and leading Marconi & Gracie award winners along the way. A data nerd with a rock-and-roll heart, he is an advisory council member for St. Jude fundraising, a fantasy football champion, and lover of his daughters & dogs. Reach him at keithblackboxgroup@gmail.com or on LinkedIn or X.

Nielsen 101: Share vs. Rating and What It Really Means

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Why Your Share Doesn’t Equal Sales.

What If Your Radio Brand Went Full Savannah Bananas?

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When most songs are only singles or doubles, it’s the plays around them that can drive in more runs or become grand slams of their own.

Howard Stern Keeps His Edge in a Culture Gone Soft

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The fear of being cancelled has paralyzed many to the point of being plain and boring. Or worse, fake.

How a Pop Quiz Can Tune Up Your Rock Radio Team

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The goal is to take the temperature of the room and spark insights you won’t get from Slack threads, a bagel meeting, or a group text.

Sydney Sweeney, Topicality & Rock Radio’s Lost Edge

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Many at Radio have forgotten the lost art of, or the importance of, topicality.
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