Keith Cunningham

126 POSTS
Keith Cunningham is a music industry and Rock/Alternative columnist for Barrett Media and the founder of Black Box Group, a modern-modeled creative & strategic consultancy built for brands that need strategies with teeth. He’s the former Master of Mayhem at 95.5 KLOS-FM in Los Angeles for over a decade, a nationwide consultant, and has been repeatedly voted one of America’s top Program Directors and strategic thinkers. Keith has built his career by taking multi-million-dollar brands from worst to first and leading Marconi & Gracie award winners along the way. A data nerd with a rock-and-roll heart, he is an advisory council member for St. Jude fundraising, a fantasy football champion, and lover of his daughters & dogs. Reach him at keithblackboxgroup@gmail.com or on LinkedIn or X.

Rock And Alternative Radio Need To Cultivate The X-Factor

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There isn’t a blood test that can determine if you have it. Those infected usually don’t know. Identifying Xers is also subjective, but talent coaches and scouts become pros at finding the haves and have-nots.

How Should RockTernative Radio Be Covering Diddy?

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Most RockTernative brands won’t be broadcasting the Diddy verdict, but the question is how the formats should cover the trial, if at all.

AI Chooses Rock Over Pop: An Exclusive Interview With AI

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This is my exclusive interview with AI, meant to tackle the real issues facing RockTernative. Soon after the interview started, I realized AI likes to jump on its soapbox and hear itself type.

Red, White & Rock Your Memorial Day Weekend

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Let’s get some Memorial Day housekeeping out of the way. For RockTernative programmers and talent, it’s an important time of year to pause and make sure messaging is properly balanced.

Dear Rock Radio: Will They Remember You?

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Sell or buy all the video ads you want; they CAN work, but the audio in the spots may be the real star.
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Breaking

ESPN Posts Most Watched WNBA Regular Season In Network History

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"Across 29 games, the WNBA on ESPN networks averaged 1.37 million viewers, up 17% year-over-year."

Michelle Beadle To Co-Host New Program With Matthew Berry on Roku

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"He did have an offer I couldn’t refuse. The opportunity to do TV daily, and laugh, was a no-brainer. Plus, if you don’t like it, Mo and I blame Matthew."

SiriusXM Director Jordan Greenberg Departing For PWHL

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"The countless adventures, friends, experiences, and knowledge I’ll take from that journey are immeasurable."

102.5 The Game Tabs Nick Frazier, Connor Nute As New Hosts Of ‘Next Man Up’

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"They are young voices and have a lot of great ideas that this market has been missing. I think they are going to continue to add to not only our team here at 102.5 The Game, but the market as well."