Keith Cunningham

95 POSTS
Keith Cunningham is a music industry and Rock/Alternative columnist for Barrett Media and the founder of Black Box Group, a modern-modeled creative & strategic consultancy built for brands that need strategies with teeth. He’s the former Master of Mayhem at 95.5 KLOS-FM in Los Angeles for over a decade, a nationwide consultant, and has been repeatedly voted one of America’s top Program Directors and strategic thinkers. Keith has built his career by taking multi-million-dollar brands from worst to first and leading Marconi & Gracie award winners along the way. A data nerd with a rock-and-roll heart, he is an advisory council member for St. Jude fundraising, a fantasy football champion, and lover of his daughters & dogs. Reach him at keithblackboxgroup@gmail.com or on LinkedIn or X.

How PPM Made Rock Afraid of Its Own Shadow

Columns Keith Cunningham Keith Cunningham -
"PPM was the tipping point — the moment the industry shifted from programming to P1s to programming almost exclusively for cume."

The Industry According To: Zack Zalon, Super Hi-Fi

Features Keith Cunningham Keith Cunningham -
"Radio's biggest threat is actually coming from inside the building, not from exogenous sources."

The Ultimate Memorial Day Weekend Guide for Rock Radio Programmers

Columns Keith Cunningham Keith Cunningham -
"One’s a party, one’s very music-intensive, and the other is sentimental. But Memorial Day weekend isn’t just one lane — it’s a spectrum."

The Industry According To: Michael Starr, Glassnote Records

Features Keith Cunningham Keith Cunningham -
"How many of today's artists and hits from this decade will still be in core libraries with steady touring careers 2 decades from now?"

What Does Real Rock Radio Growth Look Like in 2026?

Columns Keith Cunningham Keith Cunningham -
"2026 growth is about growing audience love, not audience size."
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Breaking

iHeart Media Reshuffles Hot 99.5 and Z104.3 Lineups After Fred Show Launch

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"iHeart is clearly investing in Gomez, moving him into a higher-profile slot — a vote of confidence in his growing company role."

Provident Entertainment Promotes Josie Hardin and Reagan Hughes to Director Roles

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"A unique combination of strategic thinking, marketing expertise, and genuine passion for both our artists and industry."

‘Move the Sticks’ Podcast Officially Comes to an End

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"It's been a fantastic run for the MTS podcast. Partnering with a respected colleague and friend on 1K+ episodes has been a career milestone."

Five ESPN Studio Programs Earn Best May Viewership Ever

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"PTI led all studio shows with 703K viewers, its best May since 2019."