Keith Cunningham

102 POSTS
Keith Cunningham is a music industry and Rock/Alternative columnist for Barrett Media and the founder of Black Box Group, a modern-modeled creative & strategic consultancy built for brands that need strategies with teeth. He’s the former Master of Mayhem at 95.5 KLOS-FM in Los Angeles for over a decade, a nationwide consultant, and has been repeatedly voted one of America’s top Program Directors and strategic thinkers. Keith has built his career by taking multi-million-dollar brands from worst to first and leading Marconi & Gracie award winners along the way. A data nerd with a rock-and-roll heart, he is an advisory council member for St. Jude fundraising, a fantasy football champion, and lover of his daughters & dogs. Reach him at keithblackboxgroup@gmail.com or on LinkedIn or X.

The Industry According To: Jeff Sottolano, Audacy

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"We have to understand the distinction between local content and local relevance."

When Radical Becomes Rational: A New Case for Bold Radio Ideas

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"Ninety percent of the ideas will end up on the floor. But some won't."

The Industry According to: Jill Weindorf, Concord Label Group

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"Overall, radio helps contextualize the artist. It creates cultural awareness, drives more curated exposure, and can help build community."

Radio Keeps Earning a C+ When It Has A-Level Talent

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"Today's system rewards tenure over talent, safeness over boldness, and sameness over creativity."

The Industry According To: Leigh Jacobs, NuVoodoo

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"Stations MUST work to build cume all the time."
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Breaking

Omaha Productions Creates First Women’s Sports Series For Roku

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"The great thing about women’s sports is there are still a lot of stories that haven’t been told."

2026 Barrett Media Audio Summit Presented by Point to Point Marketing Day 3 Recap

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The Consultant Conversation Fred Jaobs (Jacobs Media)Mike McVay (McVay Media)Moderatir:...

John Skipper: FIFA World Cup on FOX Sports Is “Second Greatest” Production of Event Ever

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"Does it bother me that I [turn] on the television and I have to watch Fox in order to see the World Cup? Hell yeah, it bothers me."

Paul Finebaum Hints At Desire To Host On WFAN

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"Everybody always wanted to go to the networks. Everybody wanted to work at WFAN. I still do."