Keith Cunningham

126 POSTS
Keith Cunningham is a music industry and Rock/Alternative columnist for Barrett Media and the founder of Black Box Group, a modern-modeled creative & strategic consultancy built for brands that need strategies with teeth. He’s the former Master of Mayhem at 95.5 KLOS-FM in Los Angeles for over a decade, a nationwide consultant, and has been repeatedly voted one of America’s top Program Directors and strategic thinkers. Keith has built his career by taking multi-million-dollar brands from worst to first and leading Marconi & Gracie award winners along the way. A data nerd with a rock-and-roll heart, he is an advisory council member for St. Jude fundraising, a fantasy football champion, and lover of his daughters & dogs. Reach him at keithblackboxgroup@gmail.com or on LinkedIn or X.

Rock Radio Garage Sale: Programming Strategy for Working Listeners

"Five unused columns, a few missing parts, priced to move. No reasonable offer refused."

The Industry According To: Raffaella Braun, Triple Tigers

"Radio is still the best way to reach the largest audience consistently"

Fantasy Football Draft Strategy for Rock Radio Programmers

"Most PDs and talent play fantasy football. Sadly, most aren't included in the budget process at their stations."

The Industry According To: Dave “Chachi” Denes, Benztown

Thank you for checking out The Industry According To. Every Tuesday we speak with a different expert or leader from the vast music industry...

MTV’s Decision to Drop the Rock Category From the VMA Awards is Ridiculous

"In fact, isn't this how the Rock story is supposed to go? Rock is always the underdog. The outsider. "

Breaking

ESPN Posts Most Watched WNBA Regular Season In Network History

"Across 29 games, the WNBA on ESPN networks averaged 1.37 million viewers, up 17% year-over-year."

Michelle Beadle To Co-Host New Program With Matthew Berry on Roku

"He did have an offer I couldn’t refuse. The opportunity to do TV daily, and laugh, was a no-brainer. Plus, if you don’t like it, Mo and I blame Matthew."

SiriusXM Director Jordan Greenberg Departing For PWHL

"The countless adventures, friends, experiences, and knowledge I’ll take from that journey are immeasurable."

102.5 The Game Tabs Nick Frazier, Connor Nute As New Hosts Of ‘Next Man Up’

"They are young voices and have a lot of great ideas that this market has been missing. I think they are going to continue to add to not only our team here at 102.5 The Game, but the market as well."