How Storytelling By News/Talk Radio Hosts Can Transform Endorsement Spots
The news/talk host endorsement is the most impactful of any piece of advertising that can be sold in any form of media. If your team has not sold out your endorsements, you need to be an active participant in making sure that the spots are booked.
After the iHeartMedia Layoffs: Here’s What to Do Next Whether You Want to Stay in Radio
Don't be discouraged — take this on. If you work for one of the companies that have been struggling with debt, start making your plan for what is next today. Protect yourself.
Why News/Talk Radio Hosts Should Care More About Nielsen Than Instagram Likes
Significance for many is based on comments, likes and shares. In news/talk radio, we are measured by revenue and ratings. Our feedback is not necessarily immediate.
Radio Stations for Sale: How Profitability Is Reshaping Small Markets
Tradition is nice, but it is not necessarily embraced by advertisers or listeners.
Why News/Talk Radio Hosts Are Losing Focus in the Studio
Hosts and producers are so worried about missing a social media post, a text, a sext, or watching their DraftKings account. Let the studio be about radio.