Peter Thiele

160 POSTS
Peter Thiele is a weekly news/talk radio columnist for Barrett Media, and an experienced news/talk radio programmer. He currently serves as News/Talk Format Captain for Zimmer Communications. Prior to joining Zimmer, Peter held programming positions in New York City, San Francisco, Des Moines, Little Rock, Greenville, Hunstville, and Joplin. Peter has also worked as a host, account executive and producer in Minneapolis, and San Antonio. He can be found on Twitter at @PeterThiele.

How to Refresh Your Morning Show Before Management Does It for You

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I hate to hit you with this truth bomb: we are all replaceable. It is show business.

Why News/Talk Radio Is Shrinking — and How to Fix It

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Hey, news/talk — if your focus is on pleasing the people who have been there since the ’90s, you will always be shrinking.

How to Build a News/Talk Radio Brand That Actually Means Something

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Considering that there are millions of distractions, what is your unique market position? I will give you a hint: Your unique market position should center on your opinions and observations.

The One Habit That’s Made Me a Better Radio Program Director

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Most people are myopic. They are only focused on what is in front of them. It is a tough concept to teach and even harder to understand.

Google Search Data Doesn’t Lie: Here’s What the News/Talk Radio Audience Really Wants

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I am telling you that being the one-stop information shop is not a winning strategy for your show. It is about your opinion and observations.
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Attention Spans Are 40 Seconds. What Does That Mean for Radio?

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"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

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"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

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"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

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"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."