A Defense of iHeartMedia’s Bob Pittman and Cumulus’ Mary Berner
Why has there been a lack of innovation in radio over the past decade? It's because even a short-term drop in ratings and revenue is considered a moment to panic. What are Bob and Mary to do? They are prisoners of their companies' covenants.
Why Every News/Talk Radio Station Can’t Follow the Pittsburgh Steelers’ Lead
In the last decade or so, the Steelers had a winning record and likely made the playoffs. Sadly, the Steelers are not ready for a Super Bowl run. How about your show? Is it competitive? Is it a winner?
How News/Talk Radio Can Address America’s Growing Loneliness Epidemic
There is a significant portion of your audience that gets home on a Friday night and has no real human contact until they arrive at work on Monday. There is an opportunity for radio.
Why News/Talk Radio Hosts Need to Realize Transactional Relationships Are Killing Your Brand
Speaking with that one person is essential to your success. Every fan is a gift, and in today's segmented media landscape, those interactions matter more than ever.
Emery Songer’s Viral Video Captures the Heart of News/Talk Radio
If you have been given the microphone on a news/talk station, there are many very cool things about it. Emery's introspective musings are a reminder of the gift that you have as a host.