Peter Thiele

163 POSTS
Peter Thiele is a weekly news/talk radio columnist for Barrett Media, and an experienced news/talk radio programmer. He currently serves as News/Talk Format Captain for Zimmer Communications. Prior to joining Zimmer, Peter held programming positions in New York City, San Francisco, Des Moines, Little Rock, Greenville, Hunstville, and Joplin. Peter has also worked as a host, account executive and producer in Minneapolis, and San Antonio. He can be found on Twitter at @PeterThiele.

How to Build a News/Talk Radio Brand That Actually Means Something

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Considering that there are millions of distractions, what is your unique market position? I will give you a hint: Your unique market position should center on your opinions and observations.

The One Habit That’s Made Me a Better Radio Program Director

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Most people are myopic. They are only focused on what is in front of them. It is a tough concept to teach and even harder to understand.

Google Search Data Doesn’t Lie: Here’s What the News/Talk Radio Audience Really Wants

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I am telling you that being the one-stop information shop is not a winning strategy for your show. It is about your opinion and observations.

News/Talk Radio Has a Blind Spot and It’s Costing You Listeners

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There is more to life than the news cycle, the president's latest social media post, those rascally Democrats, and other frequent topics.

Stop Blaming Cumulus Media — Wall Street Made This Mess

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The future of radio is in our hands. We didn't create this predicament, but we do have the opportunity to build that future.
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Why TikTok Followers Don’t Equal Radio Talent

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"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

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"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

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"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

A.I. in Radio: Where Is the Uncrossable Line?

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"A.I. does not live in local markets, play games at your remotes, connect with listeners, or comprehend what culture you have built inside your cluster."