Peter Thiele

168 POSTS

Peter Thiele is a weekly news/talk radio columnist for Barrett Media, and an experienced news/talk radio programmer. He currently serves as News/Talk Format Captain for Zimmer Communications. Prior to joining Zimmer, Peter held programming positions in New York City, San Francisco, Des Moines, Little Rock, Greenville, Hunstville, and Joplin. Peter has also worked as a host, account executive and producer in Minneapolis, and San Antonio. He can be found on Twitter at @PeterThiele.

How News/Talk Radio Imaging Can Fix the Format’s Cume Crisis

Columns

Peter Thiele - May 12, 2026

The more people listening, the better. Without strong cume, our shows and stations are built upon time spent listening.

News/Talk Radio and the On-Demand Problem No One Has Solved Yet

Columns

Peter Thiele - May 5, 2026

One of the issues with that is the news cycle is moving so fast that an on-demand show from three hours ago may be obsolete. I think that is a challenge we have not fully adjusted to.

What Fox News, CNN, and Newsmax Can Teach News/Talk Radio About Guest Booking

Columns

Peter Thiele - April 28, 2026

Treat every moment on your station or show as a precious commodity.

How to Refresh Your Morning Show Before Management Does It for You

Columns

Peter Thiele - April 21, 2026

I hate to hit you with this truth bomb: we are all replaceable. It is show business.

Why News/Talk Radio Is Shrinking — and How to Fix It

Columns

Peter Thiele - April 14, 2026

Hey, news/talk — if your focus is on pleasing the people who have been there since the ’90s, you will always be shrinking.

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Peter Thiele

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