Peter Thiele

177 POSTS
Peter Thiele is a weekly news/talk radio columnist for Barrett Media, and an experienced news/talk radio programmer. He currently serves as News/Talk Format Captain for Zimmer Communications. Prior to joining Zimmer, Peter held programming positions in New York City, San Francisco, Des Moines, Little Rock, Greenville, Hunstville, and Joplin. Peter has also worked as a host, account executive and producer in Minneapolis, and San Antonio. He can be found on Twitter at @PeterThiele.

News/Talk Radio Burnout: When It’s Time to Walk Away

Columns Peter Thiele Peter Thiele -
How do you reconnect with that first moment of love? If that love has changed, is it time to walk away on your own terms and divorce the industry?

How Storytelling By News/Talk Radio Hosts Can Transform Endorsement Spots

Columns Peter Thiele Peter Thiele -
The news/talk host endorsement is the most impactful of any piece of advertising that can be sold in any form of media. If your team has not sold out your endorsements, you need to be an active participant in making sure that the spots are booked.

After the iHeartMedia Layoffs: Here’s What to Do Next Whether You Want to Stay in Radio

Columns Peter Thiele Peter Thiele -
Don't be discouraged — take this on. If you work for one of the companies that have been struggling with debt, start making your plan for what is next today. Protect yourself.

Why News/Talk Radio Hosts Should Care More About Nielsen Than Instagram Likes

Columns Peter Thiele Peter Thiele -
Significance for many is based on comments, likes and shares. In news/talk radio, we are measured by revenue and ratings. Our feedback is not necessarily immediate.

Radio Stations for Sale: How Profitability Is Reshaping Small Markets

Columns Peter Thiele Peter Thiele -
Tradition is nice, but it is not necessarily embraced by advertisers or listeners.
1...345...36Page 4 of 36

Breaking

Michael Kay Defends Pat McAfee From Critics Saying He’s “Thin Skinned”

Sports 0
"People might not like the way he does his job, which happens to be unbelievably successful. Who in our business has had the success that this guy's had?"

SummitMedia Names Matt ‘Brodie’ Lesley Brand Manager Over Entire Knoxville Cluster

Music 0
In Knoxville, he'll oversee programming for Classic Rock 93.1, 100.3 The Wolf, Star 102.1, and Hot 104.5.

SiriusXM WWE Radio Listenership Up 20% From Launch Of Re-Branded Pro Wrestling Nation 24/7

Sports 0
"Listening to WWE Radio has grown nearly 20% since its July launch and rebrand. While monthly active sports listeners increased 4% year over year across our connected car and streaming platforms."

Ernie Johnson Explains The Timing Of His Inside the NBA Retirement Announcement

Sports 0
"I actually kind of got tired of people asking me if I was going to keep doing the show."