How to Build a News/Talk Radio Brand That Actually Means Something
Considering that there are millions of distractions, what is your unique market position? I will give you a hint: Your unique market position should center on your opinions and observations.
The One Habit That’s Made Me a Better Radio Program Director
Most people are myopic. They are only focused on what is in front of them. It is a tough concept to teach and even harder to understand.
Google Search Data Doesn’t Lie: Here’s What the News/Talk Radio Audience Really Wants
I am telling you that being the one-stop information shop is not a winning strategy for your show. It is about your opinion and observations.
News/Talk Radio Has a Blind Spot and It’s Costing You Listeners
There is more to life than the news cycle, the president's latest social media post, those rascally Democrats, and other frequent topics.
Stop Blaming Cumulus Media — Wall Street Made This Mess
The future of radio is in our hands. We didn't create this predicament, but we do have the opportunity to build that future.