Peter Thiele

174 POSTS
Peter Thiele is a weekly news/talk radio columnist for Barrett Media, and an experienced news/talk radio programmer. He currently serves as News/Talk Format Captain for Zimmer Communications. Prior to joining Zimmer, Peter held programming positions in New York City, San Francisco, Des Moines, Little Rock, Greenville, Hunstville, and Joplin. Peter has also worked as a host, account executive and producer in Minneapolis, and San Antonio. He can be found on Twitter at @PeterThiele.

Why Unpredictability Is News/Talk Radio’s Most Underrated Weapon

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There are hosts whose next sentence I can predict without hesitation. That is certainly problematic. The unexpected is essential for your show.

How News/Talk Radio Imaging Can Fix the Format’s Cume Crisis

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The more people listening, the better. Without strong cume, our shows and stations are built upon time spent listening.

News/Talk Radio and the On-Demand Problem No One Has Solved Yet

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One of the issues with that is the news cycle is moving so fast that an on-demand show from three hours ago may be obsolete. I think that is a challenge we have not fully adjusted to.

What Fox News, CNN, and Newsmax Can Teach News/Talk Radio About Guest Booking

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Treat every moment on your station or show as a precious commodity.

How to Refresh Your Morning Show Before Management Does It for You

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I hate to hit you with this truth bomb: we are all replaceable. It is show business.
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Breaking

Fox & Friends Hosts Light Empire State Building During Fox News 30th Anniversary Celebration

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"Fox continues to evolve, continues to get better, continues to respond to the audience. Every day we're thankful."

Dianna Russini Reportedly Hiring Crisis Publicist Ahead Of Potential Sports Media Return

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"Russini resigned from The Athletic in April amid controversy over her relationship with Patriots head coach Mike Vrabel."

Katie Zacharia, Former Fox News and Newsmax Commentator, Named White House Press Secretary

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Zacharia’s appointment continues Trump’s practice of choosing communicators with experience in conservative media and administration messaging.

Gracie Awards Open Nominations for 2027 Ceremony

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"We look forward to honoring the content that moved audiences in 2026 and continuing the Gracies’ long-standing investment in the people who will shape what comes next.”