Peter Thiele

160 POSTS
Peter Thiele is a weekly news/talk radio columnist for Barrett Media, and an experienced news/talk radio programmer. He currently serves as News/Talk Format Captain for Zimmer Communications. Prior to joining Zimmer, Peter held programming positions in New York City, San Francisco, Des Moines, Little Rock, Greenville, Hunstville, and Joplin. Peter has also worked as a host, account executive and producer in Minneapolis, and San Antonio. He can be found on Twitter at @PeterThiele.

Why News/Talk Radio Hosts and PDs Can’t Afford to Ignore How Listeners Actually Live

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We all fantasize that our audience is totally glued into every moment on the radio. I wish that was true. It isn’t.

In an AI-Driven World, Talk Radio May Be the Last Human Connection

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Radio is people. The more human the format, the happier the audience is.

Why Finding the Next Great Radio Host Has Become a Challenge

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How do you develop a new host who has either limited radio experience or is transitioning from another format? You need to allow them to try things out.

The 3 Things Talk Radio Hosts Need to Master to Be Successful

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Give reasons to keep listening. Storytelling is part of a listener-focused experience.

In Modern Talk Radio, Your Look Has to Match Your Voice

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You need to dress the role. You need to have a certain look that is recognizable. Being the radio guy or gal who thinks homeless chic is a great look — it is not.
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Attention Spans Are 40 Seconds. What Does That Mean for Radio?

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"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

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"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

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"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

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"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."