Dr. Ed Cohen

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One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

Audacy Executive Bonuses Come at Inopportune Time

Columns Dr. Ed Cohen Dr. Ed Cohen -
Other radio companies may have offered similar bonus schemes in the past, but Audacy’s recent action caught my attention.

An Occasion to Talk About Radio Ratings Occasions

Columns Dr. Ed Cohen Dr. Ed Cohen -
I don’t want to contradict what many programmers and consultants have been doing for the last 15 years or so, but consider that much of your audience may be listening longer than you think.

In Radio Ratings, The Weighting is the Hardest Part

Columns Dr. Ed Cohen Dr. Ed Cohen -
Weighting is done because the rating services want to reflect the population. The weighting variables should have a direct correlation with what is being measured.

Reasons to Love the PPM Analysis Tool

Columns Dr. Ed Cohen Dr. Ed Cohen -
It’s not the easiest piece of software to use, but when it comes to tearing apart PPM data, nothing beats it.

It’s Time for a Ratings Joint Industry Committee

Columns Dr. Ed Cohen Dr. Ed Cohen -
As I’ve said to colleagues in the industry, Nielsen sees radio as a cash register. 
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Is Disney+ the First Step Toward a Super Bowl Paywall

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"The Super Bowl is still free. Enjoy it while you can. Someday, the most expensive part of your Super Bowl party might not be the beer, the wings or the ridiculous price of guacamole."

Why College GameDay Is a Blueprint for News/Talk Radio Success

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It’s about belonging. Viewers feel like they’re part of something bigger than themselves. The best News/Talk stations create that same feeling. They become a gathering place for listeners who share common interests, concerns, passions and experiences.

How KUTX Turned Connection Into Ratings Success in Austin

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“People will say, ‘I don't like that one song you're playing,’ but they don't leave because they want to know what's coming up next.”

Miller Night Football Reveals the Chaos Behind Dennis Miller’s Monday Night Football Run

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"Dennis Miller did not become a great football broadcaster. What he did do was briefly bring back the luster of Monday Night Football in all its brilliant glory."