Dr. Ed Cohen

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One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

Why Radio Cume Matters

Columns Dr. Ed Cohen Dr. Ed Cohen -
Think of cume as people sampling your content. They know who you are and maybe they don’t spend as much time with your station or show as you’d like, but they’re still showing up.

Welcome To Your Research Class

Columns Dr. Ed Cohen Dr. Ed Cohen -
"I’ve been in this unique end of the business for so many years and if there is one thing I’m certain of, it’s that most people in the media have no idea of how audience measurement actually works."
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Breaking

World Cup Lessons Every Radio Program Director Must Hear

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As we look back at the holiday weekend, the...

David Roberts Reflects on Retirement, Diversity, and the Future of ESPN

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"Working at ESPN, you’re working with arguably the best people in the industry. Because of that, a great deal of our goals were accomplished through collective effort and teamwork. It’s nice to sit back and reflect on the things we accomplished as a team together."

Tanner of KFBW Portland Proves Adapt or Die Works

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If you spend five minutes talking to Tanner, the...

Why Jesse Kelly Refuses to Take Live Callers During His Premiere Networks Show

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"I was a radio listener a long time before I did it. The second it was, 'Let's go to the phones,' I couldn't change the channel fast enough. So I just don't do it."