AM Radio Still Has Challenges Despite Ford’s Reversal
An AM tuner in every car is good, but a new law won’t fix the underlying problems.
Nielsen Will Face Many Questions With Major Methodology Changes
Let’s consider the potential reasons for differences in results between the paper diary and an online version.
Is The Radio Diary Dead?
Recent trade press articles disclosed that the paper version of the Nielsen Audio radio diary is to be killed off in the relatively near...
Why Radio Cume Matters
Think of cume as people sampling your content. They know who you are and maybe they don’t spend as much time with your station or show as you’d like, but they’re still showing up.
Welcome To Your Research Class
"I’ve been in this unique end of the business for so many years and if there is one thing I’m certain of, it’s that most people in the media have no idea of how audience measurement actually works."