Ratings Give You Nothing to Fear Except 3rd Grade Math
If you’re uncomfortable with ratings, I’m here to tell you that it’s really not hard. For years, I’ve said if you can add, subtract, multiply, and divide, you’re good.
Should Nielsen Have A Point of View?
If Nielsen is suggesting particular content, can we count on Nielsen to be neutral in terms of their data collection procedures?
In Nielsen Surveys, One Word Can Make All The Difference
There are so many ways to screw up survey questions (and I’ve made my share of mistakes in the past), but let’s start by focusing on one word: “and”.
What is a Radio Quarter Hour?
This column will attempt to demystify (or perhaps mystify) the term for radio people because it can be defined in a few different ways.
AM Radio Still Has Challenges Despite Ford’s Reversal
An AM tuner in every car is good, but a new law won’t fix the underlying problems.