Dr. Ed Cohen

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One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

One Simple Fix Can Improve Your Nielsen Ratings

Columns Dr. Ed Cohen Dr. Ed Cohen -
I can’t endorse this exercise strongly enough, especially for spoken word formats.

What Will The Next Big Radio Study Reveal and Who Will Pay For It?

Columns Dr. Ed Cohen Dr. Ed Cohen -
What do you think would make a great study to help the radio industry better understand where the audience is headed and what to do about it?

The Monthly Secret Behind PPM Ratings

Columns Dr. Ed Cohen Dr. Ed Cohen -
The best way to think about PPM is that a monthly is an average of 28 one-day surveys.

Audacy Executive Bonuses Come at Inopportune Time

Columns Dr. Ed Cohen Dr. Ed Cohen -
Other radio companies may have offered similar bonus schemes in the past, but Audacy’s recent action caught my attention.

An Occasion to Talk About Radio Ratings Occasions

Columns Dr. Ed Cohen Dr. Ed Cohen -
I don’t want to contradict what many programmers and consultants have been doing for the last 15 years or so, but consider that much of your audience may be listening longer than you think.
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Breaking

Why Connell McShane Believes NewsNation’s Election Night Coverage Is Like Political NFL RedZone

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“So on an election night, the election is the [sport]: who’s winning and why? How did we get to this point, or who said what about whom before we got to this point?”

How a Used Range Rover Made Paul Anderson Radio’s Agent

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"Talent don't need to be coddled...What talent need is an honest partner."

Inside Adam Smith’s Journey From Barstool Sports to 97.5 The Fanatic

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"It was a long recovery. For me and my family's sake, I wasn't even going to tip my toe in the water till I was absolutely ready to come back."

Why Catchphrases Are Not Content: A Radio Veteran’s Warning to Hosts

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The catchphrase is like parsley on your plate at a fine restaurant. It adds a little specialness. The catchphrase should never be the main course.