Dr. Ed Cohen

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One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

In Radio Ratings, The Weighting is the Hardest Part

Columns Dr. Ed Cohen Dr. Ed Cohen -
Weighting is done because the rating services want to reflect the population. The weighting variables should have a direct correlation with what is being measured.

Reasons to Love the PPM Analysis Tool

Columns Dr. Ed Cohen Dr. Ed Cohen -
It’s not the easiest piece of software to use, but when it comes to tearing apart PPM data, nothing beats it.

It’s Time for a Ratings Joint Industry Committee

Columns Dr. Ed Cohen Dr. Ed Cohen -
As I’ve said to colleagues in the industry, Nielsen sees radio as a cash register. 

Ratings Give You Nothing to Fear Except 3rd Grade Math

Columns Dr. Ed Cohen Dr. Ed Cohen -
If you’re uncomfortable with ratings, I’m here to tell you that it’s really not hard. For years, I’ve said if you can add, subtract, multiply, and divide, you’re good. 

Should Nielsen Have A Point of View?

Columns Dr. Ed Cohen Dr. Ed Cohen -
If Nielsen is suggesting particular content, can we count on Nielsen to be neutral in terms of their data collection procedures? 
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