Dr. Ed Cohen

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One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

Money is No Longer the Driving Force for Marketers

Columns Dr. Ed Cohen Dr. Ed Cohen -
I subscribe to probably too many publications, but if I had to cut back to just a couple, The Wall Street Journal would be...

How to Get Nielsen Credit for Streaming and Social Media Videos

Columns Dr. Ed Cohen Dr. Ed Cohen -
The technical aspects aren’t always easy.

With Nielsen, Is There Life After 54?

Columns Dr. Ed Cohen Dr. Ed Cohen -
If the industry truly believes that Nielsen should offer more demos, it’s time to ask the relevant questions and get the answers.

What Do Clay Travis, Mark Levin, and NPR Have in Common?

Columns Dr. Ed Cohen Dr. Ed Cohen -
No other format has this issue at this level of magnitude.

As the Media Landscape Shifts, Should Nielsen Change, Too?

Columns Dr. Ed Cohen Dr. Ed Cohen -
Before radio moves to average minutes and impressions, we need to understand what will happen and that not all impressions are equal.
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Is Disney+ the First Step Toward a Super Bowl Paywall

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"The Super Bowl is still free. Enjoy it while you can. Someday, the most expensive part of your Super Bowl party might not be the beer, the wings or the ridiculous price of guacamole."

Why College GameDay Is a Blueprint for News/Talk Radio Success

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It’s about belonging. Viewers feel like they’re part of something bigger than themselves. The best News/Talk stations create that same feeling. They become a gathering place for listeners who share common interests, concerns, passions and experiences.

How KUTX Turned Connection Into Ratings Success in Austin

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“People will say, ‘I don't like that one song you're playing,’ but they don't leave because they want to know what's coming up next.”

Miller Night Football Reveals the Chaos Behind Dennis Miller’s Monday Night Football Run

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"Dennis Miller did not become a great football broadcaster. What he did do was briefly bring back the luster of Monday Night Football in all its brilliant glory."