Dr. Ed Cohen

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One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

With Nielsen, Are You Better Off Than You Were 10 Years Ago?

Columns Dr. Ed Cohen Dr. Ed Cohen -
Certainly, the radio industry has changed quite a bit in the last ten years. I’ll offer some thoughts and it’s a question you may want to ponder as well.

How to List Your Station With Nielsen for Maximum Ratings Results

Columns Dr. Ed Cohen Dr. Ed Cohen -
This is an easy task that won’t require very much of your valuable time. Assuming you’re not planning to change a format, this is a “set it and forget it” task.

One Simple Fix Can Improve Your Nielsen Ratings

Columns Dr. Ed Cohen Dr. Ed Cohen -
I can’t endorse this exercise strongly enough, especially for spoken word formats.

What Will The Next Big Radio Study Reveal and Who Will Pay For It?

Columns Dr. Ed Cohen Dr. Ed Cohen -
What do you think would make a great study to help the radio industry better understand where the audience is headed and what to do about it?

The Monthly Secret Behind PPM Ratings

Columns Dr. Ed Cohen Dr. Ed Cohen -
The best way to think about PPM is that a monthly is an average of 28 one-day surveys.
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