Dr. Ed Cohen

160 POSTS
One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

The Monthly Secret Behind PPM Ratings

Columns Dr. Ed Cohen Dr. Ed Cohen -
The best way to think about PPM is that a monthly is an average of 28 one-day surveys.

Audacy Executive Bonuses Come at Inopportune Time

Columns Dr. Ed Cohen Dr. Ed Cohen -
Other radio companies may have offered similar bonus schemes in the past, but Audacy’s recent action caught my attention.

An Occasion to Talk About Radio Ratings Occasions

Columns Dr. Ed Cohen Dr. Ed Cohen -
I don’t want to contradict what many programmers and consultants have been doing for the last 15 years or so, but consider that much of your audience may be listening longer than you think.

In Radio Ratings, The Weighting is the Hardest Part

Columns Dr. Ed Cohen Dr. Ed Cohen -
Weighting is done because the rating services want to reflect the population. The weighting variables should have a direct correlation with what is being measured.

Reasons to Love the PPM Analysis Tool

Columns Dr. Ed Cohen Dr. Ed Cohen -
It’s not the easiest piece of software to use, but when it comes to tearing apart PPM data, nothing beats it.
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