Dr. Ed Cohen

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One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

Is There a Mainstream Media Bias or Is It Actually Fake News?

Columns Dr. Ed Cohen Dr. Ed Cohen -
Where this gets more interesting is the change since 2017.

ESPN Doesn’t Eat Their Own Dog Food

Columns Dr. Ed Cohen Dr. Ed Cohen -
As a consumer, can’t I be offered something better?  And for the advertiser, is showing me the same spot or even multiple executions 10-15 times over a few hours the best use of advertising dollars?

An Unofficial Radio Study Through the Eyes of Gen Z

Columns Dr. Ed Cohen Dr. Ed Cohen -
We really need to step up if we’re going to have another generation of radio listeners, regardless of the distribution system.

How News/Talk Radio Can Combat the All-Christmas Surge

Columns Dr. Ed Cohen Dr. Ed Cohen -
While you may not be able to fight the all-Christmas station in your market with music, you can understand the dynamics better with the information you have in-house. 

Finding the PPM Meter in the Haystack

Columns Dr. Ed Cohen Dr. Ed Cohen -
How many competitive radio stations are in your market? That leaves only a few heavy meters for each station.
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Why Connell McShane Believes NewsNation’s Election Night Coverage Is Like Political NFL RedZone

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“So on an election night, the election is the [sport]: who’s winning and why? How did we get to this point, or who said what about whom before we got to this point?”

How a Used Range Rover Made Paul Anderson Radio’s Agent

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"Talent don't need to be coddled...What talent need is an honest partner."

Inside Adam Smith’s Journey From Barstool Sports to 97.5 The Fanatic

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"It was a long recovery. For me and my family's sake, I wasn't even going to tip my toe in the water till I was absolutely ready to come back."

Why Catchphrases Are Not Content: A Radio Veteran’s Warning to Hosts

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The catchphrase is like parsley on your plate at a fine restaurant. It adds a little specialness. The catchphrase should never be the main course.