Dr. Ed Cohen

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One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

One Simple Fix Can Improve Your Nielsen Ratings

Columns Dr. Ed Cohen Dr. Ed Cohen -
I can’t endorse this exercise strongly enough, especially for spoken word formats.

What Will The Next Big Radio Study Reveal and Who Will Pay For It?

Columns Dr. Ed Cohen Dr. Ed Cohen -
What do you think would make a great study to help the radio industry better understand where the audience is headed and what to do about it?

The Monthly Secret Behind PPM Ratings

Columns Dr. Ed Cohen Dr. Ed Cohen -
The best way to think about PPM is that a monthly is an average of 28 one-day surveys.

Audacy Executive Bonuses Come at Inopportune Time

Columns Dr. Ed Cohen Dr. Ed Cohen -
Other radio companies may have offered similar bonus schemes in the past, but Audacy’s recent action caught my attention.

An Occasion to Talk About Radio Ratings Occasions

Columns Dr. Ed Cohen Dr. Ed Cohen -
I don’t want to contradict what many programmers and consultants have been doing for the last 15 years or so, but consider that much of your audience may be listening longer than you think.
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Breaking

Assault Charges Against Mike Missanelli Dropped By Pennsylvania DA

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“After reviewing additional information, the office made the determination that it would withdraw the charges. In every case, we are always continuing to investigate after charges are filed.”

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Eric Cain is headed to afternoon drive on 99.1...

ESPN SVP John Lasker to Retire After 27 Years

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"John has been at the forefront of nearly every major iteration and evolution of our streaming business, shaping how fans access and experience ESPN content in the digital age."

Devan Kaney Joins FOX 32 in Chicago Following Philadelphia Eagles Radio Exit

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Kaney quickly found a prominent television opportunity after an unexpected exit from Philadelphia.