Dr. Ed Cohen

164 POSTS
One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

Money is No Longer the Driving Force for Marketers

Columns Dr. Ed Cohen Dr. Ed Cohen -
I subscribe to probably too many publications, but if I had to cut back to just a couple, The Wall Street Journal would be...

How to Get Nielsen Credit for Streaming and Social Media Videos

Columns Dr. Ed Cohen Dr. Ed Cohen -
The technical aspects aren’t always easy.

With Nielsen, Is There Life After 54?

Columns Dr. Ed Cohen Dr. Ed Cohen -
If the industry truly believes that Nielsen should offer more demos, it’s time to ask the relevant questions and get the answers.

What Do Clay Travis, Mark Levin, and NPR Have in Common?

Columns Dr. Ed Cohen Dr. Ed Cohen -
No other format has this issue at this level of magnitude.

As the Media Landscape Shifts, Should Nielsen Change, Too?

Columns Dr. Ed Cohen Dr. Ed Cohen -
Before radio moves to average minutes and impressions, we need to understand what will happen and that not all impressions are equal.
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Breaking

Jacques Doucet, Voice Of The Montreal Expos, Dies At 86

Sports 0
"He was certainly a giant, and his loss is immense."

FOX Sports Unveils College Football Broadcast Teams For 2026 Season

Sports 0
"FOX Sports looks to continue on the momentum from the FIFA World Cup was an exciting year of action beginning week one with the defending national champion Indiana Hoosiers."

Bob Stilson Retires From The Breeze Buffalo Mornings

Music 1
"Stilson's exit marks another chapter closing for local Buffalo radio."

Family of 93 WIBC’s Matt Bair Releases Statement Following Unexpected Death

News 0
"His death was accidental, and we do believe at this time that alcohol was a contributing factor."