Dr. Ed Cohen

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One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

How News/Talk Radio Can Combat the All-Christmas Surge

Columns Dr. Ed Cohen Dr. Ed Cohen -
While you may not be able to fight the all-Christmas station in your market with music, you can understand the dynamics better with the information you have in-house. 

Finding the PPM Meter in the Haystack

Columns Dr. Ed Cohen Dr. Ed Cohen -
How many competitive radio stations are in your market? That leaves only a few heavy meters for each station.

Nielsen DDI Measurement Metric is a Ruse

Columns Dr. Ed Cohen Dr. Ed Cohen -
This column will explain what it is and further, why it may be the most useless metric in radio audience measurement.

Does Radio Have a Plan to Reach Gen Z?

Columns Dr. Ed Cohen Dr. Ed Cohen -
Like any other demographic group, Gen Z is not monolithic, but how would you appeal to a reasonably sized chunk of the demo?  How would you create buzz?

Do Nielsen Survey Response Rates Still Matter?

Columns Dr. Ed Cohen Dr. Ed Cohen -
Response rates are at record lows. Very few surveys use random sampling at this point although Nielsen still does.
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Is Disney+ the First Step Toward a Super Bowl Paywall

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"The Super Bowl is still free. Enjoy it while you can. Someday, the most expensive part of your Super Bowl party might not be the beer, the wings or the ridiculous price of guacamole."

Why College GameDay Is a Blueprint for News/Talk Radio Success

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It’s about belonging. Viewers feel like they’re part of something bigger than themselves. The best News/Talk stations create that same feeling. They become a gathering place for listeners who share common interests, concerns, passions and experiences.

How KUTX Turned Connection Into Ratings Success in Austin

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“People will say, ‘I don't like that one song you're playing,’ but they don't leave because they want to know what's coming up next.”

Miller Night Football Reveals the Chaos Behind Dennis Miller’s Monday Night Football Run

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"Dennis Miller did not become a great football broadcaster. What he did do was briefly bring back the luster of Monday Night Football in all its brilliant glory."