As the Media Landscape Shifts, Should Nielsen Change, Too?
Before radio moves to average minutes and impressions, we need to understand what will happen and that not all impressions are equal.
With Nielsen, Are You Better Off Than You Were 10 Years Ago?
Certainly, the radio industry has changed quite a bit in the last ten years. I’ll offer some thoughts and it’s a question you may want to ponder as well.
How to List Your Station With Nielsen for Maximum Ratings Results
This is an easy task that won’t require very much of your valuable time. Assuming you’re not planning to change a format, this is a “set it and forget it” task.
One Simple Fix Can Improve Your Nielsen Ratings
I can’t endorse this exercise strongly enough, especially for spoken word formats.
What Will The Next Big Radio Study Reveal and Who Will Pay For It?
What do you think would make a great study to help the radio industry better understand where the audience is headed and what to do about it?