Dr. Ed Cohen

166 POSTS
One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

Does Radio Have a Plan to Reach Gen Z?

Like any other demographic group, Gen Z is not monolithic, but how would you appeal to a reasonably sized chunk of the demo?  How would you create buzz?

Do Nielsen Survey Response Rates Still Matter?

Response rates are at record lows. Very few surveys use random sampling at this point although Nielsen still does.

Money is No Longer the Driving Force for Marketers

I subscribe to probably too many publications, but if I had to cut back to just a couple, The Wall Street Journal would be...

How to Get Nielsen Credit for Streaming and Social Media Videos

The technical aspects aren’t always easy.

With Nielsen, Is There Life After 54?

If the industry truly believes that Nielsen should offer more demos, it’s time to ask the relevant questions and get the answers.

Breaking

Evan Roberts Suggests Howie Rose’s Final Call Be Opening Day 2027 if Sunday Has Weather Delays

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CBS News is expanding The Takeout with Major Garrett...

SubmitHub Bans AI Music From Its Promotion Services

"We want to build a platform that actually helps people promote real music."

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"Overall Sunday audience share jumped 60% on average. Pre-game listening rose 111% heading into kickoff, and post-game audiences grew 152%."