Dr. Ed Cohen

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One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

Do Nielsen Survey Response Rates Still Matter?

Columns Dr. Ed Cohen Dr. Ed Cohen -
Response rates are at record lows. Very few surveys use random sampling at this point although Nielsen still does.

Money is No Longer the Driving Force for Marketers

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I subscribe to probably too many publications, but if I had to cut back to just a couple, The Wall Street Journal would be...

How to Get Nielsen Credit for Streaming and Social Media Videos

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The technical aspects aren’t always easy.

With Nielsen, Is There Life After 54?

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If the industry truly believes that Nielsen should offer more demos, it’s time to ask the relevant questions and get the answers.

What Do Clay Travis, Mark Levin, and NPR Have in Common?

Columns Dr. Ed Cohen Dr. Ed Cohen -
No other format has this issue at this level of magnitude.
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"One of the most dynamic, respected, and effective executives in the music business."

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"This wasn’t an easy decision.”

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