Dr. Ed Cohen

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One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

How Nielsen is Still Hindered By A More Than 30-Year-Old Federal Law

Columns Dr. Ed Cohen Dr. Ed Cohen -
Response rates matter, but low response rates are not an indictment of Nielsen. Even the US Census Bureau has trouble with response rates.

Is It Time For Radio to Back A Nielsen Competitor?

Columns Dr. Ed Cohen Dr. Ed Cohen -
The TV/video industry has seen a number of Nielsen-wannabe competitors enter the fray and the industry has not only taken notice, but it’s also taken action as well.

How Nielsen Defines ‘Hispanic’

Columns Dr. Ed Cohen Dr. Ed Cohen -
Keep in mind that Hispanic is not a race, but an ethnicity. Good survey practice requires that race and ethnicity questions be kept separate, and Nielsen does that.

How Radio Became a Hot Topic for The Financial Times

Columns Dr. Ed Cohen Dr. Ed Cohen -
Since Jack Benny and Bob Hope moved to television and Milton Berle and Sid Caesar were on top of the Nielsen TV ratings, radio has had to accept a “more humble slot in the media landscape”. 

How to Use Underutilized Nielsen Data to Your Advantage

Columns Dr. Ed Cohen Dr. Ed Cohen -
Take a little time, at least once a year, to better understand who lives in your market, and how you make this work to your advantage. 
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Breaking

Paul Finebaum: Nick Saban Had College GameDay Job Waiting for a Decade

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"I was thinking right then, this guy might be walking out. He has just had enough. He would never admit to that now, and nobody would confirm it."

Ernie Johnson Is Irreplaceable, but Inside the NBA Could Have a Future On ESPN

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"ESPN has an opportunity to use this moment not to preserve something that can never be replicated, but to build something that feels authentic to the next generation of basketball fans."

Why Connell McShane Believes NewsNation’s Election Night Coverage Is Like Political NFL RedZone

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“So on an election night, the election is the [sport]: who’s winning and why? How did we get to this point, or who said what about whom before we got to this point?”

How a Used Range Rover Made Paul Anderson Radio’s Agent

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"Talent don't need to be coddled...What talent need is an honest partner."