How News/Talk Radio Can Combat the All-Christmas Surge
While you may not be able to fight the all-Christmas station in your market with music, you can understand the dynamics better with the information you have in-house.
Finding the PPM Meter in the Haystack
How many competitive radio stations are in your market? That leaves only a few heavy meters for each station.
Nielsen DDI Measurement Metric is a Ruse
This column will explain what it is and further, why it may be the most useless metric in radio audience measurement.
Does Radio Have a Plan to Reach Gen Z?
Like any other demographic group, Gen Z is not monolithic, but how would you appeal to a reasonably sized chunk of the demo? How would you create buzz?
Do Nielsen Survey Response Rates Still Matter?
Response rates are at record lows. Very few surveys use random sampling at this point although Nielsen still does.