Dr. Ed Cohen

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One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

How Radio Became a Hot Topic for The Financial Times

Columns Dr. Ed Cohen Dr. Ed Cohen -
Since Jack Benny and Bob Hope moved to television and Milton Berle and Sid Caesar were on top of the Nielsen TV ratings, radio has had to accept a “more humble slot in the media landscape”. 

How to Use Underutilized Nielsen Data to Your Advantage

Columns Dr. Ed Cohen Dr. Ed Cohen -
Take a little time, at least once a year, to better understand who lives in your market, and how you make this work to your advantage. 

Is There a Mainstream Media Bias or Is It Actually Fake News?

Columns Dr. Ed Cohen Dr. Ed Cohen -
Where this gets more interesting is the change since 2017.

ESPN Doesn’t Eat Their Own Dog Food

Columns Dr. Ed Cohen Dr. Ed Cohen -
As a consumer, can’t I be offered something better?  And for the advertiser, is showing me the same spot or even multiple executions 10-15 times over a few hours the best use of advertising dollars?

An Unofficial Radio Study Through the Eyes of Gen Z

Columns Dr. Ed Cohen Dr. Ed Cohen -
We really need to step up if we’re going to have another generation of radio listeners, regardless of the distribution system.
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Is Disney+ the First Step Toward a Super Bowl Paywall

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"The Super Bowl is still free. Enjoy it while you can. Someday, the most expensive part of your Super Bowl party might not be the beer, the wings or the ridiculous price of guacamole."

Why College GameDay Is a Blueprint for News/Talk Radio Success

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It’s about belonging. Viewers feel like they’re part of something bigger than themselves. The best News/Talk stations create that same feeling. They become a gathering place for listeners who share common interests, concerns, passions and experiences.

How KUTX Turned Connection Into Ratings Success in Austin

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“People will say, ‘I don't like that one song you're playing,’ but they don't leave because they want to know what's coming up next.”

Miller Night Football Reveals the Chaos Behind Dennis Miller’s Monday Night Football Run

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"Dennis Miller did not become a great football broadcaster. What he did do was briefly bring back the luster of Monday Night Football in all its brilliant glory."