Dr. Ed Cohen

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One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

Is It Time For Radio to Back A Nielsen Competitor?

Columns Dr. Ed Cohen Dr. Ed Cohen -
The TV/video industry has seen a number of Nielsen-wannabe competitors enter the fray and the industry has not only taken notice, but it’s also taken action as well.

How Nielsen Defines ‘Hispanic’

Columns Dr. Ed Cohen Dr. Ed Cohen -
Keep in mind that Hispanic is not a race, but an ethnicity. Good survey practice requires that race and ethnicity questions be kept separate, and Nielsen does that.

How Radio Became a Hot Topic for The Financial Times

Columns Dr. Ed Cohen Dr. Ed Cohen -
Since Jack Benny and Bob Hope moved to television and Milton Berle and Sid Caesar were on top of the Nielsen TV ratings, radio has had to accept a “more humble slot in the media landscape”. 

How to Use Underutilized Nielsen Data to Your Advantage

Columns Dr. Ed Cohen Dr. Ed Cohen -
Take a little time, at least once a year, to better understand who lives in your market, and how you make this work to your advantage. 

Is There a Mainstream Media Bias or Is It Actually Fake News?

Columns Dr. Ed Cohen Dr. Ed Cohen -
Where this gets more interesting is the change since 2017.
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Breaking

Evan Roberts Suggests Howie Rose’s Final Call Be Opening Day 2027 if Sunday Has Weather Delays

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"You'll get plenty of more opening days. Let Howie and Keith Raad finish it the right way with 40,000 people, with optimism, hope, and then Howie can drop the mic and say I'm out."

Major Garrett’s CBS News Podcast ‘The Takeout’ Adds New Election Segments with VoteHub Partnership

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CBS News is expanding The Takeout with Major Garrett...

SubmitHub Bans AI Music From Its Promotion Services

Music 0
"We want to build a platform that actually helps people promote real music."

Xperi Data Shows Radio Listenership More Than Doubled On NFL’s Opening Sunday

Sports 0
"Overall Sunday audience share jumped 60% on average. Pre-game listening rose 111% heading into kickoff, and post-game audiences grew 152%."