Dr. Ed Cohen

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One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

Nielsen DDI Measurement Metric is a Ruse

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This column will explain what it is and further, why it may be the most useless metric in radio audience measurement.

Does Radio Have a Plan to Reach Gen Z?

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Like any other demographic group, Gen Z is not monolithic, but how would you appeal to a reasonably sized chunk of the demo?  How would you create buzz?

Do Nielsen Survey Response Rates Still Matter?

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Response rates are at record lows. Very few surveys use random sampling at this point although Nielsen still does.

Money is No Longer the Driving Force for Marketers

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I subscribe to probably too many publications, but if I had to cut back to just a couple, The Wall Street Journal would be...

How to Get Nielsen Credit for Streaming and Social Media Videos

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The technical aspects aren’t always easy.
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Breaking

Former CBS News Radio Anchor Linda Kenyon Joining NPR

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"Happy to report I have landed on my feet. After the demise of CBS Radio and the purge of the entire staff, I have been hired to anchor newscasts at NPR."

Ben Shapiro, Dan Bongino Remain Top 15 in June Podtrac Podcast Rankings

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Several of the featured programs slipped one or more positions from May.

Full Metal Jackie Honors Ozzy Osbourne With Free Radio Special

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July 22 marks one year since Ozzy Osbourne's passing....

Assault Charges Against Mike Missanelli Dropped By Pennsylvania DA

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“After reviewing additional information, the office made the determination that it would withdraw the charges. In every case, we are always continuing to investigate after charges are filed.”