Dr. Ed Cohen

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One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

To Nielsen or Not to Nielsen, That is the Question

Columns Dr. Ed Cohen Dr. Ed Cohen -
The industry needs audience measurement. Call it ratings or whatever you want, we need to understand the composition of our audiences. 

Understanding the Nielsen Control Panel — Part 3

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The CPR can be an incredibly useful tool for PPM markets if you do your best to get the most from it. 

Can Radio Still Garner Enough Interest to Craft a ‘Farm Team’ in 2024?

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Talk to anyone in the industry and ask about young people using broadcast radio, even if they can stream it.  Do we compete well with Spotify, podcasts, and satellite?

Is the Nielsen Paper Diary on Its Death Bed?

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This is a good move considering the growth of these newer audio sources and also gives Nielsen some new sales opportunities, reflecting changes in the business.

CBS Can Thank Taylor Swift and Nielsen’s PPM for Super Bowl Figures

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One of the big questions has been how much audience Taylor Swift added?
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Breaking

SiriusXM Reports Less Than 1% Revenue Decline During 2026’s 3rd Quarter

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“Our third-quarter performance reflects the progress we’re making in building a stronger, more durable SiriusXM."

Clay Travis: I’ve Received the Same Death Threats as Pat McAfee

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"We had security outside of my house for the 2024 election because people were sending mailed death threats to my house, saying they were going to kill me and counting down the days until they could do it."

98.5 The Sports Hub Hosts Blast Celtics Broadcasters Over Jaylen Brown Comments

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"If you are a Boston Celtic, there is no better person to have on your PR team than Brian Scalabrine because he is effectively a PR wing for this organization."

NPR Taps Member Stations for Six-Part “Voter Voices” Midterm Video Series

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Voter Voices grounds our elections reporting on the real-world issues that actually impact people’s everyday lives and brings attention back to the communities too often overlooked in campaign coverage.”