How Nielsen Defines ‘Hispanic’
Keep in mind that Hispanic is not a race, but an ethnicity. Good survey practice requires that race and ethnicity questions be kept separate, and Nielsen does that.
How Radio Became a Hot Topic for The Financial Times
Since Jack Benny and Bob Hope moved to television and Milton Berle and Sid Caesar were on top of the Nielsen TV ratings, radio has had to accept a “more humble slot in the media landscape”.
How to Use Underutilized Nielsen Data to Your Advantage
Take a little time, at least once a year, to better understand who lives in your market, and how you make this work to your advantage.
Is There a Mainstream Media Bias or Is It Actually Fake News?
Where this gets more interesting is the change since 2017.
ESPN Doesn’t Eat Their Own Dog Food
As a consumer, can’t I be offered something better? And for the advertiser, is showing me the same spot or even multiple executions 10-15 times over a few hours the best use of advertising dollars?