Dr. Ed Cohen

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One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

Understanding the Nielsen Control Panel — Part 3

The CPR can be an incredibly useful tool for PPM markets if you do your best to get the most from it. 

Can Radio Still Garner Enough Interest to Craft a ‘Farm Team’ in 2024?

Talk to anyone in the industry and ask about young people using broadcast radio, even if they can stream it.  Do we compete well with Spotify, podcasts, and satellite?

Is the Nielsen Paper Diary on Its Death Bed?

This is a good move considering the growth of these newer audio sources and also gives Nielsen some new sales opportunities, reflecting changes in the business.

CBS Can Thank Taylor Swift and Nielsen’s PPM for Super Bowl Figures

One of the big questions has been how much audience Taylor Swift added?

How Nielsen is Still Hindered By A More Than 30-Year-Old Federal Law

Response rates matter, but low response rates are not an indictment of Nielsen. Even the US Census Bureau has trouble with response rates.

Breaking

Evan Roberts Suggests Howie Rose’s Final Call Be Opening Day 2027 if Sunday Has Weather Delays

"You'll get plenty of more opening days. Let Howie and Keith Raad finish it the right way with 40,000 people, with optimism, hope, and then Howie can drop the mic and say I'm out."

Major Garrett’s CBS News Podcast ‘The Takeout’ Adds New Election Segments with VoteHub Partnership

CBS News is expanding The Takeout with Major Garrett...

SubmitHub Bans AI Music From Its Promotion Services

"We want to build a platform that actually helps people promote real music."

Xperi Data Shows Radio Listenership More Than Doubled On NFL’s Opening Sunday

"Overall Sunday audience share jumped 60% on average. Pre-game listening rose 111% heading into kickoff, and post-game audiences grew 152%."