Is There a Mainstream Media Bias or Is It Actually Fake News?
Where this gets more interesting is the change since 2017.
ESPN Doesn’t Eat Their Own Dog Food
As a consumer, can’t I be offered something better? And for the advertiser, is showing me the same spot or even multiple executions 10-15 times over a few hours the best use of advertising dollars?
An Unofficial Radio Study Through the Eyes of Gen Z
We really need to step up if we’re going to have another generation of radio listeners, regardless of the distribution system.
How News/Talk Radio Can Combat the All-Christmas Surge
While you may not be able to fight the all-Christmas station in your market with music, you can understand the dynamics better with the information you have in-house.
Finding the PPM Meter in the Haystack
How many competitive radio stations are in your market? That leaves only a few heavy meters for each station.