Dr. Ed Cohen

166 POSTS
One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

Nielsen Can Avoid Recent Criticism With One Simple Move

Put the study out there for all of us in the industry to review and raise questions.

Nielsen Audio Meets the Kardashians

I don’t know about you, but when I hear the word “enhancement”, I’m more likely to think of a Kardashian than Nielsen.

How Many Ads Are Too Many on Radio Stations?

While it’s fair to go after some radio stations for their heavy spot loads, let’s talk about the consumer experience for online…it might be much worse!

It’s Time for Radio to Fight For Its Future

How do we change our medium to adapt to this new reality? Something for everyone in the business to think about.

To Nielsen or Not to Nielsen, That is the Question

The industry needs audience measurement. Call it ratings or whatever you want, we need to understand the composition of our audiences. 

Breaking

Evan Roberts Suggests Howie Rose’s Final Call Be Opening Day 2027 if Sunday Has Weather Delays

"You'll get plenty of more opening days. Let Howie and Keith Raad finish it the right way with 40,000 people, with optimism, hope, and then Howie can drop the mic and say I'm out."

Major Garrett’s CBS News Podcast ‘The Takeout’ Adds New Election Segments with VoteHub Partnership

CBS News is expanding The Takeout with Major Garrett...

SubmitHub Bans AI Music From Its Promotion Services

"We want to build a platform that actually helps people promote real music."

Xperi Data Shows Radio Listenership More Than Doubled On NFL’s Opening Sunday

"Overall Sunday audience share jumped 60% on average. Pre-game listening rose 111% heading into kickoff, and post-game audiences grew 152%."