Dr. Ed Cohen

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One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

Can Radio Still Garner Enough Interest to Craft a ‘Farm Team’ in 2024?

Columns Dr. Ed Cohen Dr. Ed Cohen -
Talk to anyone in the industry and ask about young people using broadcast radio, even if they can stream it.  Do we compete well with Spotify, podcasts, and satellite?

Is the Nielsen Paper Diary on Its Death Bed?

Columns Dr. Ed Cohen Dr. Ed Cohen -
This is a good move considering the growth of these newer audio sources and also gives Nielsen some new sales opportunities, reflecting changes in the business.

CBS Can Thank Taylor Swift and Nielsen’s PPM for Super Bowl Figures

Columns Dr. Ed Cohen Dr. Ed Cohen -
One of the big questions has been how much audience Taylor Swift added?

How Nielsen is Still Hindered By A More Than 30-Year-Old Federal Law

Columns Dr. Ed Cohen Dr. Ed Cohen -
Response rates matter, but low response rates are not an indictment of Nielsen. Even the US Census Bureau has trouble with response rates.

Is It Time For Radio to Back A Nielsen Competitor?

Columns Dr. Ed Cohen Dr. Ed Cohen -
The TV/video industry has seen a number of Nielsen-wannabe competitors enter the fray and the industry has not only taken notice, but it’s also taken action as well.
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