Dr. Ed Cohen

169 POSTS
One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

How Can Commercial Radio Support College Radio?

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A station needs marketing which is a golden opportunity to use social media, it needs sales much like any noncommercial operation, and it needs promotion.

It’s Time for the FCC to Consider Radical Changes in Broadcasting

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The scarcity argument was a product of its time, not envisioning the internet, smartphones, streaming, and podcasts. It’s time to reconsider.

Long Record of Laziness By Nielsen to News/Talk Radio Continues

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Commercial news/talk and non-commercial news/talk (public radio stations) are combined. Why? The reason is nothing more than laziness.

Nielsen Can Avoid Recent Criticism With One Simple Move

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Put the study out there for all of us in the industry to review and raise questions.

Nielsen Audio Meets the Kardashians

Columns Dr. Ed Cohen Dr. Ed Cohen -
I don’t know about you, but when I hear the word “enhancement”, I’m more likely to think of a Kardashian than Nielsen.
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Breaking

Barrett Media’s Top 20 Advertising Executives of 2026

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"Voters were asked to answer up to six questions and list which groups and individuals were most important to their business in exact order."

Radio Hall of Fame Class of 2026 Delivers Laughs, Tears and Gratitude in Chicago

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“Radio changes lives when people show up, trust their teammates and serve the audience.”

Is Disney+ the First Step Toward a Super Bowl Paywall

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"The Super Bowl is still free. Enjoy it while you can. Someday, the most expensive part of your Super Bowl party might not be the beer, the wings or the ridiculous price of guacamole."

Why College GameDay Is a Blueprint for News/Talk Radio Success

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It’s about belonging. Viewers feel like they’re part of something bigger than themselves. The best News/Talk stations create that same feeling. They become a gathering place for listeners who share common interests, concerns, passions and experiences.