Dr. Ed Cohen

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One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

How Many Ads Are Too Many on Radio Stations?

Columns Dr. Ed Cohen Dr. Ed Cohen -
While it’s fair to go after some radio stations for their heavy spot loads, let’s talk about the consumer experience for online…it might be much worse!

It’s Time for Radio to Fight For Its Future

Columns Dr. Ed Cohen Dr. Ed Cohen -
How do we change our medium to adapt to this new reality? Something for everyone in the business to think about.

To Nielsen or Not to Nielsen, That is the Question

Columns Dr. Ed Cohen Dr. Ed Cohen -
The industry needs audience measurement. Call it ratings or whatever you want, we need to understand the composition of our audiences. 

Understanding the Nielsen Control Panel — Part 3

Columns Dr. Ed Cohen Dr. Ed Cohen -
The CPR can be an incredibly useful tool for PPM markets if you do your best to get the most from it. 

Can Radio Still Garner Enough Interest to Craft a ‘Farm Team’ in 2024?

Columns Dr. Ed Cohen Dr. Ed Cohen -
Talk to anyone in the industry and ask about young people using broadcast radio, even if they can stream it.  Do we compete well with Spotify, podcasts, and satellite?
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