Dr. Ed Cohen

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One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

Are Pro and College Sports About to Reach Their Financial Peak?

Columns Dr. Ed Cohen Dr. Ed Cohen -
What I’d like to know is whether I’m the only one becoming more and more disillusioned and trying to find better ways to spend my time?

What Does Radio Advertising Have to Prove When Every Stat Shows It Works?

Columns Dr. Ed Cohen Dr. Ed Cohen -
Would anyone believe the advertising sellers if we said that we don’t need to do any more research because we know advertising works?

How Small-Market Stations Can Optimize Nielsen Ratings Despite Smaller Samples

Columns Dr. Ed Cohen Dr. Ed Cohen -
If you’re in one of these markets and don’t particularly like the averaging system, it’s understandable. 

How Can Commercial Radio Support College Radio?

Columns Dr. Ed Cohen Dr. Ed Cohen -
A station needs marketing which is a golden opportunity to use social media, it needs sales much like any noncommercial operation, and it needs promotion.

It’s Time for the FCC to Consider Radical Changes in Broadcasting

Columns Dr. Ed Cohen Dr. Ed Cohen -
The scarcity argument was a product of its time, not envisioning the internet, smartphones, streaming, and podcasts. It’s time to reconsider.
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