Dr. Ed Cohen

169 POSTS
One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

A Step-By-Step Guide to Analyzing Nielsen Trends on a Quarter-Hour Basis

Columns Dr. Ed Cohen Dr. Ed Cohen -
It makes sense to analyze your stations and your competition at this level because every quarter hour matters.

How to Use Nielsen to Look Through Full PPM Samples

Columns Dr. Ed Cohen Dr. Ed Cohen -
You can now review individual days for your stations as well as your competitors. Look to see if there are any particular spikes (positive or negative) that you can explain.

Are Pro and College Sports About to Reach Their Financial Peak?

Columns Dr. Ed Cohen Dr. Ed Cohen -
What I’d like to know is whether I’m the only one becoming more and more disillusioned and trying to find better ways to spend my time?

What Does Radio Advertising Have to Prove When Every Stat Shows It Works?

Columns Dr. Ed Cohen Dr. Ed Cohen -
Would anyone believe the advertising sellers if we said that we don’t need to do any more research because we know advertising works?

How Small-Market Stations Can Optimize Nielsen Ratings Despite Smaller Samples

Columns Dr. Ed Cohen Dr. Ed Cohen -
If you’re in one of these markets and don’t particularly like the averaging system, it’s understandable. 
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"Thank you, Flynn, for the trust. Y'all are stuck with me now."

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"Same great gig, new title: Chief Insights Officer at iHeartMedia!"

Barrett Media’s Top 20 Advertising Executives of 2026

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"Voters were asked to answer up to six questions and list which groups and individuals were most important to their business in exact order."

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“Radio changes lives when people show up, trust their teammates and serve the audience.”