Dr. Ed Cohen

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One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

Preparing Your Christmas Format Flip in July

"If you go early in November on a low-rated rimshot, that’s fine because the ratings were probably poor in the first place. But if you have a top three or top five AC and switching over early is hurting, you may want to think twice."

The Radio Industry May Be the Last One Standing

At this point, radio may be in the best position of all.

Radio Doesn’t Have to Have a Cloudy Future

Do we have any other stories to tell that will bring broadcast radio to a top-of-mind position as one more choice in a world with so many media choices?

A Step-By-Step Guide to Analyzing Nielsen Trends on a Quarter-Hour Basis

It makes sense to analyze your stations and your competition at this level because every quarter hour matters.

How to Use Nielsen to Look Through Full PPM Samples

You can now review individual days for your stations as well as your competitors. Look to see if there are any particular spikes (positive or negative) that you can explain.

Breaking

ESPN Adds Five New Analysts To College Basketball Coverage This Season

"LaPhonso Ellis, Steve Lavin, Malcolm Brogdon and Jason Capel join the men’s roster. In addition, Stacey Dales joins the women’s side as a game analyst."

ESPN New York Announces Extension With St. John’s Basketball

"With coverage across 880 AM, 1050 AM and the ESPN New York app, we're making it easy for fans to follow every game while continuing to deliver the local sports programming New Yorkers expect from ESPN New York."

David Berson Announces Skydance Global Sports Group Leadership Team

"Jeff Gerttula, Craig Barry, Patty Power and Dan Weinberg anchor his new leadership team according to an internal memo Thursday."

106.5 The Wolf Tabs Mo & Styckman for Afternoon Drive

Nick Russo previously hosted afternoons at the Kansas City station but exited the position earlier this year.