How Can Commercial Radio Support College Radio?
A station needs marketing which is a golden opportunity to use social media, it needs sales much like any noncommercial operation, and it needs promotion.
It’s Time for the FCC to Consider Radical Changes in Broadcasting
The scarcity argument was a product of its time, not envisioning the internet, smartphones, streaming, and podcasts. It’s time to reconsider.
Long Record of Laziness By Nielsen to News/Talk Radio Continues
Commercial news/talk and non-commercial news/talk (public radio stations) are combined. Why? The reason is nothing more than laziness.
Nielsen Can Avoid Recent Criticism With One Simple Move
Put the study out there for all of us in the industry to review and raise questions.
Nielsen Audio Meets the Kardashians
I don’t know about you, but when I hear the word “enhancement”, I’m more likely to think of a Kardashian than Nielsen.