Dr. Ed Cohen

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One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

They Say It’s Your Birthday!

This week, I’ll get a little personal and look back. If you’re reading this week’s column on the day of publication, today (August 19)...

PPM: What About the Children? 

When PPM was commercialized in the ‘aughts, a couple of new weighting variables were added. For years, we knew that Arbitron weighted the diary service...

Nielsen Should Change or Remove Its Exempt Stations Policy

When considering what to discuss in this column, I’m inclined to occasionally pontificate. You may not agree with my thoughts and that’s fine, but sometimes,...

‘Outliers’ in Nielsen Audio Ratings

Last week, this column explained sampling error. It’s a Survey 101 concept, but rarely considered in the world of ratings. This week, we’ll go through another...

An Error Doesn’t Mean a Mistake in Nielsen Audio Estimates

We’re in the midst of the political season which means a lot of polling.  Surveys aren’t perfect and in fact, are getting harder to...

Breaking

Adi Joseph Leaving CBS Sports Digital For VP of News Role At ESPN

"I couldn’t be more excited for the new challenge, where I’ll have a much more directly integrated role in television platforms and work with the people who break so much of the sports news that exists."

ESPN Adds Five New Analysts To College Basketball Coverage This Season

"LaPhonso Ellis, Steve Lavin, Malcolm Brogdon and Jason Capel join the men’s roster. In addition, Stacey Dales joins the women’s side as a game analyst."

ESPN New York Announces Extension With St. John’s Basketball

"With coverage across 880 AM, 1050 AM and the ESPN New York app, we're making it easy for fans to follow every game while continuing to deliver the local sports programming New Yorkers expect from ESPN New York."

David Berson Announces Skydance Global Sports Group Leadership Team

"Jeff Gerttula, Craig Barry, Patty Power and Dan Weinberg anchor his new leadership team according to an internal memo Thursday."