Dr. Ed Cohen

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One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

‘Outliers’ in Nielsen Audio Ratings

Last week, this column explained sampling error. It’s a Survey 101 concept, but rarely considered in the world of ratings. This week, we’ll go through another...

An Error Doesn’t Mean a Mistake in Nielsen Audio Estimates

We’re in the midst of the political season which means a lot of polling.  Surveys aren’t perfect and in fact, are getting harder to...

Preparing Your Christmas Format Flip in July

"If you go early in November on a low-rated rimshot, that’s fine because the ratings were probably poor in the first place. But if you have a top three or top five AC and switching over early is hurting, you may want to think twice."

The Radio Industry May Be the Last One Standing

At this point, radio may be in the best position of all.

Radio Doesn’t Have to Have a Cloudy Future

Do we have any other stories to tell that will bring broadcast radio to a top-of-mind position as one more choice in a world with so many media choices?

Breaking

Boomer Esiason On Radio Hall of Fame Induction: “A Very Thoughtful Night”

"I'm very glad to represent this radio station, our market, our company, and of course our team here at Boomer and Gio."

Skydance Merger Reportedly Could Bring “Bloodbath” To TNT Sports, CBS Sports Combining

"One top sports executive telling Jon Ourand that the assuming is the merger could be a "bloodbath" with more sports rights than the newly merged company needs."

Sean Hannity Tells Stephen A. Smith: Fox News Anniversary ‘Made Me Self-Reflective’

Sean Hannity is reflecting on his career as Fox...

Craig Carton: No ESPN Talent Will Challenge Stephen A. Smith Out Of Fear

"None of them are going to say a damn thing about it. They're all afraid if I go after Stephen A. [Smith], he'll have my job. If I go after him, he'll get me fired. What a shame that is."