A Step-By-Step Guide to Analyzing Nielsen Trends on a Quarter-Hour Basis
It makes sense to analyze your stations and your competition at this level because every quarter hour matters.
How to Use Nielsen to Look Through Full PPM Samples
You can now review individual days for your stations as well as your competitors. Look to see if there are any particular spikes (positive or negative) that you can explain.
Are Pro and College Sports About to Reach Their Financial Peak?
What I’d like to know is whether I’m the only one becoming more and more disillusioned and trying to find better ways to spend my time?
What Does Radio Advertising Have to Prove When Every Stat Shows It Works?
Would anyone believe the advertising sellers if we said that we don’t need to do any more research because we know advertising works?
How Small-Market Stations Can Optimize Nielsen Ratings Despite Smaller Samples
If you’re in one of these markets and don’t particularly like the averaging system, it’s understandable.