Dr. Ed Cohen

160 POSTS
One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

How Small-Market Stations Can Optimize Nielsen Ratings Despite Smaller Samples

Columns Dr. Ed Cohen Dr. Ed Cohen -
If you’re in one of these markets and don’t particularly like the averaging system, it’s understandable. 

How Can Commercial Radio Support College Radio?

Columns Dr. Ed Cohen Dr. Ed Cohen -
A station needs marketing which is a golden opportunity to use social media, it needs sales much like any noncommercial operation, and it needs promotion.

It’s Time for the FCC to Consider Radical Changes in Broadcasting

Columns Dr. Ed Cohen Dr. Ed Cohen -
The scarcity argument was a product of its time, not envisioning the internet, smartphones, streaming, and podcasts. It’s time to reconsider.

Long Record of Laziness By Nielsen to News/Talk Radio Continues

Columns Dr. Ed Cohen Dr. Ed Cohen -
Commercial news/talk and non-commercial news/talk (public radio stations) are combined. Why? The reason is nothing more than laziness.

Nielsen Can Avoid Recent Criticism With One Simple Move

Columns Dr. Ed Cohen Dr. Ed Cohen -
Put the study out there for all of us in the industry to review and raise questions.
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