Dr. Ed Cohen

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One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

Red, Blue, or Purple?  Nielsen Has Them All!

Somewhere along the way, we became color conscious in this country. I’m not talking about race or ethnicity, but party affiliation. Republicans are red,...

Nielsen Gives a Two Minute Warning

Among the other things I do in my semi-retirement is hold membership on the National Association of Broadcasters Committee on Local Radio Audience Measurement,...

Nielsen Audio Discovers the Internet…Again!

It’s been a while, but the radio industry is being forced to give some attention to the Nielsen radio diary. Yes, the paper diary...

Radio Ratings: A Single Point of Failure

Last month, the attorney general of Texas, Ken Paxton, filed a suit against General Motors. Attorney General Paxton has had an interesting history in...

SiriusXM and the FCC: Is the Camel’s Nose Under the Tent? 

You probably read about SiriusXM’s recent announcement of a new “free” option, called SiriusXM Free Access. The company’s announcement cited a number of limitations,...

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