Dr. Ed Cohen

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One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

Nielsen Should Change or Remove Its Exempt Stations Policy

Business Dr. Ed Cohen Dr. Ed Cohen -
When considering what to discuss in this column, I’m inclined to occasionally pontificate. You may not agree with my thoughts and that’s fine, but sometimes,...

‘Outliers’ in Nielsen Audio Ratings

Columns Dr. Ed Cohen Dr. Ed Cohen -
Last week, this column explained sampling error. It’s a Survey 101 concept, but rarely considered in the world of ratings. This week, we’ll go through another...

An Error Doesn’t Mean a Mistake in Nielsen Audio Estimates

Columns Dr. Ed Cohen Dr. Ed Cohen -
We’re in the midst of the political season which means a lot of polling.  Surveys aren’t perfect and in fact, are getting harder to...

Preparing Your Christmas Format Flip in July

Columns Dr. Ed Cohen Dr. Ed Cohen -
"If you go early in November on a low-rated rimshot, that’s fine because the ratings were probably poor in the first place. But if you have a top three or top five AC and switching over early is hurting, you may want to think twice."

The Radio Industry May Be the Last One Standing

Columns Dr. Ed Cohen Dr. Ed Cohen -
At this point, radio may be in the best position of all.
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Breaking

Bill Keeler Returns to 92.7 The Drive After WIBX Exit

Music 0
"I'm so excited to head back to The Drive, in the same studios I built 20 years ago."

Triton Digital, RCS Partner to Provide Programmatic Advertising to Broadcast Radio

Business 0
"This partnership opens a significant new opportunity, giving stations a direct path to the programmatic advertising market on the playout software they already trust and rely on."

Daniel Jeremiah Brings Move The Sticks Podcast To ESPN, Omaha Productions

Sports 0
"I couldn’t be more excited to join forces with Peyton and Eli at Omaha Productions."

America in the Morning to End After More Than 40 Years

News 0
Westwood One will end the program as it prepares to launch The Bongino Report AM. Dan Bongino's new nationally syndicated morning show will debut Monday, September 21st.