Dr. Ed Cohen

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One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

In Nielsen Surveys, One Word Can Make All The Difference

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There are so many ways to screw up survey questions (and I’ve made my share of mistakes in the past), but let’s start by focusing on one word: “and”. 

What is a Radio Quarter Hour?

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This column will attempt to demystify (or perhaps mystify) the term for radio people because it can be defined in a few different ways.

AM Radio Still Has Challenges Despite Ford’s Reversal

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An AM tuner in every car is good, but a new law won’t fix the underlying problems.

Nielsen Will Face Many Questions With Major Methodology Changes

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Let’s consider the potential reasons for differences in results between the paper diary and an online version.

Is The Radio Diary Dead?

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Recent trade press articles disclosed that the paper version of the Nielsen Audio radio diary is to be killed off in the relatively near...
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Breaking

Every 2026 Barrett Media Audio Summit Session Drops Today on YouTube

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"If you log on to our YouTube channel, search 2026 Barrett Media Audio Summit under our videos followed by the name of each session."

World Cup Lessons Every Radio Program Director Must Hear

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As we look back at the holiday weekend, the...

David Roberts Reflects on Retirement, Diversity, and the Future of ESPN

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"Working at ESPN, you’re working with arguably the best people in the industry. Because of that, a great deal of our goals were accomplished through collective effort and teamwork. It’s nice to sit back and reflect on the things we accomplished as a team together."

Tanner of KFBW Portland Proves Adapt or Die Works

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If you spend five minutes talking to Tanner, the...