Dr. Ed Cohen

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One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

With Nielsen, Is There Life After 54?

Columns Dr. Ed Cohen Dr. Ed Cohen -
If the industry truly believes that Nielsen should offer more demos, it’s time to ask the relevant questions and get the answers.

What Do Clay Travis, Mark Levin, and NPR Have in Common?

Columns Dr. Ed Cohen Dr. Ed Cohen -
No other format has this issue at this level of magnitude.

As the Media Landscape Shifts, Should Nielsen Change, Too?

Columns Dr. Ed Cohen Dr. Ed Cohen -
Before radio moves to average minutes and impressions, we need to understand what will happen and that not all impressions are equal.

With Nielsen, Are You Better Off Than You Were 10 Years Ago?

Columns Dr. Ed Cohen Dr. Ed Cohen -
Certainly, the radio industry has changed quite a bit in the last ten years. I’ll offer some thoughts and it’s a question you may want to ponder as well.

How to List Your Station With Nielsen for Maximum Ratings Results

Columns Dr. Ed Cohen Dr. Ed Cohen -
This is an easy task that won’t require very much of your valuable time. Assuming you’re not planning to change a format, this is a “set it and forget it” task.
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Why Connell McShane Believes NewsNation’s Election Night Coverage Is Like Political NFL RedZone

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“So on an election night, the election is the [sport]: who’s winning and why? How did we get to this point, or who said what about whom before we got to this point?”

How a Used Range Rover Made Paul Anderson Radio’s Agent

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"Talent don't need to be coddled...What talent need is an honest partner."

Inside Adam Smith’s Journey From Barstool Sports to 97.5 The Fanatic

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"It was a long recovery. For me and my family's sake, I wasn't even going to tip my toe in the water till I was absolutely ready to come back."

Why Catchphrases Are Not Content: A Radio Veteran’s Warning to Hosts

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The catchphrase is like parsley on your plate at a fine restaurant. It adds a little specialness. The catchphrase should never be the main course.