Audacy Executive Bonuses Come at Inopportune Time
Other radio companies may have offered similar bonus schemes in the past, but Audacy’s recent action caught my attention.
An Occasion to Talk About Radio Ratings Occasions
I don’t want to contradict what many programmers and consultants have been doing for the last 15 years or so, but consider that much of your audience may be listening longer than you think.
In Radio Ratings, The Weighting is the Hardest Part
Weighting is done because the rating services want to reflect the population. The weighting variables should have a direct correlation with what is being measured.
Reasons to Love the PPM Analysis Tool
It’s not the easiest piece of software to use, but when it comes to tearing apart PPM data, nothing beats it.
It’s Time for a Ratings Joint Industry Committee
As I’ve said to colleagues in the industry, Nielsen sees radio as a cash register.