Dr. Ed Cohen

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One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

Nielsen is the Umpire That Everybody Hates

Columns Dr. Ed Cohen Dr. Ed Cohen -
The genesis for this column came from two pieces published in the past week: one for video and one for audio.

Is Streaming Broken? AI Fraud at Deezer Makes the Case for Radio

Columns Dr. Ed Cohen Dr. Ed Cohen -
Maybe music radio needs to be more vocal about what's going on in streaming. Music on the radio is real, and there are gatekeepers to ensure it stays that way.

The Case for Killing the FCC — And What It Would Mean for Radio

Columns Dr. Ed Cohen Dr. Ed Cohen -
After reading this column, some group may want to head down to L Street, Northeast, in Washington, DC, carrying their "Abolish the FCC" signs!

How Nielsen’s mSurvey Brings the Diary System Into the Smartphone Era

Columns Dr. Ed Cohen Dr. Ed Cohen -
Based on what Nielsen has shown, the mSurvey works best on a smartphone, which makes sense in 2026.

Taking a Peak Behind the Curtain at Nielsen’s PPM Ratings System

Columns Dr. Ed Cohen Dr. Ed Cohen -
If you are thinking, “Huh?” here are the reasonable explanations.
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Breaking

Ten Years Of Locked On: The Rise of a Podcast Empire Eyeing Its Next Chapter

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"There's a tendency that businesses have to hold things close to the vest... David and I don't believe that's a good strategy. Telling our story is important for everyone involved with Locked On."

Talk Radio Hosts Should Ask This One Question After Every Show

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What piece of information, what opinion, what story did you share that someone felt so moved by that they'd bring it up with a coworker or fire off a text about it? If the honest answer is "I don't know," that's the problem worth solving.

Greg FM: Because Nobody Ever Requested “15 Songs In A Row”

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"It offers a voice that reminds the listener that somebody is actually there."

Inside Manraze: How Def Leppard and Sex Pistols Members Formed a Trio

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"Oh, he's in that bloody heavy metal band"