Dr. Ed Cohen

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One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

Could Cumulus’ Win Over Nielsen Spark the Beginning of the End?

Columns Dr. Ed Cohen Dr. Ed Cohen -
It won't happen overnight, but the tectonic plates are shifting, and once there's momentum, who knows where it will end.

How the Radio Industry Could Benefit From Academic Research

Columns Dr. Ed Cohen Dr. Ed Cohen -
There are some very good academics in our universities who could offer new thoughts and ideas. But in my view, the business folks and the teachers don't spend enough time together.

How the FCC’s Quadrennial Review Could Reshape Radio Ownership Rules This Year

Columns Dr. Ed Cohen Dr. Ed Cohen -
You're probably thinking, "Ed, why should I care about all that, especially after a holiday weekend?" Both the Quadrennial Report and the Communications Marketplace Report are due this year. It matters because these reports become the basis for changing the media ownership rules.

What the Media Revolution Means for Radio

Columns Dr. Ed Cohen Dr. Ed Cohen -
We are living through a media revolution, and if anyone claims to know where things are going, be sure to check back in a few years and see how far their projections were from reality.

Why Nielsen Keeps Sweetening The Deal For PPM Panelists

Columns Dr. Ed Cohen Dr. Ed Cohen -
Your question may be, "Does this matter to me?" Yes, it does, because you can play the game along with Nielsen.
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Breaking

Is Disney+ the First Step Toward a Super Bowl Paywall

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"The Super Bowl is still free. Enjoy it while you can. Someday, the most expensive part of your Super Bowl party might not be the beer, the wings or the ridiculous price of guacamole."

Why College GameDay Is a Blueprint for News/Talk Radio Success

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It’s about belonging. Viewers feel like they’re part of something bigger than themselves. The best News/Talk stations create that same feeling. They become a gathering place for listeners who share common interests, concerns, passions and experiences.

How KUTX Turned Connection Into Ratings Success in Austin

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“People will say, ‘I don't like that one song you're playing,’ but they don't leave because they want to know what's coming up next.”

Miller Night Football Reveals the Chaos Behind Dennis Miller’s Monday Night Football Run

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"Dennis Miller did not become a great football broadcaster. What he did do was briefly bring back the luster of Monday Night Football in all its brilliant glory."