Dr. Ed Cohen

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One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

How the FCC’s Quadrennial Review Could Reshape Radio Ownership Rules This Year

Columns Dr. Ed Cohen Dr. Ed Cohen -
You're probably thinking, "Ed, why should I care about all that, especially after a holiday weekend?" Both the Quadrennial Report and the Communications Marketplace Report are due this year. It matters because these reports become the basis for changing the media ownership rules.

What the Media Revolution Means for Radio

Columns Dr. Ed Cohen Dr. Ed Cohen -
We are living through a media revolution, and if anyone claims to know where things are going, be sure to check back in a few years and see how far their projections were from reality.

Why Nielsen Keeps Sweetening The Deal For PPM Panelists

Columns Dr. Ed Cohen Dr. Ed Cohen -
Your question may be, "Does this matter to me?" Yes, it does, because you can play the game along with Nielsen.

Nielsen Audio Ratings Overhaul Could Reshape Radio Measurement

Business Dr. Ed Cohen Dr. Ed Cohen -
Here’s the question: Will another research company have an opportunity to overthrow King Nielsen? Will radio and audio measurement change? I expect we’ll see a new landscape by the end of the decade.

Is Nielsen’s Diary Service Headed for a Major Overhaul?

Business Dr. Ed Cohen Dr. Ed Cohen -
What Nielsen is proposing is both radical and evolutionary at the same time.
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Why Connell McShane Believes NewsNation’s Election Night Coverage Is Like Political NFL RedZone

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“So on an election night, the election is the [sport]: who’s winning and why? How did we get to this point, or who said what about whom before we got to this point?”

How a Used Range Rover Made Paul Anderson Radio’s Agent

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"Talent don't need to be coddled...What talent need is an honest partner."

Inside Adam Smith’s Journey From Barstool Sports to 97.5 The Fanatic

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"It was a long recovery. For me and my family's sake, I wasn't even going to tip my toe in the water till I was absolutely ready to come back."

Why Catchphrases Are Not Content: A Radio Veteran’s Warning to Hosts

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The catchphrase is like parsley on your plate at a fine restaurant. It adds a little specialness. The catchphrase should never be the main course.