Dr. Ed Cohen

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One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

Is It Time for Cumulus Media to Sell Westwood One and Walk Away?

Columns Dr. Ed Cohen Dr. Ed Cohen -
If a buyer could be found that doesn't own local stations, the problem goes away.

Nielsen is the Umpire That Everybody Hates

Columns Dr. Ed Cohen Dr. Ed Cohen -
The genesis for this column came from two pieces published in the past week: one for video and one for audio.

Is Streaming Broken? AI Fraud at Deezer Makes the Case for Radio

Columns Dr. Ed Cohen Dr. Ed Cohen -
Maybe music radio needs to be more vocal about what's going on in streaming. Music on the radio is real, and there are gatekeepers to ensure it stays that way.

The Case for Killing the FCC — And What It Would Mean for Radio

Columns Dr. Ed Cohen Dr. Ed Cohen -
After reading this column, some group may want to head down to L Street, Northeast, in Washington, DC, carrying their "Abolish the FCC" signs!

How Nielsen’s mSurvey Brings the Diary System Into the Smartphone Era

Columns Dr. Ed Cohen Dr. Ed Cohen -
Based on what Nielsen has shown, the mSurvey works best on a smartphone, which makes sense in 2026.
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"One of the most dynamic, respected, and effective executives in the music business."

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"This wasn’t an easy decision.”

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"Discovery Mode has drawn criticism as streaming payola since launch."