Dr. Ed Cohen

154 POSTS
One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

Is Nielsen Willing to Burn Nationwide Ratings to Save Its Margins?

Columns Dr. Ed Cohen Dr. Ed Cohen -
"We’ve seen the first crack in a 60-year reign of radio audience measurement."

How Much Would You Pay For Radio In a Connected Car?

Columns Dr. Ed Cohen Dr. Ed Cohen -
"Why can’t North American broadcasters be a part of Radio Ready?"

Jay Guyther Shares How Worldwide Audio Measurement Is Evolving Faster Than Ever

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"Perhaps some of these ideas will make their way to the United States soon."

The Christmas Test for Radio: Would You Want a Station Today?

Columns Dr. Ed Cohen Dr. Ed Cohen -
Could you do something unique and make a profit at the same time? Most of the time, the answer is, “I would have loved to years ago, but no way today.”

Could AI Redefine How Radio Ratings Are Measured?

Columns Dr. Ed Cohen Dr. Ed Cohen -
AI could take some of the “crazy” out of the system.
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Breaking

Ten Years Of Locked On: The Rise of a Podcast Empire Eyeing Its Next Chapter

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"There's a tendency that businesses have to hold things close to the vest... David and I don't believe that's a good strategy. Telling our story is important for everyone involved with Locked On."

Talk Radio Hosts Should Ask This One Question After Every Show

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What piece of information, what opinion, what story did you share that someone felt so moved by that they'd bring it up with a coworker or fire off a text about it? If the honest answer is "I don't know," that's the problem worth solving.

Greg FM: Because Nobody Ever Requested “15 Songs In A Row”

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"It offers a voice that reminds the listener that somebody is actually there."

Inside Manraze: How Def Leppard and Sex Pistols Members Formed a Trio

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"Oh, he's in that bloody heavy metal band"