Dr. Ed Cohen

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One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

Nielsen is the Umpire That Everybody Hates

Columns Dr. Ed Cohen Dr. Ed Cohen -
The genesis for this column came from two pieces published in the past week: one for video and one for audio.

Is Streaming Broken? AI Fraud at Deezer Makes the Case for Radio

Columns Dr. Ed Cohen Dr. Ed Cohen -
Maybe music radio needs to be more vocal about what's going on in streaming. Music on the radio is real, and there are gatekeepers to ensure it stays that way.

The Case for Killing the FCC — And What It Would Mean for Radio

Columns Dr. Ed Cohen Dr. Ed Cohen -
After reading this column, some group may want to head down to L Street, Northeast, in Washington, DC, carrying their "Abolish the FCC" signs!

How Nielsen’s mSurvey Brings the Diary System Into the Smartphone Era

Columns Dr. Ed Cohen Dr. Ed Cohen -
Based on what Nielsen has shown, the mSurvey works best on a smartphone, which makes sense in 2026.

Taking a Peak Behind the Curtain at Nielsen’s PPM Ratings System

Columns Dr. Ed Cohen Dr. Ed Cohen -
If you are thinking, “Huh?” here are the reasonable explanations.
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Breaking

Jacques Doucet, Voice Of The Montreal Expos, Dies At 86

Sports 0
"He was certainly a giant, and his loss is immense."

FOX Sports Unveils College Football Broadcast Teams For 2026 Season

Sports 0
"FOX Sports looks to continue on the momentum from the FIFA World Cup was an exciting year of action beginning week one with the defending national champion Indiana Hoosiers."

Bob Stilson Retires From The Breeze Buffalo Mornings

Music 1
"Stilson's exit marks another chapter closing for local Buffalo radio."

Family of 93 WIBC’s Matt Bair Releases Statement Following Unexpected Death

News 0
"His death was accidental, and we do believe at this time that alcohol was a contributing factor."