Dr. Ed Cohen

166 POSTS
One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

How Nielsen’s mSurvey Brings the Diary System Into the Smartphone Era

Columns Dr. Ed Cohen Dr. Ed Cohen -
Based on what Nielsen has shown, the mSurvey works best on a smartphone, which makes sense in 2026.

Taking a Peak Behind the Curtain at Nielsen’s PPM Ratings System

Columns Dr. Ed Cohen Dr. Ed Cohen -
If you are thinking, “Huh?” here are the reasonable explanations.

If AI Is Part of the Audience, How Should It Be Counted?

Columns Dr. Ed Cohen Dr. Ed Cohen -
Should AI-mediated reach be counted? My initial reaction is a qualified yes, but with conditions.

What the Cumulus-Nielsen Battle Says About Power in Radio Ratings

Columns Dr. Ed Cohen Dr. Ed Cohen -
As the Cumulus-Nielsen saga rolls on, the biggest winners will be the lawyers and their firms.

Is Nielsen’s One-Minute QH the Next Ratings Sugar Rush for Radio?

Columns Dr. Ed Cohen Dr. Ed Cohen -
If higher ratings will help business, this potential change will give the industry one more year to come up with a plan to either bring Nielsen’s prices down by trading cost for a less granular service, or to find and encourage competitors to come into the radio space.
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