Dr. Ed Cohen

154 POSTS
One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

How Nielsen Audience Measurement Could Get Cheaper and Smarter By Following This Swiss Method

Columns Dr. Ed Cohen Dr. Ed Cohen -
When will radio companies get together and tell Nielsen that the current system is not affordable anymore?

Why Leaving the Radio Business on Your Terms Matters Now More Than Ever

Columns Dr. Ed Cohen Dr. Ed Cohen -
My advice is to think long and hard about it before you make a move, or your employer makes it for you.

Did Nielsen Overlook Radio in Selection of New Chief Client Officer?

Columns Dr. Ed Cohen Dr. Ed Cohen -
My view is that a Chief Client Officer should work with all clients.

Why Netflix and Amazon’s New Audience Metrics Don’t Pass the Smell Test

Columns Dr. Ed Cohen Dr. Ed Cohen -
"I agree that the MAV metric is clear and understandable. It’s also a load of cow dung."

Why TV Ratings Challenges for Nielsen Could Have Major Implications in the Radio Space

Columns Dr. Ed Cohen Dr. Ed Cohen -
If Nielsen loses some national TV clients or is forced to lower rates in the face of stiff competition from VideoAmp, comScore, or other companies, it may look for more revenue on the audio side.
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Breaking

Ten Years Of Locked On: The Rise of a Podcast Empire Eyeing Its Next Chapter

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"There's a tendency that businesses have to hold things close to the vest... David and I don't believe that's a good strategy. Telling our story is important for everyone involved with Locked On."

Talk Radio Hosts Should Ask This One Question After Every Show

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What piece of information, what opinion, what story did you share that someone felt so moved by that they'd bring it up with a coworker or fire off a text about it? If the honest answer is "I don't know," that's the problem worth solving.

Greg FM: Because Nobody Ever Requested “15 Songs In A Row”

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"It offers a voice that reminds the listener that somebody is actually there."

Inside Manraze: How Def Leppard and Sex Pistols Members Formed a Trio

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"Oh, he's in that bloody heavy metal band"