Dr. Ed Cohen

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One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

The Case for Killing the FCC — And What It Would Mean for Radio

Columns Dr. Ed Cohen Dr. Ed Cohen -
After reading this column, some group may want to head down to L Street, Northeast, in Washington, DC, carrying their "Abolish the FCC" signs!

How Nielsen’s mSurvey Brings the Diary System Into the Smartphone Era

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Based on what Nielsen has shown, the mSurvey works best on a smartphone, which makes sense in 2026.

Taking a Peak Behind the Curtain at Nielsen’s PPM Ratings System

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If you are thinking, “Huh?” here are the reasonable explanations.

If AI Is Part of the Audience, How Should It Be Counted?

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Should AI-mediated reach be counted? My initial reaction is a qualified yes, but with conditions.

What the Cumulus-Nielsen Battle Says About Power in Radio Ratings

Columns Dr. Ed Cohen Dr. Ed Cohen -
As the Cumulus-Nielsen saga rolls on, the biggest winners will be the lawyers and their firms.
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Why Connell McShane Believes NewsNation’s Election Night Coverage Is Like Political NFL RedZone

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“So on an election night, the election is the [sport]: who’s winning and why? How did we get to this point, or who said what about whom before we got to this point?”

How a Used Range Rover Made Paul Anderson Radio’s Agent

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"Talent don't need to be coddled...What talent need is an honest partner."

Inside Adam Smith’s Journey From Barstool Sports to 97.5 The Fanatic

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"It was a long recovery. For me and my family's sake, I wasn't even going to tip my toe in the water till I was absolutely ready to come back."

Why Catchphrases Are Not Content: A Radio Veteran’s Warning to Hosts

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The catchphrase is like parsley on your plate at a fine restaurant. It adds a little specialness. The catchphrase should never be the main course.