Dr. Ed Cohen

169 POSTS
One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

If AI Is Part of the Audience, How Should It Be Counted?

Columns Dr. Ed Cohen Dr. Ed Cohen -
Should AI-mediated reach be counted? My initial reaction is a qualified yes, but with conditions.

What the Cumulus-Nielsen Battle Says About Power in Radio Ratings

Columns Dr. Ed Cohen Dr. Ed Cohen -
As the Cumulus-Nielsen saga rolls on, the biggest winners will be the lawyers and their firms.

Is Nielsen’s One-Minute QH the Next Ratings Sugar Rush for Radio?

Columns Dr. Ed Cohen Dr. Ed Cohen -
If higher ratings will help business, this potential change will give the industry one more year to come up with a plan to either bring Nielsen’s prices down by trading cost for a less granular service, or to find and encourage competitors to come into the radio space.

What ESPN Gets Wrong — and Almost Gets Right — With Streaming Ads

Columns Dr. Ed Cohen Dr. Ed Cohen -
There was some improvement, but three advertisers were allowed to pummel me with frequencies beyond what any normal viewer should endure.

The Real Stakes of the Cumulus–Nielsen Antitrust Battle

Columns Dr. Ed Cohen Dr. Ed Cohen -
In my view, for the sake of the industry and its future, Nielsen needs to relent, but I can’t see this happening while the company is owned by private equity.
1...678...34Page 7 of 34

Breaking

Is Disney+ the First Step Toward a Super Bowl Paywall

Columns 0
"The Super Bowl is still free. Enjoy it while you can. Someday, the most expensive part of your Super Bowl party might not be the beer, the wings or the ridiculous price of guacamole."

Why College GameDay Is a Blueprint for News/Talk Radio Success

Columns 0
It’s about belonging. Viewers feel like they’re part of something bigger than themselves. The best News/Talk stations create that same feeling. They become a gathering place for listeners who share common interests, concerns, passions and experiences.

How KUTX Turned Connection Into Ratings Success in Austin

Radio 0
“People will say, ‘I don't like that one song you're playing,’ but they don't leave because they want to know what's coming up next.”

Miller Night Football Reveals the Chaos Behind Dennis Miller’s Monday Night Football Run

Columns 0
"Dennis Miller did not become a great football broadcaster. What he did do was briefly bring back the luster of Monday Night Football in all its brilliant glory."