Dr. Ed Cohen

166 POSTS
One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

What ESPN Gets Wrong — and Almost Gets Right — With Streaming Ads

There was some improvement, but three advertisers were allowed to pummel me with frequencies beyond what any normal viewer should endure.

The Real Stakes of the Cumulus–Nielsen Antitrust Battle

In my view, for the sake of the industry and its future, Nielsen needs to relent, but I can’t see this happening while the company is owned by private equity.

Is Nielsen Willing to Burn Nationwide Ratings to Save Its Margins?

"We’ve seen the first crack in a 60-year reign of radio audience measurement."

How Much Would You Pay For Radio In a Connected Car?

"Why can’t North American broadcasters be a part of Radio Ready?"

Jay Guyther Shares How Worldwide Audio Measurement Is Evolving Faster Than Ever

"Perhaps some of these ideas will make their way to the United States soon."

Breaking

Evan Roberts Suggests Howie Rose’s Final Call Be Opening Day 2027 if Sunday Has Weather Delays

"You'll get plenty of more opening days. Let Howie and Keith Raad finish it the right way with 40,000 people, with optimism, hope, and then Howie can drop the mic and say I'm out."

Major Garrett’s CBS News Podcast ‘The Takeout’ Adds New Election Segments with VoteHub Partnership

CBS News is expanding The Takeout with Major Garrett...

SubmitHub Bans AI Music From Its Promotion Services

"We want to build a platform that actually helps people promote real music."

Xperi Data Shows Radio Listenership More Than Doubled On NFL’s Opening Sunday

"Overall Sunday audience share jumped 60% on average. Pre-game listening rose 111% heading into kickoff, and post-game audiences grew 152%."