Dr. Ed Cohen

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One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

How Nielsen Is Adjusting Sampling Methods to Reflect Modern Listening Habits

Columns Dr. Ed Cohen Dr. Ed Cohen -
Their view is that testing and practice have shown little difference in listening, but the gains in proportionality are positive. The unspoken part is that this change will help control sample costs as well.

A Deeper Dive Into the Cumulus vs Nielsen Lawsuit

Columns Dr. Ed Cohen Dr. Ed Cohen -
It wasn’t surprising that Cumulus would like greater discovery and Nielsen would prefer less.

Why Cumulus is Drawing a Line in the Sand in Its Lawsuit Against Nielsen

Columns Dr. Ed Cohen Dr. Ed Cohen -
This is a game of “chicken.”

Why You Can’t Trust The Most Trusted News Anchor Survey

Columns Dr. Ed Cohen Dr. Ed Cohen -
We know that fewer and fewer Americans watch the early evening national newscasts or the network morning shows.

Nielsen Needs Fewer Apologies and More Accuracy After Latest Ratings Flub

Columns Dr. Ed Cohen Dr. Ed Cohen -
Considering the very small number of “oops, we made a mistake” reissues by Nielsen over previous years, this is a troubling trend.
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Ten Years Of Locked On: The Rise of a Podcast Empire Eyeing Its Next Chapter

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"There's a tendency that businesses have to hold things close to the vest... David and I don't believe that's a good strategy. Telling our story is important for everyone involved with Locked On."

Talk Radio Hosts Should Ask This One Question After Every Show

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What piece of information, what opinion, what story did you share that someone felt so moved by that they'd bring it up with a coworker or fire off a text about it? If the honest answer is "I don't know," that's the problem worth solving.

Greg FM: Because Nobody Ever Requested “15 Songs In A Row”

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"It offers a voice that reminds the listener that somebody is actually there."

Inside Manraze: How Def Leppard and Sex Pistols Members Formed a Trio

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"Oh, he's in that bloody heavy metal band"