Why TV Ratings Challenges for Nielsen Could Have Major Implications in the Radio Space
If Nielsen loses some national TV clients or is forced to lower rates in the face of stiff competition from VideoAmp, comScore, or other companies, it may look for more revenue on the audio side.
How Nielsen Is Adjusting Sampling Methods to Reflect Modern Listening Habits
Their view is that testing and practice have shown little difference in listening, but the gains in proportionality are positive. The unspoken part is that this change will help control sample costs as well.
A Deeper Dive Into the Cumulus vs Nielsen Lawsuit
It wasn’t surprising that Cumulus would like greater discovery and Nielsen would prefer less.
Why Cumulus is Drawing a Line in the Sand in Its Lawsuit Against Nielsen
This is a game of “chicken.”
Why You Can’t Trust The Most Trusted News Anchor Survey
We know that fewer and fewer Americans watch the early evening national newscasts or the network morning shows.