Dr. Ed Cohen

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One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

Nielsen Needs Fewer Apologies and More Accuracy After Latest Ratings Flub

Columns Dr. Ed Cohen Dr. Ed Cohen -
Considering the very small number of “oops, we made a mistake” reissues by Nielsen over previous years, this is a troubling trend.

Radio and the Battle for Attention in the Age of Brainrot

Columns Dr. Ed Cohen Dr. Ed Cohen -
We 2025 humans don’t focus well, and while it’s easy to blame social media or other options on our smartphones — and that may be true — it is the reality.

Should Nielsen Ratings Turn Attention to More Futuristic Measurement Data?

Columns Dr. Ed Cohen Dr. Ed Cohen -
I’m sure others can come up with interesting ideas, but the real question is: “What do we want the radio/audio audience measurement system to look like in 2030? In 2035?”

Why Both Radio and Nielsen Need to Prioritize Cume Instead of AQH

Columns Dr. Ed Cohen Dr. Ed Cohen -
Is this a perfect solution? Of course not.

Radio Ratings Metrics At Nielsen Are Outdated — Here’s What Needs to Change

Columns Dr. Ed Cohen Dr. Ed Cohen -
Any update to the system must take advantage of all data available today and some data that may not exist yet.
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