Dr. Ed Cohen

169 POSTS
One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

How Nielsen Audience Measurement Could Get Cheaper and Smarter By Following This Swiss Method

Columns Dr. Ed Cohen Dr. Ed Cohen -
When will radio companies get together and tell Nielsen that the current system is not affordable anymore?

Why Leaving the Radio Business on Your Terms Matters Now More Than Ever

Columns Dr. Ed Cohen Dr. Ed Cohen -
My advice is to think long and hard about it before you make a move, or your employer makes it for you.

Did Nielsen Overlook Radio in Selection of New Chief Client Officer?

Columns Dr. Ed Cohen Dr. Ed Cohen -
My view is that a Chief Client Officer should work with all clients.

Why Netflix and Amazon’s New Audience Metrics Don’t Pass the Smell Test

Columns Dr. Ed Cohen Dr. Ed Cohen -
"I agree that the MAV metric is clear and understandable. It’s also a load of cow dung."

Why TV Ratings Challenges for Nielsen Could Have Major Implications in the Radio Space

Columns Dr. Ed Cohen Dr. Ed Cohen -
If Nielsen loses some national TV clients or is forced to lower rates in the face of stiff competition from VideoAmp, comScore, or other companies, it may look for more revenue on the audio side.
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Is Disney+ the First Step Toward a Super Bowl Paywall

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"The Super Bowl is still free. Enjoy it while you can. Someday, the most expensive part of your Super Bowl party might not be the beer, the wings or the ridiculous price of guacamole."

Why College GameDay Is a Blueprint for News/Talk Radio Success

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It’s about belonging. Viewers feel like they’re part of something bigger than themselves. The best News/Talk stations create that same feeling. They become a gathering place for listeners who share common interests, concerns, passions and experiences.

How KUTX Turned Connection Into Ratings Success in Austin

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“People will say, ‘I don't like that one song you're playing,’ but they don't leave because they want to know what's coming up next.”

Miller Night Football Reveals the Chaos Behind Dennis Miller’s Monday Night Football Run

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"Dennis Miller did not become a great football broadcaster. What he did do was briefly bring back the luster of Monday Night Football in all its brilliant glory."