How Nielsen Is Adjusting Sampling Methods to Reflect Modern Listening Habits
Their view is that testing and practice have shown little difference in listening, but the gains in proportionality are positive. The unspoken part is that this change will help control sample costs as well.
A Deeper Dive Into the Cumulus vs Nielsen Lawsuit
It wasn’t surprising that Cumulus would like greater discovery and Nielsen would prefer less.
Why Cumulus is Drawing a Line in the Sand in Its Lawsuit Against Nielsen
This is a game of “chicken.”
Why You Can’t Trust The Most Trusted News Anchor Survey
We know that fewer and fewer Americans watch the early evening national newscasts or the network morning shows.
Nielsen Needs Fewer Apologies and More Accuracy After Latest Ratings Flub
Considering the very small number of “oops, we made a mistake” reissues by Nielsen over previous years, this is a troubling trend.