Dr. Ed Cohen

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One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

Can Nielsen Fix Its Data Processing Problems?

Columns Dr. Ed Cohen Dr. Ed Cohen -
This is troubling, and in my view, Nielsen owes the industry an explanation.

Can Broadcast Media Compete With YouTube While Wearing the FCC Muzzle?

Columns Dr. Ed Cohen Dr. Ed Cohen -
There will always be a market for “clean” entertainment, but a “no-holds-barred” sports talk show on broadcast radio would probably have a following.

How the Nielsen Audio Analyzer Can Help Unlock Market-Level Insights

Columns Dr. Ed Cohen Dr. Ed Cohen -
The Audio Analyzer has value for diary markets as well.

Why NPR, SiriusXM and Others Need to Adopt a New Motto

Columns Dr. Ed Cohen Dr. Ed Cohen -
Instead of the NFL’s pathetic “Inspire Change” slogan on the boundaries of football fields, our mantra must be “Adapt to Change”.

How Nielsen Measures PPM Response Rate Panels and Why It Matters for Radio Ratings

Columns Dr. Ed Cohen Dr. Ed Cohen -
Last week, this column covered the concept of response rates for Nielsen radio ratings and how to understand them in the context of the...
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Breaking

Adam Schefter, ESPN Approaching Multi-Year Contract Extension

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Schefter's last ESPN contract was worth roughly $9 million annually.

SiriusXM CEO Jennifer Witz: Our Podcast Strategy Runs Counter to Netflix

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"Some other platforms are taking a more exclusive approach. We found that open distribution makes the most sense for creators."

iHeartMedia Signs FCC Consent Decree Over Payola Allegations

Music 1
iHeartMedia has reached a Consent Decree with the FCC...

Ben Shapiro Pushes Back on Candace Owens Over Charlie Kirk Comments

News 0
"I've said repeatedly that Charlie and I weren't best friends. Maybe you were best friends with Charlie. Maybe not. I don’t know, nor do I care."