Dr. Ed Cohen

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One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

How Nielsen Is Adjusting Sampling Methods to Reflect Modern Listening Habits

Columns Dr. Ed Cohen Dr. Ed Cohen -
Their view is that testing and practice have shown little difference in listening, but the gains in proportionality are positive. The unspoken part is that this change will help control sample costs as well.

A Deeper Dive Into the Cumulus vs Nielsen Lawsuit

Columns Dr. Ed Cohen Dr. Ed Cohen -
It wasn’t surprising that Cumulus would like greater discovery and Nielsen would prefer less.

Why Cumulus is Drawing a Line in the Sand in Its Lawsuit Against Nielsen

Columns Dr. Ed Cohen Dr. Ed Cohen -
This is a game of “chicken.”

Why You Can’t Trust The Most Trusted News Anchor Survey

Columns Dr. Ed Cohen Dr. Ed Cohen -
We know that fewer and fewer Americans watch the early evening national newscasts or the network morning shows.

Nielsen Needs Fewer Apologies and More Accuracy After Latest Ratings Flub

Columns Dr. Ed Cohen Dr. Ed Cohen -
Considering the very small number of “oops, we made a mistake” reissues by Nielsen over previous years, this is a troubling trend.
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Is Disney+ the First Step Toward a Super Bowl Paywall

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"The Super Bowl is still free. Enjoy it while you can. Someday, the most expensive part of your Super Bowl party might not be the beer, the wings or the ridiculous price of guacamole."

Why College GameDay Is a Blueprint for News/Talk Radio Success

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It’s about belonging. Viewers feel like they’re part of something bigger than themselves. The best News/Talk stations create that same feeling. They become a gathering place for listeners who share common interests, concerns, passions and experiences.

How KUTX Turned Connection Into Ratings Success in Austin

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“People will say, ‘I don't like that one song you're playing,’ but they don't leave because they want to know what's coming up next.”

Miller Night Football Reveals the Chaos Behind Dennis Miller’s Monday Night Football Run

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"Dennis Miller did not become a great football broadcaster. What he did do was briefly bring back the luster of Monday Night Football in all its brilliant glory."