Dr. Ed Cohen

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One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

Did Nielsen Overlook Radio in Selection of New Chief Client Officer?

Columns Dr. Ed Cohen Dr. Ed Cohen -
My view is that a Chief Client Officer should work with all clients.

Why Netflix and Amazon’s New Audience Metrics Don’t Pass the Smell Test

Columns Dr. Ed Cohen Dr. Ed Cohen -
"I agree that the MAV metric is clear and understandable. It’s also a load of cow dung."

Why TV Ratings Challenges for Nielsen Could Have Major Implications in the Radio Space

Columns Dr. Ed Cohen Dr. Ed Cohen -
If Nielsen loses some national TV clients or is forced to lower rates in the face of stiff competition from VideoAmp, comScore, or other companies, it may look for more revenue on the audio side.

How Nielsen Is Adjusting Sampling Methods to Reflect Modern Listening Habits

Columns Dr. Ed Cohen Dr. Ed Cohen -
Their view is that testing and practice have shown little difference in listening, but the gains in proportionality are positive. The unspoken part is that this change will help control sample costs as well.

A Deeper Dive Into the Cumulus vs Nielsen Lawsuit

Columns Dr. Ed Cohen Dr. Ed Cohen -
It wasn’t surprising that Cumulus would like greater discovery and Nielsen would prefer less.
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Breaking

SiriusXM Reports Less Than 1% Revenue Decline During 2026’s 3rd Quarter

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“Our third-quarter performance reflects the progress we’re making in building a stronger, more durable SiriusXM."

Clay Travis: I’ve Received the Same Death Threats as Pat McAfee

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"We had security outside of my house for the 2024 election because people were sending mailed death threats to my house, saying they were going to kill me and counting down the days until they could do it."

98.5 The Sports Hub Hosts Blast Celtics Broadcasters Over Jaylen Brown Comments

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"If you are a Boston Celtic, there is no better person to have on your PR team than Brian Scalabrine because he is effectively a PR wing for this organization."

NPR Taps Member Stations for Six-Part “Voter Voices” Midterm Video Series

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Voter Voices grounds our elections reporting on the real-world issues that actually impact people’s everyday lives and brings attention back to the communities too often overlooked in campaign coverage.”