Why It’s Time for Nielsen and the Radio Industry to Reimagine Ratings
When your career prospects are contingent on whether someone wears a watch on a given day or a near-illiterate draws a line in a paper diary, that’s an unusual way to make a living.
Is AM/FM Radio Still Worth It For Listeners Despite the Commercial Conundrum?
It’s a wonderful research question without a conclusive answer.
Nielsen Channels Lynyrd Skynyrd With ‘Gimme 3 Years, Gimme 3 Years, Mister’
Until Nielsen discovers that “it ain’t no fun staring straight down a forty-four” (figuratively, not literally), I expect we’ll be seeing Nielsen back at The Jug again, looking for more ways to cut costs.
Can Nielsen Fix Its Data Processing Problems?
This is troubling, and in my view, Nielsen owes the industry an explanation.
Can Broadcast Media Compete With YouTube While Wearing the FCC Muzzle?
There will always be a market for “clean” entertainment, but a “no-holds-barred” sports talk show on broadcast radio would probably have a following.