Understanding Nielsen Audio’s Response Rate And Why It Matters for Your Radio Station
It’s been a while since I tried to explain a part of the Nielsen Audio system that you may not know much about. So...
As Advertisers Chase Video Podcasts, Radio’s Best Bet Is Still Local
The medium needs to get in the face of advertisers. But the venues may be wrong.
Is Christian Radio About to Rise?
Commercial or non-commercial, local or national, the research says God is doing better these days, and that suggests that contemporary Christian ratings could be heavenly.
How Worried Should NPR Be About the Future?
I won’t take sides on the federal support for public broadcasting question, but perhaps public radio needs to consider some new approaches.
What Matters to College Radio Stations Trying to Attract the Next Generation?
It’s reassuring that so many college students still find radio/audio fun and want to be part of it.