Dr. Ed Cohen

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One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

Is AM/FM Radio Still Worth It For Listeners Despite the Commercial Conundrum?

Columns Dr. Ed Cohen Dr. Ed Cohen -
It’s a wonderful research question without a conclusive answer.

Nielsen Channels Lynyrd Skynyrd With ‘Gimme 3 Years, Gimme 3 Years, Mister’

Business Dr. Ed Cohen Dr. Ed Cohen -
Until Nielsen discovers that “it ain’t no fun staring straight down a forty-four” (figuratively, not literally), I expect we’ll be seeing Nielsen back at The Jug again, looking for more ways to cut costs.

Can Nielsen Fix Its Data Processing Problems?

Columns Dr. Ed Cohen Dr. Ed Cohen -
This is troubling, and in my view, Nielsen owes the industry an explanation.

Can Broadcast Media Compete With YouTube While Wearing the FCC Muzzle?

Columns Dr. Ed Cohen Dr. Ed Cohen -
There will always be a market for “clean” entertainment, but a “no-holds-barred” sports talk show on broadcast radio would probably have a following.

How the Nielsen Audio Analyzer Can Help Unlock Market-Level Insights

Columns Dr. Ed Cohen Dr. Ed Cohen -
The Audio Analyzer has value for diary markets as well.
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Breaking

Jacques Doucet, Voice Of The Montreal Expos, Dies At 86

Sports 0
"He was certainly a giant, and his loss is immense."

FOX Sports Unveils College Football Broadcast Teams For 2026 Season

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"FOX Sports looks to continue on the momentum from the FIFA World Cup was an exciting year of action beginning week one with the defending national champion Indiana Hoosiers."

Bob Stilson Retires From The Breeze Buffalo Mornings

Music 1
"Stilson's exit marks another chapter closing for local Buffalo radio."

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News 0
"His death was accidental, and we do believe at this time that alcohol was a contributing factor."