Dr. Ed Cohen

172 POSTS
One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

Why Cumulus is Drawing a Line in the Sand in Its Lawsuit Against Nielsen

Columns Dr. Ed Cohen Dr. Ed Cohen -
This is a game of “chicken.”

Why You Can’t Trust The Most Trusted News Anchor Survey

Columns Dr. Ed Cohen Dr. Ed Cohen -
We know that fewer and fewer Americans watch the early evening national newscasts or the network morning shows.

Nielsen Needs Fewer Apologies and More Accuracy After Latest Ratings Flub

Columns Dr. Ed Cohen Dr. Ed Cohen -
Considering the very small number of “oops, we made a mistake” reissues by Nielsen over previous years, this is a troubling trend.

Radio and the Battle for Attention in the Age of Brainrot

Columns Dr. Ed Cohen Dr. Ed Cohen -
We 2025 humans don’t focus well, and while it’s easy to blame social media or other options on our smartphones — and that may be true — it is the reality.

Should Nielsen Ratings Turn Attention to More Futuristic Measurement Data?

Columns Dr. Ed Cohen Dr. Ed Cohen -
I’m sure others can come up with interesting ideas, but the real question is: “What do we want the radio/audio audience measurement system to look like in 2030? In 2035?”
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Breaking

Troy Aikman Says He’s 50/50 On Returning To Television Next Season

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"I guess I’m still getting my head around how I got to this position."

CBS News’ Bari Weiss: Ratings Aren’t My Priority for 60 Minutes

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“I could never build anything if I were focused on the precise number of people that happen to tune in to the second feature on 60 Minutes on a given Sunday.”

Linda Cohn: John Skipper “Bullied” Me With Suspension While At ESPN

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"He was yelling at me [and] bullying me. I go, 'John, what's going on?' I really had no idea what he was talking about. I couldn't believe it. So, I was suspended for whatever. Don't come in. I'm like okay, I won't come in. But I was really upset. I was close to tears."

SiriusXM Reports Less Than 1% Revenue Decline During 2026’s 3rd Quarter

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“Our third-quarter performance reflects the progress we’re making in building a stronger, more durable SiriusXM."