Dr. Ed Cohen

160 POSTS
One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

How the Nielsen Audio Analyzer Can Help Unlock Market-Level Insights

Columns Dr. Ed Cohen Dr. Ed Cohen -
The Audio Analyzer has value for diary markets as well.

Why NPR, SiriusXM and Others Need to Adopt a New Motto

Columns Dr. Ed Cohen Dr. Ed Cohen -
Instead of the NFL’s pathetic “Inspire Change” slogan on the boundaries of football fields, our mantra must be “Adapt to Change”.

How Nielsen Measures PPM Response Rate Panels and Why It Matters for Radio Ratings

Columns Dr. Ed Cohen Dr. Ed Cohen -
Last week, this column covered the concept of response rates for Nielsen radio ratings and how to understand them in the context of the...

Understanding Nielsen Audio’s Response Rate And Why It Matters for Your Radio Station

Columns Dr. Ed Cohen Dr. Ed Cohen -
It’s been a while since I tried to explain a part of the Nielsen Audio system that you may not know much about. So...

As Advertisers Chase Video Podcasts, Radio’s Best Bet Is Still Local

Columns Dr. Ed Cohen Dr. Ed Cohen -
The medium needs to get in the face of advertisers. But the venues may be wrong.
1...101112...32Page 11 of 32

Breaking

Tom Corson Elevated to WMG Chief Operating Officer

Music 0
"One of the most dynamic, respected, and effective executives in the music business."

Audacy to Shut Down 840 KXNT in September

News 0
"This wasn’t an easy decision.”

Chris Carlin: CBS Sports Possibly Attempting To Get Out Of Contract With Tony Romo

Sports 0
"Is Tony Romo ever going to call its game again for CBS? I think if you asked them today, their preference is no, and they would like to get out."

Spotify Campaign Lift AI Tool Justifies Discovery Mode Royalties

Music 0
"Discovery Mode has drawn criticism as streaming payola since launch."