Dr. Ed Cohen

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One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

What Should the Future of the Media Rating Council Actually Look Like?

Columns Dr. Ed Cohen Dr. Ed Cohen -
“Trust” and “credibility” are tough when the systems are so complicated and so many dollars are at stake.

What Is the Media Rating Council, and Why Does it Exist?

Columns Dr. Ed Cohen Dr. Ed Cohen -
"Measurement suppliers don’t have to apply for MRC accreditation, but many on both sides of the table consider the double checkmarks a necessity to be a serious player."

Solutions to Help Nielsen Improve Radio Ratings in 2025

Columns Dr. Ed Cohen Dr. Ed Cohen -
The plan is to take Nielsen out of the buy/sell process beyond supplying data.

Why Nielsen Rules for Digital Advertising Impressions Need a Refresher

Columns Dr. Ed Cohen Dr. Ed Cohen -
It’s been 15 years since the PPM rollout was completed to the 48 metros which caused even more twists and turns with respect to the rules, none of which make a PD’s job easier.

How Impactful is Voice of America on the Global Radio Stage?

Columns Dr. Ed Cohen Dr. Ed Cohen -
I did my best to determine how USAGM asks their questions, and it wasn’t easy.
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Breaking

Adam Schefter, ESPN Approaching Multi-Year Contract Extension

Sports 0
Schefter's last ESPN contract was worth roughly $9 million annually.

SiriusXM CEO Jennifer Witz: Our Podcast Strategy Runs Counter to Netflix

Business 0
"Some other platforms are taking a more exclusive approach. We found that open distribution makes the most sense for creators."

iHeartMedia Signs FCC Consent Decree Over Payola Allegations

Music 1
iHeartMedia has reached a Consent Decree with the FCC...

Ben Shapiro Pushes Back on Candace Owens Over Charlie Kirk Comments

News 0
"I've said repeatedly that Charlie and I weren't best friends. Maybe you were best friends with Charlie. Maybe not. I don’t know, nor do I care."