Is Christian Radio About to Rise?
Commercial or non-commercial, local or national, the research says God is doing better these days, and that suggests that contemporary Christian ratings could be heavenly.
How Worried Should NPR Be About the Future?
I won’t take sides on the federal support for public broadcasting question, but perhaps public radio needs to consider some new approaches.
What Matters to College Radio Stations Trying to Attract the Next Generation?
It’s reassuring that so many college students still find radio/audio fun and want to be part of it.
What Should the Future of the Media Rating Council Actually Look Like?
“Trust” and “credibility” are tough when the systems are so complicated and so many dollars are at stake.
What Is the Media Rating Council, and Why Does it Exist?
"Measurement suppliers don’t have to apply for MRC accreditation, but many on both sides of the table consider the double checkmarks a necessity to be a serious player."