Dr. Ed Cohen

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One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

Why Both Radio and Nielsen Need to Prioritize Cume Instead of AQH

Columns Dr. Ed Cohen Dr. Ed Cohen -
Is this a perfect solution? Of course not.

Radio Ratings Metrics At Nielsen Are Outdated — Here’s What Needs to Change

Columns Dr. Ed Cohen Dr. Ed Cohen -
Any update to the system must take advantage of all data available today and some data that may not exist yet.

Why It’s Time for Nielsen and the Radio Industry to Reimagine Ratings

Columns Dr. Ed Cohen Dr. Ed Cohen -
When your career prospects are contingent on whether someone wears a watch on a given day or a near-illiterate draws a line in a paper diary, that’s an unusual way to make a living.

Is AM/FM Radio Still Worth It For Listeners Despite the Commercial Conundrum?

Columns Dr. Ed Cohen Dr. Ed Cohen -
It’s a wonderful research question without a conclusive answer.

Nielsen Channels Lynyrd Skynyrd With ‘Gimme 3 Years, Gimme 3 Years, Mister’

Business Dr. Ed Cohen Dr. Ed Cohen -
Until Nielsen discovers that “it ain’t no fun staring straight down a forty-four” (figuratively, not literally), I expect we’ll be seeing Nielsen back at The Jug again, looking for more ways to cut costs.
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CBS News’ Bari Weiss: Ratings Aren’t My Priority for 60 Minutes

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“I could never build anything if I were focused on the precise number of people that happen to tune in to the second feature on 60 Minutes on a given Sunday.”

Linda Cohn: John Skipper “Bullied” Me With Suspension While At ESPN

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"He was yelling at me [and] bullying me. I go, 'John, what's going on?' I really had no idea what he was talking about. I couldn't believe it. So, I was suspended for whatever. Don't come in. I'm like okay, I won't come in. But I was really upset. I was close to tears."