Dr. Ed Cohen

164 POSTS
One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

How Worried Should NPR Be About the Future?

Columns Dr. Ed Cohen Dr. Ed Cohen -
I won’t take sides on the federal support for public broadcasting question, but perhaps public radio needs to consider some new approaches.

What Matters to College Radio Stations Trying to Attract the Next Generation?

Columns Dr. Ed Cohen Dr. Ed Cohen -
It’s reassuring that so many college students still find radio/audio fun and want to be part of it.

What Should the Future of the Media Rating Council Actually Look Like?

Columns Dr. Ed Cohen Dr. Ed Cohen -
“Trust” and “credibility” are tough when the systems are so complicated and so many dollars are at stake.

What Is the Media Rating Council, and Why Does it Exist?

Columns Dr. Ed Cohen Dr. Ed Cohen -
"Measurement suppliers don’t have to apply for MRC accreditation, but many on both sides of the table consider the double checkmarks a necessity to be a serious player."

Solutions to Help Nielsen Improve Radio Ratings in 2025

Columns Dr. Ed Cohen Dr. Ed Cohen -
The plan is to take Nielsen out of the buy/sell process beyond supplying data.
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