Dr. Ed Cohen

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One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

Why NPR, SiriusXM and Others Need to Adopt a New Motto

Columns Dr. Ed Cohen Dr. Ed Cohen -
Instead of the NFL’s pathetic “Inspire Change” slogan on the boundaries of football fields, our mantra must be “Adapt to Change”.

How Nielsen Measures PPM Response Rate Panels and Why It Matters for Radio Ratings

Columns Dr. Ed Cohen Dr. Ed Cohen -
Last week, this column covered the concept of response rates for Nielsen radio ratings and how to understand them in the context of the...

Understanding Nielsen Audio’s Response Rate And Why It Matters for Your Radio Station

Columns Dr. Ed Cohen Dr. Ed Cohen -
It’s been a while since I tried to explain a part of the Nielsen Audio system that you may not know much about. So...

As Advertisers Chase Video Podcasts, Radio’s Best Bet Is Still Local

Columns Dr. Ed Cohen Dr. Ed Cohen -
The medium needs to get in the face of advertisers. But the venues may be wrong.

Is Christian Radio About to Rise?

Columns Dr. Ed Cohen Dr. Ed Cohen -
Commercial or non-commercial, local or national, the research says God is doing better these days, and that suggests that contemporary Christian ratings could be heavenly.
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Breaking

Craig Carton: No ESPN Talent Will Challenge Stephen A. Smith Out Of Fear

Sports 0
"None of them are going to say a damn thing about it. They're all afraid if I go after Stephen A. [Smith], he'll have my job. If I go after him, he'll get me fired. What a shame that is."

Guaranty Media Names Kelli Frieler Chief Strategy Officer

Business 0
"Thank you, Flynn, for the trust. Y'all are stuck with me now."

Lainie Fertick Promoted to New Chief Insights Officer, iHeartMedia

Business 0
"Same great gig, new title: Chief Insights Officer at iHeartMedia!"

Barrett Media’s Top 20 Advertising Executives of 2026

BM Top 20 0
"Voters were asked to answer up to six questions and list which groups and individuals were most important to their business in exact order."