Dr. Ed Cohen

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One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

Is Senator Ted Cruz Misguided in His Approach Advocating for AM Radio?

Columns Dr. Ed Cohen Dr. Ed Cohen -
Assuming the bill becomes law (and it has support from both sides of the aisle as well as NAB lobbying for it), will anything change for AM?

Is Nielsen Standing in the Way of Better Radio Ratings?

Columns Dr. Ed Cohen Dr. Ed Cohen -
Why don’t we have this kind of competition in the audio measurement field?

How to Use Nielsen Ratings Data to Prove Every Minute Counts in 2025

Columns Dr. Ed Cohen Dr. Ed Cohen -
Let’s look at an analysis that may help you reel in some more minutes and as a result, more quarter hours.

What Survey Results About Future of NPR and PBS Should Mean for Federal Support of Public Media

Columns Dr. Ed Cohen Dr. Ed Cohen -
If public broadcasting loses federal funding, results like these will explain a great deal.

Radio Must Learn From Its Past to Strengthen Its Future

Columns Dr. Ed Cohen Dr. Ed Cohen -
Instead of letting April Fool’s Day pass with fun jokes and then going back to our day-to-day lives on April 2, how about if we consider an updated way to show the power of radio?
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