Dr. Ed Cohen

172 POSTS
One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

Can Nielsen Fix Its Data Processing Problems?

Columns Dr. Ed Cohen Dr. Ed Cohen -
This is troubling, and in my view, Nielsen owes the industry an explanation.

Can Broadcast Media Compete With YouTube While Wearing the FCC Muzzle?

Columns Dr. Ed Cohen Dr. Ed Cohen -
There will always be a market for “clean” entertainment, but a “no-holds-barred” sports talk show on broadcast radio would probably have a following.

How the Nielsen Audio Analyzer Can Help Unlock Market-Level Insights

Columns Dr. Ed Cohen Dr. Ed Cohen -
The Audio Analyzer has value for diary markets as well.

Why NPR, SiriusXM and Others Need to Adopt a New Motto

Columns Dr. Ed Cohen Dr. Ed Cohen -
Instead of the NFL’s pathetic “Inspire Change” slogan on the boundaries of football fields, our mantra must be “Adapt to Change”.

How Nielsen Measures PPM Response Rate Panels and Why It Matters for Radio Ratings

Columns Dr. Ed Cohen Dr. Ed Cohen -
Last week, this column covered the concept of response rates for Nielsen radio ratings and how to understand them in the context of the...
1...121314...35Page 13 of 35

Breaking

ESPN New York Announces Extension With St. John’s Basketball

Sports 0
"With coverage across 880 AM, 1050 AM and the ESPN New York app, we're making it easy for fans to follow every game while continuing to deliver the local sports programming New Yorkers expect from ESPN New York."

David Berson Announces Skydance Global Sports Group Leadership Team

Sports 0
"Jeff Gerttula, Craig Barry, Patty Power and Dan Weinberg anchor his new leadership team according to an internal memo Thursday."

106.5 The Wolf Tabs Mo & Styckman for Afternoon Drive

Music 0
Nick Russo previously hosted afternoons at the Kansas City station but exited the position earlier this year.

MS NOW Hires Paula Reid as New Chief White House Reporter

News 0
Reid joins MS NOW after spending five years at CNN, where she departed in July.