Dr. Ed Cohen

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One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

Solutions to Help Nielsen Improve Radio Ratings in 2025

Columns Dr. Ed Cohen Dr. Ed Cohen -
The plan is to take Nielsen out of the buy/sell process beyond supplying data.

Why Nielsen Rules for Digital Advertising Impressions Need a Refresher

Columns Dr. Ed Cohen Dr. Ed Cohen -
It’s been 15 years since the PPM rollout was completed to the 48 metros which caused even more twists and turns with respect to the rules, none of which make a PD’s job easier.

How Impactful is Voice of America on the Global Radio Stage?

Columns Dr. Ed Cohen Dr. Ed Cohen -
I did my best to determine how USAGM asks their questions, and it wasn’t easy.

Is Senator Ted Cruz Misguided in His Approach Advocating for AM Radio?

Columns Dr. Ed Cohen Dr. Ed Cohen -
Assuming the bill becomes law (and it has support from both sides of the aisle as well as NAB lobbying for it), will anything change for AM?

Is Nielsen Standing in the Way of Better Radio Ratings?

Columns Dr. Ed Cohen Dr. Ed Cohen -
Why don’t we have this kind of competition in the audio measurement field?
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