Dr. Ed Cohen

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One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

Why Nielsen Rules for Digital Advertising Impressions Need a Refresher

Columns Dr. Ed Cohen Dr. Ed Cohen -
It’s been 15 years since the PPM rollout was completed to the 48 metros which caused even more twists and turns with respect to the rules, none of which make a PD’s job easier.

How Impactful is Voice of America on the Global Radio Stage?

Columns Dr. Ed Cohen Dr. Ed Cohen -
I did my best to determine how USAGM asks their questions, and it wasn’t easy.

Is Senator Ted Cruz Misguided in His Approach Advocating for AM Radio?

Columns Dr. Ed Cohen Dr. Ed Cohen -
Assuming the bill becomes law (and it has support from both sides of the aisle as well as NAB lobbying for it), will anything change for AM?

Is Nielsen Standing in the Way of Better Radio Ratings?

Columns Dr. Ed Cohen Dr. Ed Cohen -
Why don’t we have this kind of competition in the audio measurement field?

How to Use Nielsen Ratings Data to Prove Every Minute Counts in 2025

Columns Dr. Ed Cohen Dr. Ed Cohen -
Let’s look at an analysis that may help you reel in some more minutes and as a result, more quarter hours.
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Breaking

Jacques Doucet, Voice Of The Montreal Expos, Dies At 86

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"He was certainly a giant, and his loss is immense."

FOX Sports Unveils College Football Broadcast Teams For 2026 Season

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"FOX Sports looks to continue on the momentum from the FIFA World Cup was an exciting year of action beginning week one with the defending national champion Indiana Hoosiers."

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"Stilson's exit marks another chapter closing for local Buffalo radio."

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"His death was accidental, and we do believe at this time that alcohol was a contributing factor."