Dr. Ed Cohen

172 POSTS
One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

Understanding Nielsen Audio’s Response Rate And Why It Matters for Your Radio Station

Columns Dr. Ed Cohen Dr. Ed Cohen -
It’s been a while since I tried to explain a part of the Nielsen Audio system that you may not know much about. So...

As Advertisers Chase Video Podcasts, Radio’s Best Bet Is Still Local

Columns Dr. Ed Cohen Dr. Ed Cohen -
The medium needs to get in the face of advertisers. But the venues may be wrong.

Is Christian Radio About to Rise?

Columns Dr. Ed Cohen Dr. Ed Cohen -
Commercial or non-commercial, local or national, the research says God is doing better these days, and that suggests that contemporary Christian ratings could be heavenly.

How Worried Should NPR Be About the Future?

Columns Dr. Ed Cohen Dr. Ed Cohen -
I won’t take sides on the federal support for public broadcasting question, but perhaps public radio needs to consider some new approaches.

What Matters to College Radio Stations Trying to Attract the Next Generation?

Columns Dr. Ed Cohen Dr. Ed Cohen -
It’s reassuring that so many college students still find radio/audio fun and want to be part of it.
1...131415...35Page 14 of 35

Breaking

Adi Joseph Leaving CBS Sports Digital For VP of News Role At ESPN

Sports 0
"I couldn’t be more excited for the new challenge, where I’ll have a much more directly integrated role in television platforms and work with the people who break so much of the sports news that exists."

ESPN Adds Five New Analysts To College Basketball Coverage This Season

Sports 0
"LaPhonso Ellis, Steve Lavin, Malcolm Brogdon and Jason Capel join the men’s roster. In addition, Stacey Dales joins the women’s side as a game analyst."

ESPN New York Announces Extension With St. John’s Basketball

Sports 0
"With coverage across 880 AM, 1050 AM and the ESPN New York app, we're making it easy for fans to follow every game while continuing to deliver the local sports programming New Yorkers expect from ESPN New York."

David Berson Announces Skydance Global Sports Group Leadership Team

Sports 0
"Jeff Gerttula, Craig Barry, Patty Power and Dan Weinberg anchor his new leadership team according to an internal memo Thursday."