How to Use Nielsen Ratings Data to Prove Every Minute Counts in 2025
Let’s look at an analysis that may help you reel in some more minutes and as a result, more quarter hours.
What Survey Results About Future of NPR and PBS Should Mean for Federal Support of Public Media
If public broadcasting loses federal funding, results like these will explain a great deal.
Radio Must Learn From Its Past to Strengthen Its Future
Instead of letting April Fool’s Day pass with fun jokes and then going back to our day-to-day lives on April 2, how about if we consider an updated way to show the power of radio?
What Data Says About the Health of the Radio Industry
Much like the expected demise of radio in the ‘50s after television took off, the business is not dead yet, but there are plenty of competitors who would gladly help kill it off.
Do Radio Executives Mirror the Demographics of Radio Listeners?
If we understand our audiences better than other media, at least based on our backgrounds, why doesn’t radio do better? What will it take?