Dr. Ed Cohen

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One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

What Should the Future of the Media Rating Council Actually Look Like?

“Trust” and “credibility” are tough when the systems are so complicated and so many dollars are at stake.

What Is the Media Rating Council, and Why Does it Exist?

"Measurement suppliers don’t have to apply for MRC accreditation, but many on both sides of the table consider the double checkmarks a necessity to be a serious player."

Solutions to Help Nielsen Improve Radio Ratings in 2025

The plan is to take Nielsen out of the buy/sell process beyond supplying data.

Why Nielsen Rules for Digital Advertising Impressions Need a Refresher

It’s been 15 years since the PPM rollout was completed to the 48 metros which caused even more twists and turns with respect to the rules, none of which make a PD’s job easier.

How Impactful is Voice of America on the Global Radio Stage?

I did my best to determine how USAGM asks their questions, and it wasn’t easy.

Breaking

Ernie Johnson Explains The Timing Of His Inside the NBA Retirement Announcement

"I actually kind of got tired of people asking me if I was going to keep doing the show."

Stephen A. Smith Expanding SiriusXM Political Show for 2026 Midterm Elections

Smith will host Straight Shooter with Stephen A. Smith live from SiriusXM’s Washington, D.C., studios next Monday, Tuesday, and Wednesday.

Adi Joseph Leaving CBS Sports Digital For VP of News Role At ESPN

"I couldn’t be more excited for the new challenge, where I’ll have a much more directly integrated role in television platforms and work with the people who break so much of the sports news that exists."

ESPN Adds Five New Analysts To College Basketball Coverage This Season

"LaPhonso Ellis, Steve Lavin, Malcolm Brogdon and Jason Capel join the men’s roster. In addition, Stacey Dales joins the women’s side as a game analyst."