Dr. Ed Cohen

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One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

How Much Artificial Intelligence in Broadcasting is Too Fast and Too Soon?

Columns Dr. Ed Cohen Dr. Ed Cohen -
Suggesting that AI will be a bust in the future seems ludicrous, but if we are to believe the Census -- one of the best survey operations in the world -- it’s not a big deal yet.

NAB VP of Research Dan McDonald Has a Birds Eye View of the Media Industry

Business Dr. Ed Cohen Dr. Ed Cohen -
Dan’s perch at NAB gives him a clear view of the changes going on.

Is This the Best Programmatic Video Advertising Can Do?

Columns Dr. Ed Cohen Dr. Ed Cohen -
It looks like video advertising has become smarter but not wiser.

What the Future of Nielsen Radio Ratings Looks Like After Video Ratings Wars

Columns Dr. Ed Cohen Dr. Ed Cohen -
Nielsen makes a lot of money from the radio service. Without any serious competition, there is little need to invest in improvements unless the subscribers push back.

How Nielsen Can Address Radio Ratings Concerns in the Wake of Natural Disasters

Columns Dr. Ed Cohen Dr. Ed Cohen -
The company should put together an industry presentation with broad results on Los Angeles audio usage and a comprehensive release with specific information.
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Breaking

SiriusXM’s Julia Cunningham on the Art of Interviewing

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There is an art to doing great interviews, and...

Pardon the Interruption Proves Success Can Be Earned by Not Chasing Trends

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"After 25 years, Pardon the Interruption remains one of the strongest arguments in sports media that success doesn't always come from chasing every trend. Sometimes, it comes from knowing exactly who you are and having the discipline to stay that way."

Inside Mike Gallagher’s Surprise Tribute to Salem’s Phil Boyce

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"We've sort of come full circle together. We've been through a lot of highs, a lot of lows, but we've just had a great ride together. He's one of the most important figures in my career."

Why ABC Is Right About the FCC’s Talk Radio Bias

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The inconsistency isn't subtle, and it's not accidental either. It tracks almost perfectly with which side of the aisle benefits from each format's political leanings.