Dr. Ed Cohen

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One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

Why Nielsen Rules for Digital Advertising Impressions Need a Refresher

It’s been 15 years since the PPM rollout was completed to the 48 metros which caused even more twists and turns with respect to the rules, none of which make a PD’s job easier.

How Impactful is Voice of America on the Global Radio Stage?

I did my best to determine how USAGM asks their questions, and it wasn’t easy.

Is Senator Ted Cruz Misguided in His Approach Advocating for AM Radio?

Assuming the bill becomes law (and it has support from both sides of the aisle as well as NAB lobbying for it), will anything change for AM?

Is Nielsen Standing in the Way of Better Radio Ratings?

Why don’t we have this kind of competition in the audio measurement field?

How to Use Nielsen Ratings Data to Prove Every Minute Counts in 2025

Let’s look at an analysis that may help you reel in some more minutes and as a result, more quarter hours.

Breaking

Charles Davis Reveals He Found Out About ESPN Layoff From Social Media

"I was in the Magic Kingdom with my wife, our son and nephew. We saw it on social media right as we were about to ride Space Mountain. I cannot make that up."

Chris Simms Doesn’t Feel Mike Tomlin Will Stay Long Term With NBC Sports

"They’re paying these coaches now, if there’s a situation he likes, I don’t think he’ll turn it down. That’s just a guess."

Boomer Esiason On Radio Hall of Fame Induction: “A Very Thoughtful Night”

"I'm very glad to represent this radio station, our market, our company, and of course our team here at Boomer and Gio."

Skydance Merger Reportedly Could Bring “Bloodbath” To TNT Sports, CBS Sports Combining

"One top sports executive telling Jon Ourand that the assuming is the merger could be a "bloodbath" with more sports rights than the newly merged company needs."