Dr. Ed Cohen

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One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

Should Radio Worry About Advertising Competition From Best Buy and United Airlines Entering The Media Space?

Columns Dr. Ed Cohen Dr. Ed Cohen -
When you think about it, the idea of retail media networks makes a lot of sense. Radio’s portability has always been a strong argument for reaching customers just prior to purchase, especially for “bricks and mortar” retailers.

How to Review Nielsen Ratings Diaries From Anywhere

Columns Dr. Ed Cohen Dr. Ed Cohen -
Doing the review from the comfort of your office or home is a huge plus even if Nielsen will not buy lunch for virtual reviewers.

How Radio Can Avoid Overestimating Its Audience

Columns Dr. Ed Cohen Dr. Ed Cohen -
All of us who write for the radio and media trades are always looking for ideas and on occasion, we use atypical sources for...

And You Thought Radio Had It Bad…The SiriusXM Edition

Columns Dr. Ed Cohen Dr. Ed Cohen -
In so many words, SiriusXM decided that streaming audio is a tough business if your company is not named Spotify, Apple, or Amazon.

And You Thought Radio Had It Bad…

Columns Dr. Ed Cohen Dr. Ed Cohen -
Under the heading of “misery loves company”, it could be worse. Just look at cable.
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Breaking

SiriusXM’s Julia Cunningham on the Art of Interviewing

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There is an art to doing great interviews, and...

Pardon the Interruption Proves Success Can Be Earned by Not Chasing Trends

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"After 25 years, Pardon the Interruption remains one of the strongest arguments in sports media that success doesn't always come from chasing every trend. Sometimes, it comes from knowing exactly who you are and having the discipline to stay that way."

Inside Mike Gallagher’s Surprise Tribute to Salem’s Phil Boyce

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"We've sort of come full circle together. We've been through a lot of highs, a lot of lows, but we've just had a great ride together. He's one of the most important figures in my career."

Why ABC Is Right About the FCC’s Talk Radio Bias

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The inconsistency isn't subtle, and it's not accidental either. It tracks almost perfectly with which side of the aisle benefits from each format's political leanings.