Is This the Best Programmatic Video Advertising Can Do?
It looks like video advertising has become smarter but not wiser.
What the Future of Nielsen Radio Ratings Looks Like After Video Ratings Wars
Nielsen makes a lot of money from the radio service. Without any serious competition, there is little need to invest in improvements unless the subscribers push back.
How Nielsen Can Address Radio Ratings Concerns in the Wake of Natural Disasters
The company should put together an industry presentation with broad results on Los Angeles audio usage and a comprehensive release with specific information.
Should Radio Worry About Advertising Competition From Best Buy and United Airlines Entering The Media Space?
When you think about it, the idea of retail media networks makes a lot of sense. Radio’s portability has always been a strong argument for reaching customers just prior to purchase, especially for “bricks and mortar” retailers.
How to Review Nielsen Ratings Diaries From Anywhere
Doing the review from the comfort of your office or home is a huge plus even if Nielsen will not buy lunch for virtual reviewers.