Dr. Ed Cohen

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One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

Looking at New Nielsen Data After the Debut of the 3-Minute Rule

Columns Dr. Ed Cohen Dr. Ed Cohen -
Nielsen’s initial data using “apples to apples” masked the fact that radio listening has been on the decline for years.

How Nielsen is Affected By the Opportunity Costs of DEI Initiatives

Columns Dr. Ed Cohen Dr. Ed Cohen -
Now that the company is owned by private equity, you can bet that every expenditure is scrutinized. If Nielsen is big on DEI, what are Nielsen’s opportunity costs?

How to Create Nielsen PPM Custom Measurement Periods

Columns Dr. Ed Cohen Dr. Ed Cohen -
In the past, I’ve described some of my “tricks” to help understand Nielsen rating results more fully. The best way to get to the...

How Much Artificial Intelligence in Broadcasting is Too Fast and Too Soon?

Columns Dr. Ed Cohen Dr. Ed Cohen -
Suggesting that AI will be a bust in the future seems ludicrous, but if we are to believe the Census -- one of the best survey operations in the world -- it’s not a big deal yet.

NAB VP of Research Dan McDonald Has a Birds Eye View of the Media Industry

Business Dr. Ed Cohen Dr. Ed Cohen -
Dan’s perch at NAB gives him a clear view of the changes going on.
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Breaking

Clay Travis Adds Bet The Board Podcast To Sport & State With Three-Year Agreement

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"They are bringing back their Bet The Board podcast sponsored by Hard Rock Bet. You're all welcome. Sincerely, Clay Travis, aka the best GM in sports."

Dolly Parton Streaming Surges 2,458% Following Death Tuesday

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"Streaming spikes following celebrity deaths typically fade quickly"

Pittsburgh Steelers Add Willie Colon, Vince Williams To Daily Audio Network Lineup

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"iHeart’s over-the-air footprint — which stretches beyond southwestern Pennsylvania — combined with our collective multiplatform digital audio approach - delivers over a thousand hours of Steelers audio content to our fans throughout the world on a year-round basis."

Bill Keeler Returns to 92.7 The Drive After WIBX Exit

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"I'm so excited to head back to The Drive, in the same studios I built 20 years ago."