Dr. Ed Cohen

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One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

What Data Says About the Health of the Radio Industry

Columns Dr. Ed Cohen Dr. Ed Cohen -
Much like the expected demise of radio in the ‘50s after television took off, the business is not dead yet, but there are plenty of competitors who would gladly help kill it off.

Do Radio Executives Mirror the Demographics of Radio Listeners?

Columns Dr. Ed Cohen Dr. Ed Cohen -
If we understand our audiences better than other media, at least based on our backgrounds, why doesn’t radio do better? What will it take?

Looking at New Nielsen Data After the Debut of the 3-Minute Rule

Columns Dr. Ed Cohen Dr. Ed Cohen -
Nielsen’s initial data using “apples to apples” masked the fact that radio listening has been on the decline for years.

How Nielsen is Affected By the Opportunity Costs of DEI Initiatives

Columns Dr. Ed Cohen Dr. Ed Cohen -
Now that the company is owned by private equity, you can bet that every expenditure is scrutinized. If Nielsen is big on DEI, what are Nielsen’s opportunity costs?

How to Create Nielsen PPM Custom Measurement Periods

Columns Dr. Ed Cohen Dr. Ed Cohen -
In the past, I’ve described some of my “tricks” to help understand Nielsen rating results more fully. The best way to get to the...
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