Dr. Ed Cohen

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One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

How Nielsen is Affected By the Opportunity Costs of DEI Initiatives

Now that the company is owned by private equity, you can bet that every expenditure is scrutinized. If Nielsen is big on DEI, what are Nielsen’s opportunity costs?

How to Create Nielsen PPM Custom Measurement Periods

In the past, I’ve described some of my “tricks” to help understand Nielsen rating results more fully. The best way to get to the...

How Much Artificial Intelligence in Broadcasting is Too Fast and Too Soon?

Suggesting that AI will be a bust in the future seems ludicrous, but if we are to believe the Census -- one of the best survey operations in the world -- it’s not a big deal yet.

NAB VP of Research Dan McDonald Has a Birds Eye View of the Media Industry

Dan’s perch at NAB gives him a clear view of the changes going on.

Is This the Best Programmatic Video Advertising Can Do?

It looks like video advertising has become smarter but not wiser.

Breaking

104.3 The Score’s Jarrett Payton Reflects On Passing Of Former NFL Head Coach Mike Ditka

"Any time that I needed him, he was always there."

Mike Ditka, Longtime NFL Player, Coach and Analyst, Dies at 86

"Ditka built a second career in sports media after the Bears fired him following the 1992 season."

Charles Davis Reveals He Found Out About ESPN Layoff From Social Media

"I was in the Magic Kingdom with my wife, our son and nephew. We saw it on social media right as we were about to ride Space Mountain. I cannot make that up."

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"They’re paying these coaches now, if there’s a situation he likes, I don’t think he’ll turn it down. That’s just a guess."