Dr. Ed Cohen

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One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

What the Future of Nielsen Radio Ratings Looks Like After Video Ratings Wars

Columns Dr. Ed Cohen Dr. Ed Cohen -
Nielsen makes a lot of money from the radio service. Without any serious competition, there is little need to invest in improvements unless the subscribers push back.

How Nielsen Can Address Radio Ratings Concerns in the Wake of Natural Disasters

Columns Dr. Ed Cohen Dr. Ed Cohen -
The company should put together an industry presentation with broad results on Los Angeles audio usage and a comprehensive release with specific information.

Should Radio Worry About Advertising Competition From Best Buy and United Airlines Entering The Media Space?

Columns Dr. Ed Cohen Dr. Ed Cohen -
When you think about it, the idea of retail media networks makes a lot of sense. Radio’s portability has always been a strong argument for reaching customers just prior to purchase, especially for “bricks and mortar” retailers.

How to Review Nielsen Ratings Diaries From Anywhere

Columns Dr. Ed Cohen Dr. Ed Cohen -
Doing the review from the comfort of your office or home is a huge plus even if Nielsen will not buy lunch for virtual reviewers.

How Radio Can Avoid Overestimating Its Audience

Columns Dr. Ed Cohen Dr. Ed Cohen -
All of us who write for the radio and media trades are always looking for ideas and on occasion, we use atypical sources for...
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Breaking

Netflix Reportedly Set To Cut 5% From Workforce

Business 0
"Netflix had about 16,000 full-time employees at the end of last year. A cut of roughly 800 jobs would be the company’s largest since 2022."

Gregg Henson Absent From 1040 WHO After Controversial Cornell Rape Case Comments

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Audio from Henson’s Friday program is no longer available on the station’s website or the iHeartRadio app.

FOX Nation Creates Entire Harry Houdini Series Using AI

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"We’re proud to showcase a new form of historical storytelling that allows viewers to experience Houdini’s remarkable life in his own words, while remaining rooted in extensive research and historical accuracy.”

104.3 The Score’s Jarrett Payton Reflects On Passing Of Former NFL Head Coach Mike Ditka

Sports 0
"Any time that I needed him, he was always there."