Dr. Ed Cohen

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One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company's President of Research Policy and Communication, and eight years as VP of Domestic Radio Research. Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He is adjunct faculty in the Department of Broadcast Communications at Western Kentucky University and welcomes your thoughts. Reach him by email at doctoredresearch@gmail.com.

How Much Artificial Intelligence in Broadcasting is Too Fast and Too Soon?

Columns Dr. Ed Cohen Dr. Ed Cohen -
Suggesting that AI will be a bust in the future seems ludicrous, but if we are to believe the Census -- one of the best survey operations in the world -- it’s not a big deal yet.

NAB VP of Research Dan McDonald Has a Birds Eye View of the Media Industry

Business Dr. Ed Cohen Dr. Ed Cohen -
Dan’s perch at NAB gives him a clear view of the changes going on.

Is This the Best Programmatic Video Advertising Can Do?

Columns Dr. Ed Cohen Dr. Ed Cohen -
It looks like video advertising has become smarter but not wiser.

What the Future of Nielsen Radio Ratings Looks Like After Video Ratings Wars

Columns Dr. Ed Cohen Dr. Ed Cohen -
Nielsen makes a lot of money from the radio service. Without any serious competition, there is little need to invest in improvements unless the subscribers push back.

How Nielsen Can Address Radio Ratings Concerns in the Wake of Natural Disasters

Columns Dr. Ed Cohen Dr. Ed Cohen -
The company should put together an industry presentation with broad results on Los Angeles audio usage and a comprehensive release with specific information.
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Breaking

Michael Kay Defends Pat McAfee From Critics Saying He’s “Thin Skinned”

Sports 0
"People might not like the way he does his job, which happens to be unbelievably successful. Who in our business has had the success that this guy's had?"

SummitMedia Names Matt ‘Brodie’ Lesley Brand Manager Over Entire Knoxville Cluster

Music 0
In Knoxville, he'll oversee programming for Classic Rock 93.1, 100.3 The Wolf, Star 102.1, and Hot 104.5.

SiriusXM WWE Radio Listenership Up 20% From Launch Of Re-Branded Pro Wrestling Nation 24/7

Sports 0
"Listening to WWE Radio has grown nearly 20% since its July launch and rebrand. While monthly active sports listeners increased 4% year over year across our connected car and streaming platforms."

Ernie Johnson Explains The Timing Of His Inside the NBA Retirement Announcement

Sports 0
"I actually kind of got tired of people asking me if I was going to keep doing the show."