The Industry According To: Gene ‘Bean’ Baxter, SiriusXM Lithium
"I’ve been in radio for 49 years this year and still love it as much as ever but there is no doubt these are challenging times."
The Industry According To….Pat Paxton, Saga Communications
"There is some amazing radio being done in smaller markets. Incredibly talented people who could be working in major markets but choose not to. I think they are underappreciated and underestimated in our industry."
The Industry According To….Randy Lane, The Randy Lane Company
"If you want ratings and revenue, the radio show must be priority #1. The ROI still favors the show first and digital as an important second."
The Industry According To….Kevin LeGrett, Beasley Media Group
"We have a much more intentional mission: to be the most effective, highly trained marketing team in the local markets we serve."
The Industry According To….Woody, Premiere Networks
"I don’t believe in “local for the sake of being local.” Just because it’s local doesn’t mean it’s interesting."
The Industry According To….RJ Curtis, CRS
"Radio is the original street team for country artists and music."
The Industry According To….Katie Miller, Harker Bos Group
"Research has to be sequential. It's important to know your station's position before you dive into your content."
The Industry According To….Dave & Mahoney, Compass Media Networks
"If you don’t have an angle on something, you can probably skip it. Find the things, no matter how trivial, that you really care about."
The Industry According To…Nick Attaway, BMG
"In a world full of content, radio can still cut through when it spotlights something new."
The Industry According To….Susan Larkin
"A local advertiser doesn’t need “the industry’s reach”. They need trusted voices that move behavior in a market."
