The Industry According To….Larry Rosin, Edison Research
"Have we created stations that maybe people are less likely to tune out of, but also less like to tune into?"
The Industry According To….Rich Tunkel, Nielsen
"Radio is perceived to be the least effective media, when the data shows just the opposite."
The Industry According To…Jackie Kajzer aka Full Metal Jackie
"TikTok can spark a moment. Instagram builds personality. Spotify gives you data and stability. But YouTube is where fans actually watch you become a band."
The Industry According To…Fred Jacobs, Jacobs Media
"I would expect more consolidation in all forms of media and entertainment. The more sources for content, including thousands of YouTube channels, the harder it will be to amass a big audience and make a profit."
The Industry According To….Heather Luke, General Manager of Big Machine Rock
"Radio isn’t the gate keeper anymore, but it’s still a powerful amplifier."
The Industry According To….Matt Pinfield, 88.5 The SoCal Sound
"Algorithms don’t necessarily account for what your friends and neighbors are listening to or liking."
The Industry According To: Jeff Varner, Revelation Management Group
"Radio will always be relevant for an artist, whatever stage of their career they are in."
The Industry According To….Mike McVay
Welcome to the first installment of 'The Industry According To'. This series will run each Tuesday, and feature radio and record industry executives, managers,...
