The Industry According To….Elliot Segal, DC 101
Thank you for checking out ‘The Industry According To’. This series runs each Tuesday, and features radio and record industry executives, managers, programmers, talent,...
The Industry According To…Todd Sievers, CO5 Music
"Radio has lost some of its leverage because it has aged with its audience. It needs to get back to breaking artists, and showing the audience what is next and why youthful listeners should care."
The Industry According To….Jeffrey Naumann, Jeffrey Naumann Promotion
"A promotion person's real job is to get enough of radio to play it to determine if it's truly a hit - because they aren't all hits."
The Industry According To….Larry Rosin, Edison Research
"Have we created stations that maybe people are less likely to tune out of, but also less like to tune into?"
The Industry According To….Rich Tunkel, Nielsen
"Radio is perceived to be the least effective media, when the data shows just the opposite."
The Industry According To…Jackie Kajzer aka Full Metal Jackie
"TikTok can spark a moment. Instagram builds personality. Spotify gives you data and stability. But YouTube is where fans actually watch you become a band."
The Industry According To…Fred Jacobs, Jacobs Media
"I would expect more consolidation in all forms of media and entertainment. The more sources for content, including thousands of YouTube channels, the harder it will be to amass a big audience and make a profit."
The Industry According To….Heather Luke, General Manager of Big Machine Rock
"Radio isn’t the gate keeper anymore, but it’s still a powerful amplifier."
The Industry According To….Matt Pinfield, 88.5 The SoCal Sound
"Algorithms don’t necessarily account for what your friends and neighbors are listening to or liking."
The Industry According To: Jeff Varner, Revelation Management Group
"Radio will always be relevant for an artist, whatever stage of their career they are in."
