The Industry According To….Kevin LeGrett, Beasley Media Group
"We have a much more intentional mission: to be the most effective, highly trained marketing team in the local markets we serve."
The Industry According To….Woody, Premiere Networks
"I don’t believe in “local for the sake of being local.” Just because it’s local doesn’t mean it’s interesting."
The Industry According To….RJ Curtis, CRS
"Radio is the original street team for country artists and music."
The Industry According To….Katie Miller, Harker Bos Group
"Research has to be sequential. It's important to know your station's position before you dive into your content."
The Industry According To….Dave & Mahoney, Compass Media Networks
"If you don’t have an angle on something, you can probably skip it. Find the things, no matter how trivial, that you really care about."
The Industry According To…Nick Attaway, BMG
"In a world full of content, radio can still cut through when it spotlights something new."
The Industry According To….Susan Larkin
"A local advertiser doesn’t need “the industry’s reach”. They need trusted voices that move behavior in a market."
The Industry According To…Rob Goldklang, Warner Records
"What Warner brings is a deeply experienced team across streaming, sync, A&R, physical, publicity, marketing—and radio."
The Industry According To….Dave Van Dyke, Bridge Ratings
"A radio station does not need an audience of millions; it needs to be relevant to your bubble. Why does a listener choose this station over silence? What emotional work does radio perform in a distracted world?"
The Industry According To…Scott Borchetta, Big Machine Label Groups
"I think that Rock has suffered greatly over the last 30 years because there hasn’t been a real rock scene since Seattle in the ‘90’s."
