Mike Stern

125 POSTS
Mike Stern is a Classic Rock columnist and Features writer for Barrett Media. He has been with Jacobs Media consulting stations in the Classic Rock, Rock, Alternative and AAA world for more than a decade. Prior to that he programmed stations in Chicago, Detroit, Denver Las Vegas and other markets. He also worked as News/Talk Editor for Radio and Records, wrote about Top 40 Radio for Billboard Magazine and had his own radio talent coaching business called Talent Mechanic. 

Classic Rock Sommeliers: Why Radio Needs Them

Columns Mike Stern Mike Stern -
"There is no five-page manual on how to train a Classic Rock host to be a sommelier."

Elliot Segal: 27 Years of Building the DC 101 Audience

Features Mike Stern Mike Stern -
"I am first and foremost about the audience. Generating revenue for the company will always be important for me, but the audience always comes first."

Fall Radio Programming: 50-Year Album Anniversaries Worth Promoting

Columns Mike Stern Mike Stern -
"That's our opportunity to stand apart from the streaming services."

Richard Blade KROQ Legend Still Dominates SiriusXM 1st Wave

Features Mike Stern Mike Stern -
"These are the same kids that love Doja Cat and Taylor Swift. They also love The Cure and Depeche Mode,"

How 7UP Disruption Strategy Applies to Classic Rock Radio

Columns Mike Stern Mike Stern -
Even more so than in other formats, there is significant power in disruption for Classic Rock/Hits radio. Relying on music from the past with...
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Breaking

Saga Communications Names John Hakim GM in Charleston

Business 0
"Over the past five years, he has demonstrated the vision, work ethic, and ability to inspire others that define outstanding leaders. I can think of no better person to lead Charleston Media Solutions, and I am excited to see the team continue to flourish under his leadership.”

Pardon The Interruption Record Month Leads ESPN September Studio Show Viewership

Sports 0
"Across ESPN's studio programming, average September viewership rose 7% compared with last year."

Jay Wallace: Fox News Isn’t Courting Other Networks’ Viewers

News 0
"It’s hard to go after another network’s audience."

CBS News Announces JD Vance Town Hall With Tony Dokoupil

News 0
Dokoupil, the anchor of CBS Evening News, will interview Vance before an audience of Michigan voters from across the political spectrum.